编 译 / 路 行 设 计 / 赵昊然 来 源 / Fortune、Business Insider、EVXL、teslarati等 作 者 / J e ssi c a M a t h e w s 、 K a t h e r i n e L i 、H a y e K e st e l o o、S i m o n A l v a r e z 等 福特首席执行官吉姆·法利（Jim Farley）近日公开支持了Waymo基于激光雷达的自动驾驶技术。 在6月底的阿斯彭思想节（Aspen Ideas Festival）上，他接受了埃隆·马斯克（Elon Musk）传记作者 沃尔特·艾萨克森（Walter Isaacson）的现场提问，对比了特斯拉与Waymo目前的自动驾驶系统，并 被问及哪种 技术路径 "更有道理"。 特斯拉CEO埃隆·马斯克则始终为纯视觉路线辩护，他认为这种方式更贴近人类的驾驶方式。在5月 接受CNBC采访时，马斯克表示："我们的道路系统本来就是为智能体设计的，更准确地说，是为 生物神经网络加上眼睛设计的。" 此外，成本问题仍是当前自动驾驶技术路线争论中的一个关键点。马斯克曾批评Waymo的系统成本 ...

The top federal vehicle safety regulator has sent Ford an exhaustive list of questions about its hands-free driver-assistance system known as BlueCruise. It’s the latest development in an investigation that started more than one year ago following two fatal crashes involving the software.The National Highway Traffic Safety Administration’s (NHTSA) Office of Defects Investigation (ODI) sent a letter to Ford on June 18 that contains 25 questions. Many of them are basic, such as asking Ford for a detailed list ...

Ford (F) Conference June 11, 2025 08:00 AM ET Speaker0 Welcome to the DB Global Auto Conference. My name is Edison Yu. I lead The US autos research here. We're gonna kick things off with a bang this morning with Ford. Very pleased to be joined by Andrew and Naveen. Thank you. Speaker1 Good morning, Trevor. Good morning, everyone. How are doing, Edison? Speaker0 Excellent. Andrew is the president of Affordable and also for Male. Naveen is the CFO of Ford Pro. Between the two of you, I'm sure we can cover man ...

Financial Data and Key Metrics Changes - The company is focusing on cost and quality as top priorities, which are essential for strategic positioning and success in the upcoming years [7][12] - The margins in the Pro business are targeted to be in the mid-teens, with software and services growing at a rate of 20% [14][16] Business Line Data and Key Metrics Changes - Ford Pro has a 40% market share in North America, and the software services associated with it have margins exceeding 50% [12][14] - The company has over 675,000 paid subscriptions for software services, indicating a growing revenue stream [14][54] Market Data and Key Metrics Changes - The company is adjusting its investment priorities based on market changes and consumer feedback, focusing on areas with the highest return potential [23][24] - The competitive landscape is evolving, with the company recognizing the need to compete against fast-developing Chinese manufacturers [43][44] Company Strategy and Development Direction - The company is committed to electrification but is adjusting its approach to focus on smaller, more affordable EVs to attract a broader customer base [19][33] - Partnerships and alliances are seen as a way to enhance capital efficiency and speed to market, rather than pure consolidation [81][82] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the flattening of the EV adoption curve and is adjusting investment levels accordingly, while still maintaining a commitment to EV development [31][32] - The company aims to achieve best-in-class cost and quality, with a focus on higher growth and margins in the next three to five years [105] Other Important Information - The company is leveraging its competitive advantage as a domestic manufacturer, employing more workers and building more vehicles in the U.S. [26][27] - The company is exploring opportunities to minimize tariff impacts by onshoring parts and ensuring compliance with USMCA [28][29] Q&A Session Summary Question: What are the key elements of the original Ford Plus plan that remain in place? - The focus on cost and quality remains unchanged, while the approach to segmentation has been adjusted based on market conditions [11] Question: How does the company view the current tariff environment? - The company sees opportunities to leverage its U.S. footprint to mitigate tariff impacts and is actively working on strategies to reduce exposure [26][27] Question: How has the company adjusted its investment priorities? - The company is now taking a top-down approach to capital allocation, focusing on areas with the best return potential [23][24] Question: What is the outlook for electrification? - The company believes electrification is inevitable but acknowledges that the pace of adoption may take longer than initially expected [31][34] Question: How does the company plan to compete with Chinese manufacturers? - The company recognizes the competitive threat from Chinese manufacturers and is focusing on speed of development and cost structure to maintain competitiveness [43][44] Question: What does success look like for Ford in three to five years? - Success is defined as achieving best-in-class cost and quality, with significant growth in software services and a more durable business model [105]

