分年 龄 段来看，超过70%的U25 （25岁及以下） 将小红书和抖音作为最常用的 信息获取平台，U40 （36至40岁） 和45岁以 上高净值人群更青睐使用视 频号。东方财富网、万得Wind、同花顺等专业投资软件的受众则以U35 （31至35岁） 、U40 （36至40岁） 居多。 任泽平（17%）位列 高净值人群最常关注的财经博主前三，专业财经领域领先。 胡润研究院1月30日发布《2026胡润至尚优品——中国高净值人群品质生活报告》（Hurun Chinese Luxury Consumer Survey & Hurun Best of the Best Awards 2026）（以下简称报告）。 报告显示，61%的受访高净值人群经常使用小红书获取信息，比抖音高出13个百分点。32%的高净值人群经常看微信视频号，24%经常看哔哩哔哩。东方 财富网、知乎的热情度均超过20%，同花顺和万得Wind获得14%的热情度。 受访高净值人群最常用的AI助理是DeepSeek和豆包。分年龄段来看，U25最常使用的是ChatGPT，U30 （26至30岁） 、U35 （31至35岁） 、U40 （36至 40岁） 、U4 ...

Core Viewpoint - The chairman of Dongfang Caifu Information Co., Ltd., Qi Shi, donated 20 million shares of Dongfang Caifu stock (valued at approximately 450 million yuan) to support the educational development of his alma mater, Shanghai Jiao Tong University, focusing on talent cultivation and technological innovation [1][7]. Group 1: Donation Details - The donation signing ceremony for the "Qiushi Innovation Development Education Fund" took place on February 26 at Shanghai Jiao Tong University [1][7]. - Qi Shi has a history of supporting the university, including a previous donation of 100 million yuan to establish the "Qi Shi Medical Innovation Development Fund" in October 2022 [4][10]. Group 2: Personal Reflections and Contributions - Qi Shi reflected on his university days, emphasizing the importance of comprehensive growth during college, which laid a solid foundation for his future endeavors [4][9]. - He founded the Shanghai Jiao Tong University Social Practice Center during his studies, highlighting the significance of practical experience alongside academic learning [4][9]. Group 3: Impact on Education and Innovation - Qi Shi aims to leverage finance to empower technological innovation and promote industrial upgrades, facilitating the transition of cutting-edge technologies from laboratories to commercialization [4][9]. - The donation is seen as a commitment to the spirit of "drinking water and thinking of its source," which will be passed down through generations of Jiao Tong University students [5][10].

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Dongfang Caifu and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - For the U25 age group, over 70% use Xiaohongshu and Douyin as their primary information sources, while U40 and individuals over 45 prefer video accounts. Professional investment software like Dongfang Caifu, Wind, and Tonghuashun are more popular among U35 and U40 demographics [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. The U25 group primarily uses ChatGPT, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 prefer Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36 to 40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts. Professional investment software like Eastmoney, Wind, and Tonghuashun are more popular among individuals aged 31-35 (U35) and U40 [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most frequently used, while DeepSeek is preferred by U30, U35, U40, and U45 age groups. Individuals over 45 years old primarily use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Wealth Characteristics - The survey covered 470 high-net-worth individuals in China, with an average family total asset of 61 million yuan and an average investable asset of 23 million yuan. Wealth sources include investments (28%), salary (22%), business dividends (21%), inheritance (16%), and rental income (13%) [4] - 78% of respondents are from first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen), with an average age of 36 years, and a gender distribution of 47% male and 53% female. 26% of respondents have "very high confidence" in the Chinese economy, while 59% have "some confidence" [6] Investment and Self-Improvement - The most favored method for self-improvement among high-net-worth individuals is reading books/professional journals (20%), followed by online learning platforms (15%) and MBA/EMBA/DBA courses (13%) [8] - 61% of high-net-worth individuals frequently use Xiaohongshu for information, surpassing Douyin by 13 percentage points. The top three financial bloggers followed are Wu Xiaobo Channel (38%), Xiao Lin Says (23%), and Ren Zeping (17%) [10] Future Investment Directions - In the coming year, high-net-worth individuals plan to increase investments in gold, overseas investments, funds, and insurance, with net growth intentions of 15% for gold, 7% for overseas investments, and 6% for both funds and insurance. There is a clear inclination towards increasing investments overall [13] - Conversely, there is a net decrease intention of 21% for real estate investments, 10% for art and collectibles, and 3% for A-shares [14] Basic Consumption Trends - The top three categories of planned increased spending for the coming year are travel, health and wellness, and children's education [18] - Over half of high-net-worth individuals plan to reduce spending on daily luxury goods, indicating a more rational and pragmatic consumption mindset [21] - The average expected reduction in material consumption for high-net-worth families is 242,000 yuan, with specific reductions in watch (123,000 yuan), collectibles (86,000 yuan), and jewelry (55,000 yuan) spending [22] Consumption Characteristics - There is a significant decline in enthusiasm for high-end brands, dropping by 12 percentage points, while interest in practical clothing (focused on comfort, not brand) has risen by 14 percentage points [25] - Interest in alcoholic beverages has decreased, with 18% of respondents indicating they do not drink alcohol. Among preferred alcoholic beverages, baijiu remains the most popular (19%), followed by whiskey and wine (16% each) [27] Health Management - The overall satisfaction score regarding health management across five aspects (exercise, nutrition, sleep, emotional well-being, preventive healthcare) is 7.8 [33] - 81% of respondents have a weekly exercise plan, with 57% planning to exercise for over 2 hours weekly [36] - 68% of respondents undergo regular health check-ups, and 31% visit wellness centers for specialized care [37] Leisure Activities - The most favored leisure activity among high-net-worth individuals is travel (32%), followed by food (21%) and family activities [42] - The average number of international trips taken in the past year is 2.1, with Sanya, Yunnan, and Xinjiang being the top domestic travel destinations [49]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts. Professional investment software like Eastmoney, Wind, and Tonghuashun are more popular among individuals aged 31-35 (U35) and U40 [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most frequently used, while DeepSeek is preferred by U30, U35, U40, and U45 age groups. Individuals over 45 years old primarily use Doubao [3]