Bobbi Brown

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裁员3200人,雅诗兰黛巨亏56亿
3 6 Ke· 2025-08-21 00:54
Core Viewpoint - Estée Lauder is facing significant challenges in its recovery path, with a decline in net sales and operating income amid economic downturns and geopolitical factors [1][3]. Financial Performance - For the fiscal year 2025, Estée Lauder reported a net sales decline of 8% year-over-year, totaling $14.33 billion (approximately ¥1028.01 billion) [1][2]. - The company's gross profit decreased by 5% to $10.60 billion, with a gross margin of 74.0% [2]. - Operating income turned into a loss of $785 million, marking a significant decline from a profit of $970 million in the previous year [2][6]. - The diluted net loss per share was $3.15, compared to earnings of $1.08 per share in the prior year [2]. Business Segment Performance - The only category to show growth was the fragrance segment, which remained flat with a slight increase, while skincare, makeup, and hair care categories experienced declines of 12%, 6%, and 10% respectively [4][6]. - The skincare segment's decline was attributed to decreased sales of brands like Estée Lauder and La Mer, alongside a drop in Asian travel retail sales [7][11]. - The makeup segment's downturn was primarily due to poor performance from brands like M·A·C and Too Faced [7][8]. Regional Performance - All regions reported declines in net sales, with the EMEA region experiencing the largest drop of 12%, followed by Asia/Pacific at 7% and the Americas at 4% [10][11]. - In mainland China, net sales fell by 6%, influenced by a challenging retail environment and low consumer sentiment [11][14]. Strategic Initiatives - Estée Lauder is undergoing a restructuring plan (PRGP) aimed at restoring profitability, which has already led to over 3,200 job cuts, with projections of total cuts reaching between 5,800 to 7,000 positions [19][22]. - The company anticipates that the restructuring will incur pre-tax costs between $1.6 billion to $3.3 billion [19]. Future Outlook - Despite current challenges, Estée Lauder's management expressed confidence in achieving organic sales growth in fiscal year 2026 and aims to rebuild operational profitability [3][22]. - The company plans to report its financials based on a new geographical structure starting Q1 of fiscal year 2026, which will include China as a separate reporting region [11][19].
再次调整彩妆管理层,雅诗兰黛“坐不住”了
Bei Jing Shang Bao· 2025-06-25 11:11
Core Viewpoint - Estée Lauder is facing significant challenges in its makeup business, prompting management changes and strategic adjustments to revitalize performance and drive growth [2][3]. Group 1: Management Changes - Estée Lauder appointed Sara Staniford as Vice President and General Manager for its three major makeup brands—MAC Cosmetics, Bobbi Brown, and Too Faced in the UK and Ireland [2]. - The company also recently appointed Lisa Sequino to lead the makeup division, indicating a focus on strengthening management to address declining sales [3]. Group 2: Financial Performance - In Q3 of fiscal year 2025, Estée Lauder's makeup revenue decreased by 9% year-over-year, with operating profit dropping by 79% [2]. - Overall, Estée Lauder's net sales for Q3 were $3.55 billion, a 10% decline compared to the previous year, and net profit fell by over 50% [3]. - For fiscal year 2024, net sales were $15.61 billion, down 2%, with net profit decreasing by 61% [3]. Group 3: Strategic Initiatives - Estée Lauder is implementing a major transformation strategy called "Beauty Reimagined," which reorganizes its business into eight categories with dedicated management [3]. - The company aims to enhance innovation in makeup and seek new growth opportunities through these management changes [3]. Group 4: Market Challenges - The global consumer demand is growing slowly, and the rise of domestic brands in China poses additional challenges for international companies like Estée Lauder [4]. - The company is attempting to strengthen its professional teams and enhance brand recognition to attract both returning and new customers [4].