FNV4项目很可能给福特的财务状况带来了很大影响，福特曾有将FNV4架构不仅应用于电动汽车平 台，还应用于燃油车辆的雄心。迄今为止，还没有传统汽车制造商尝试推出基于软件定义的燃油车 辆。 撰 文 / 钱亚光 设 计 / 琚 佳 来 源 / w w w. r e u t e rs. c o m , w w w. a u t o e v o l u t i o n . c o m , w w w. e l e c t r i v e . c o m 据三位消息人士透露，福特放弃了旨在打造下一代电子电气架构的项目。该项目曾是首席执行官吉 姆·法利（Jim Farley）和首席副手道格·菲尔德（Doug Field）的优先事项。此次转变的原因是"成本 飙升和延误"。此前，福特汽车的高管一直将该系统描述为"与特斯拉等电动汽车先驱竞争的关 键"。 福特在内部将该系统称为FNV4（For fully-networked vehicle，全联网车辆），投入了大量资金来简 化车辆软件功能。其目标是降低成本、提高质量，并在电动和汽油动力车辆中增加盈利功能。 消息人士称，该项目因成本失控和延误而被放弃。FNV4 的开发导致福特在软 ...

Ford (F) Q1 2025 Earnings Call May 05, 2025 05:00 PM ET Company Participants Lynn Antipas Tyson - Chief Investor Relations OfficerJames Farley - President & CEOKumar Galhotra - Chief Operating OfficerSherry House - CFOAndrew Frick - President - Ford Blue and Model e, Interim Head - Ford ProAdam Jonas - Head of Global Auto & Shared Mobility ResearchJoseph Spak - Managing DirectorJohn Murphy - Managing DirectorCathy O’Callaghan - President & CEO - Ford Motor Credit Company Conference Call Participants Emmanue ...

Ford (F) Q1 2025 Earnings Call May 05, 2025 05:00 PM ET Speaker0 Good day, everyone. My name is Leila, and I will be your conference operator today. At this time, I would like to welcome you to the Ford Motor Company First Quarter twenty twenty five Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. If you would like to ask a question during this time, please click on the raise hand icon, whi ...

撰 文 / 张霖郁 设 计 / 赵昊然 福特2024年的财务数字比上一年稍好。 美国当地时间2025年2月5日，福特公布了2024年四季度以及全年财报。 福特2024年总收入为1850亿美元，同比增长5%；净利润为59亿美元（按Non-GAAP非通用会计准则 计算，为102亿美元），同比增长1.5%，如果按非通用会计准则计算，同比下降0.2%。 福特目前主要分三块业务，一是Ford Blue，这一块是燃油车；第二是Ford Model e，新能源车；第 三是Ford Pro，商用车。 整体来说，商用车最赚钱，息税前净利润率为13.5%，其次是燃油车业务，息税前净利润率为 5.2%，而新能源业务完全亏损，2024年，福特新能源业务亏损超过50亿美元。 财报发布第二天，福特同时宣布了一系列高层任命。 财报会上，分析师问及福特如何增强全球竞争力以及击败小米SU7？ 福特CEO法利（Jim Farley）回答，第一是降本，这个是绝对使命；第二是推出便宜车型，让更多 人买得起新能源车，第三是确保多种动力形式，这是福特的重要原则，他们打算做增程，顺应客户 的需求。他们之前投资混合动力，被证明是一个好的决定；最后一点，是通 ...