Core Insights - The integration of technology and culture is reshaping the "Belt and Road" initiative, moving beyond traditional infrastructure to a more relatable and human-centered approach [1][10] - The emergence of new composite talents who understand both art and technology is driving cultural exchanges and providing new opportunities for the cultural industry [3][9] - Chinese enterprises are leading the way in changing how cultural heritage is transmitted and disseminated through advanced technologies [4] Group 1: Cultural and Technological Integration - The third "Belt and Road" Cultural and Technological Integration Development Conference featured representatives from 15 countries discussing the coexistence of technology and art in the AI era [1] - The conference opened with a thematic drama that showcased the dialogue between science and art, as well as traditional and digital expressions [1] Group 2: Emerging Cultural Products - New industries such as animation, gaming, and esports are becoming frontline platforms for cultural value transmission due to their inherent technology and culture attributes [5] - The animated film "Ne Zha" achieved over 15.4 billion yuan in box office revenue, showcasing the successful integration of traditional Chinese ink painting with 3D animation [6] - The CS Shanghai Major esports event attracted nearly 10,000 overseas viewers, generating approximately 370 million yuan in tourism and consumption [6] Group 3: Global Cultural Exchange - Esports is emerging as a universal language connecting the new generation across countries, with the CS Major event reaching around 2.3 billion global live stream viewers [8] - Successful cultural products create broad communication platforms, allowing diverse audiences to connect through shared interests, aligning with the "Belt and Road" initiative's goal of mutual understanding [8] Group 4: Corporate Strategies - The "Belt and Road" vision presents opportunities and higher demands for cultural and technological enterprises, necessitating actions to create globally resonant cultural products [9] - Perfect World emphasizes three strategies: leveraging technology for continuous evolution, reshaping cultural product value through experience, and infusing cultural essence into global dissemination [9] - The game "Persona 5: Phantom of the Night" received a nomination for TGA 2025 Best Mobile Game and topped the iOS free game charts in 35 countries and regions after its overseas launch [9]

Core Viewpoint - The 2024 CS Major in Shanghai marks a significant milestone for the integration of Chinese culture and global esports, showcasing the growth and potential of the esports industry in China [2] Group 1: Company Performance and Strategy - Perfect World expects its gaming business to achieve a net profit of 480 million to 520 million yuan in the first half of 2025, successfully turning around from losses [2] - The CEO of Perfect World, Gu Liming, stated that the esports business has become a crucial growth engine for the company's performance [2] - The company is focusing on building a "content-experience-ecosystem" closed-loop system to enhance the international competitiveness of Chinese esports [2] Group 2: Ecosystem Development and Partnerships - Perfect World, in collaboration with partners like NVIDIA and Intel, established the Perfect Esports Partner Alliance to expand the esports industry ecosystem [3] - The alliance signifies a shift from single-device support to systematic technology integration, covering various levels of esports events [3] - Gu Liming emphasized the importance of deep collaboration with hardware manufacturers to optimize costs and enhance content innovation [3] Group 3: Event Structure and User Experience - Perfect World has established a three-tier event system: PNL for mass participation, PWC for professional talent cultivation, and CAC for enhancing international influence [4] - The company aims to improve user experience by incorporating immersive design elements, drawing inspiration from traditional sports events [4] - The dual strategy of enhancing content quality and user experience has created a commercial closed loop for the company [4] Group 4: Globalization and Cultural Promotion - The Chinese esports industry generated actual sales revenue of 12.761 billion yuan in the first half of 2025, with a user base of nearly 493 million, indicating room for international influence expansion [5] - Perfect World is actively working on a multi-level overseas expansion strategy, leveraging esports events to promote Chinese culture globally [5] - The company aims to serve as a technology integrator, cultural promoter, and ecosystem builder in the esports landscape [6]