证券研究报告·公司点评报告·证券Ⅱ 东方财富（300059） 2025 年半年报点评：市场持续活跃，推动经 纪及两融业务高增 买入（维持） wuxs@dwzq.com.cn 股价走势 | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 11,081 | 11,604 | 15,653 | 18,075 | 21,124 | | 同比（%） | -11.25% | 4.72% | 34.89% | 15.47% | 16.87% | | 归母净利润（百万元） | 8,193 | 9,610 | 12,665 | 15,093 | 17,826 | | 同比（%） | -3.71% | 17.29% | 31.79% | 19.17% | 18.11% | | EPS-最新摊薄（元/股） | 0.52 | 0.61 | 0.80 | 0.95 | 1.13 | | P/E（现价&最新摊薄） | 51.62 | 44.01 | 33.3 ...

Core Viewpoint - The company reported strong financial performance for the first half of 2025, with significant year-on-year growth in both total revenue and net profit, indicating robust operational health and market positioning [1][4]. Financial Performance - In H1 2025, total revenue increased by 39% year-on-year to 6.9 billion yuan, while net profit attributable to shareholders rose by 37% to 5.6 billion yuan [1]. - For Q2 2025, total revenue reached 3.4 billion yuan, reflecting a 35% year-on-year increase, and net profit attributable to shareholders was 2.9 billion yuan, up 36% year-on-year [1]. Securities Business - The securities business benefited from an active market, with average daily A-share trading volume in H1 2025 increasing by 61% year-on-year to 1.39 trillion yuan [2]. - Net commission income in H1 2025 rose by 61% to 3.8 billion yuan, with a market share of 4.24%, up 0.15 percentage points year-on-year [2]. - Interest income also saw a 39% increase to 1.4 billion yuan, while securities investment income decreased by 15% to 1.4 billion yuan due to lower fixed-income business returns [2]. Fund Distribution Business - The fund distribution business showed positive trends, with financial e-commerce service revenue slightly increasing by 0.3% to 1.4 billion yuan in H1 2025 [2]. - As of June 2025, the company held 383.8 billion yuan in equity funds and 675.3 billion yuan in non-monetary funds, representing year-on-year increases of 12% and 22%, respectively [2]. Cost Management - Total operating costs in H1 2025 rose by 2.3% to 2.1 billion yuan, with operating costs increasing by 2.8% to 260 million yuan [3]. - Sales expenses decreased by 7% to 140 million yuan, while R&D expenses fell by 10% to 500 million yuan [3]. - Management expenses increased by 5.8% to 1.2 billion yuan, with a management expense ratio of 18%, down 5.5 percentage points year-on-year [3]. Future Outlook - The company is expected to maintain its leading position in the retail brokerage sector, with projected net profits for 2025-2027 revised upwards to 12.7 billion, 15.1 billion, and 17.8 billion yuan, respectively [4]. - The company is leveraging AI to enhance financial services, aiming to optimize customer experience and operational efficiency [3].