Core Viewpoint - Estée Lauder is facing significant challenges in its makeup business, prompting management changes and strategic adjustments to revitalize performance and drive growth [2][3]. Group 1: Management Changes - Estée Lauder appointed Sara Staniford as Vice President and General Manager for its three major makeup brands—MAC Cosmetics, Bobbi Brown, and Too Faced in the UK and Ireland [2]. - The company also recently appointed Lisa Sequino to lead the makeup division, indicating a focus on strengthening management to address declining sales [3]. Group 2: Financial Performance - In Q3 of fiscal year 2025, Estée Lauder's makeup revenue decreased by 9% year-over-year, with operating profit dropping by 79% [2]. - Overall, Estée Lauder's net sales for Q3 were $3.55 billion, a 10% decline compared to the previous year, and net profit fell by over 50% [3]. - For fiscal year 2024, net sales were $15.61 billion, down 2%, with net profit decreasing by 61% [3]. Group 3: Strategic Initiatives - Estée Lauder is implementing a major transformation strategy called "Beauty Reimagined," which reorganizes its business into eight categories with dedicated management [3]. - The company aims to enhance innovation in makeup and seek new growth opportunities through these management changes [3]. Group 4: Market Challenges - The global consumer demand is growing slowly, and the rise of domestic brands in China poses additional challenges for international companies like Estée Lauder [4]. - The company is attempting to strengthen its professional teams and enhance brand recognition to attract both returning and new customers [4].

文 | 《BUG》栏目 张奥 今年"6·18"已进行大半，各大平台打得热火朝天，曾经的"美妆一哥"李佳琦悄悄"翻车"了。 截至目前，在黑猫投诉 【下载黑猫投诉客户端】平台，与李佳琦相关的投诉近2万条，多数与质量问题 有关。 越卖越贵？ 每年"6·18"都是各大主播们展现实力的大好机会，对消费者而言，谁能给到最有诱惑力的价格，就更愿 意到哪买单。 "6·18"预售时，初始价格约2900元的扫地机器人，在李佳琦直播间用券后不足1500元，大批用户买单。 事后，有多位网友透露被关闭了订单，他们质疑"李佳琦用低价骗流量？" 此外有多位网友发文称被李佳琦"价格背刺"： 毛戈平气垫比去年双十一贵了40元； 听研建构套组直播间价格比正常购买还要贵； 可复美套装比去年同期贵100元； BOBBI BROWN卸妆油贵近40元； …… 作为"老牌美妆一哥"的李佳琦自然也是不留余力，搬来了包括娇兰、希思黎、雅诗兰黛、YSL等在内的 化妆品大牌。 据青眼情报统计，截至5月14日凌晨1：30，李佳琦直播间美妆类目GMV超25亿元，对比2023年同期 （截至5月20日凌晨2点）近50亿元的峰值，同比大幅下滑。业内人士认为，这背后实际反映 ...