为延续免税市场热度，今年海南将引导免税主体进一步丰富商品供给。海南省商务厅副厅长张跃强28日 表示，海南将推动离岛免税主体服务升级、岛内日用消费品"零关税"政策落地、离境退税店持续扩容， 提升免税消费能级。(完) 来源：中国新闻网 海南离岛免税新政实施以来购物金额突破100亿元 中新社海口1月30日电 (记者 王子谦)海口海关30日披露，自2025年11月1日海南离岛免税新政实施以 来，截至2026年1月29日，海口海关共监管累计购物金额100.5亿元人民币，购物人数132.6万人次，同比 分别增长25.32%、1.84%。 海南离岛免税政策本轮调整，进一步扩大离岛免税商品品类至47类，允许6类国内商品免税销售。享惠 主体进一步拓宽，允许"离岛且离境旅客"享受离岛免税购物政策，一个自然年度内有离岛记录的岛内居 民，在本自然年度内可不限次数购买"即购即提"提货方式下的离岛免税商品。 政策调整提升了顾客的购物体验。记者近日在位于海口的海控全球精品免税城看到，不少消费者正在选 购Bose消噪耳机等新增品类商品，门店抓住旺季开展促销，全场最低至三折。 "去年11月以来，客流较前一年同期增长35.4%，销售收入增长25 ...

Core Insights - The Hainan Free Trade Port has seen significant growth in duty-free shopping since its full operation began a month ago, with a notable increase in both the number of shoppers and total spending [2][4][6] Group 1: Duty-Free Shopping Growth - From December 18, 2025, to January 17, 2026, the number of duty-free shoppers reached 745,000, with total spending amounting to 4.86 billion yuan, marking year-on-year increases of 30.2% and 46.8% respectively [2] - Daily averages indicate approximately 24,000 shoppers and 160 million yuan in spending, highlighting the popularity of duty-free shopping among both tourists and local residents [2][4] Group 2: Consumer Experience and Product Range - The introduction of new product categories, including pet supplies, has enhanced the shopping experience, making duty-free stores more appealing to local consumers [3][9] - The shopping behavior is shifting from bulk purchasing to experience-oriented shopping, with consumers increasingly engaging in interactive shopping environments [4][6] Group 3: Competitive Pricing and Sales Performance - The price advantage of duty-free gold jewelry has attracted significant consumer interest, with price differences of up to 168 yuan per gram compared to mainland prices, leading to increased sales [5] - Sales data from January 1 indicates that offline and online sales exceeded 300 million yuan in a single day, reflecting the effectiveness of service upgrades and policy implementation [6][7] Group 4: Future Prospects and Seasonal Promotions - The upcoming Spring Festival is expected to drive further sales, with promotional events planned to attract consumers, including special offers and entertainment [10] - The duty-free sector is preparing for increased demand by stocking popular products in anticipation of the holiday shopping season [10]

Core Insights - The article highlights the vibrant consumption landscape in Haikou, showcasing the city's efforts to enhance its status as an international tourism consumption center during the 14th Five-Year Plan period [1][12][13] Consumption Market Dynamics - Haikou's consumption structure has been optimized and upgraded, with a continuous release of quality demand and the emergence of new consumption scenarios and business formats [1][12] - The implementation of the new duty-free policy on November 1 has significantly boosted consumer interest, with sales reaching 78.54 million yuan on the first day, a 6.1% increase from the previous day [5][12] - The first week of the new policy saw sales of 506 million yuan and 72,900 shoppers, marking a year-on-year growth of 34.86% and 3.37% respectively [5][12] Duty-Free Market Expansion - The duty-free shopping policy has been adjusted to include a wider range of products and allow for the sale of six categories of domestic goods, enhancing the shopping experience for both residents and tourists [5][6] - The opening of new duty-free stores, such as CDF Haikou International Duty-Free City, has contributed to a diversified duty-free market landscape [3][5] Retail and Brand Development - Haikou is actively attracting flagship stores and experience-based retail formats, with 75 new brand stores introduced this year, covering high-end retail, specialty dining, and cultural experiences [6][8] - The launch of the Elastic Dream Factory Sports Park, which features over 30 innovative sports projects, exemplifies the city's strategy to cater to diverse consumer needs [6][8] Cultural and Entertainment Integration - The integration of cultural, sports, and entertainment activities has enhanced consumer engagement, with events like concerts driving foot traffic to shopping areas [9][11] - The city is creating immersive shopping experiences that combine shopping with cultural and entertainment elements, transforming commercial areas into comprehensive leisure destinations [9][11] Economic Growth Indicators - Haikou's total retail sales of consumer goods reached 88.843 billion yuan in the first three quarters of the year, reflecting a year-on-year growth of 10.1% [12] - The "old-for-new" policy has spurred significant growth in retail sales across various sectors, including automotive and electronics, with increases of 50.4%, 54.1%, and 147.6% respectively [11][12]