Core Viewpoint - Apple plans to introduce advertisements in its Maps application as early as next year, which may lead to user dissatisfaction [1][4] Group 1: Advertising Strategy - Apple is accelerating its plan to bring more advertising to iOS, specifically in the Apple Maps app [4] - The advertising model will allow restaurants and other businesses to pay for more prominent placement in search results, similar to the "search ads" in the App Store [4] - The new ad version in Apple Maps is expected to have a more user-friendly interface compared to competitors like Google, utilizing AI technology to enhance relevance and practicality of results [4] Group 2: User Sentiment and Concerns - Some users have expressed dissatisfaction with the increasing promotional content on iPhones, including ads for services like AppleCare+, Apple Music, Apple TV, and Fitness+ [4] - Consumers have criticized the addition of ads on high-priced devices, such as a phone costing $2000 (approximately 14,255 RMB), viewing it as excessively profit-driven and inappropriate [4]

图片来源：界面图库 范剑磊 10月27日，据知名科技记者马克·古尔曼 (Mark Gurman) 的最新消息，苹果地图用户最早明年就会在应 用中看到广告。 马克·古尔曼在"Power On"通讯中透露，苹果公司正考虑自2026年起，在iOS 26自带的地图搜索中引入广 告，这一举措标志着苹果在 App Store、Apple News 之后，将原生地图纳入核心广告阵地。 据悉，苹果地图广告将采用类似 App Store 的搜索竞价模式，餐厅、线下门店等商家可通过付费获得更 高搜索曝光度。不过从目前消息看，地图应用初期可能不会像 App Store 那样在首页展示广告。 据目前爆料消息，地图可能还不会是苹果"广告版图"的终点，苹果图书、博客以及其他第一方程序，未 来都有可能植入广告"以产生更多收入"。 早在2019年11月，摩根大通就曾预测，如果苹果在 Apple TV +和 App Store 上加大广告力度，那么该公 司的广告收入将可能以每年33%的增速增长，从约20亿美元增长至2025财年的110亿美元。 苹果一直都试图进入广告业务。早在2010年，苹果就推出了移动广告平台iAd。当时乔布斯试图打造一 个 ...

Core Insights - Formula 1 has entered a five-year broadcasting agreement with Apple, making Apple the U.S. broadcast partner starting next season [3][6] - The deal follows ESPN's decision not to renew its contract after a successful partnership since 2018, during which F1's popularity surged in the U.S. [4][14] - Apple's involvement includes the promotion of F1 through various platforms, enhancing the sport's visibility and accessibility to a broader audience [9][11] Broadcasting and Content Strategy - Apple will air all F1 practice, qualifying, sprint sessions, and races on Apple TV, with select races and practice sessions available for free [10] - The partnership aims to leverage Apple's extensive reach, with Apple TV available in over 100 countries and regions on more than 1 billion devices [10] - Eddy Cue from Apple emphasized the goal of delivering engaging content and stories to enhance the viewer experience [6][7] Growth Potential and Market Impact - The collaboration is expected to attract new fans to F1 in the U.S., capitalizing on Apple's large viewer base [11][14] - Dan Towriss, CEO of TWG Motorsports, highlighted Apple's marketing and innovation as key factors in reaching American audiences [13] - F1 President Stefano Domenicali expressed optimism about maximizing growth potential in the U.S. through innovative distribution channels and engaging content [14]