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以中国智慧铸魂、以科技创新破局,全新坦克500上市售33.5万元起
Zhong Guo Jing Ji Wang· 2025-08-28 07:32
Core Viewpoint - The launch of the new Tank 500 by Great Wall Motors represents a significant moment, combining advanced technology with Chinese cultural heritage, particularly in the context of the historical significance of Dujiangyan [1][3]. Group 1: Product Overview - The Tank 500 is positioned as a flagship all-scenario intelligent luxury off-road SUV, starting at a price of 335,000 yuan, and has received over 11,000 orders within 24 hours of its pre-sale, indicating strong market recognition [3][8]. - The vehicle features three power versions: Hi4-Z, Hi4-T, and a 3.0T V6 fuel engine, showcasing a diverse power matrix [3][8]. Group 2: Cultural Integration - The launch event emphasized the connection between the Tank 500 and the ancient wisdom of Dujiangyan, with the chairman of Great Wall Motors highlighting the importance of long-term benefits for the public [3][5]. - The design and technology of the Tank 500 are deeply integrated with Chinese cultural elements, aiming to embody the spirit of Dujiangyan's water management philosophy [5][6]. Group 3: Technological Innovation - The Tank 500 incorporates the Hi4-Z hybrid architecture, which allows for efficient energy distribution, likened to the ancient water management techniques of Dujiangyan [5][6]. - It features the third-generation intelligent driving system, Coffee Pilot Ultra, which provides comprehensive coverage for various driving scenarios, enhancing safety and reliability [8][9]. Group 4: Luxury and Comfort - The vehicle redefines "mobile space" standards with high-quality materials and features, including Nappa leather seats with multiple comfort functions, and a refrigerator capable of cooling and heating [9]. - The design includes a 17.3-inch 3K entertainment screen for rear passengers, enhancing the overall travel experience [9]. Group 5: Strategic Vision - Great Wall Motors aims to build a century-old enterprise, continuously providing high-value and reliable products to global users, with the Tank 500 serving as a representative benchmark in the journey of "Chinese automotive ascendance" [9].
当硬派越野遇上智驾 长城的焦虑突围战
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-19 14:57
Core Viewpoint - Great Wall is attempting to inject smart technology into its rugged off-road vehicles to seek new growth opportunities amid sales pressure [2][5] Group 1: Product Launch and Features - The newly launched Tank 500 Intelligent Edition is Great Wall's first rugged off-road model equipped with an intelligent driving system [2] - The Tank 500 Intelligent Edition comes in two versions, Hi4-T and Hi4-Z, with pre-sale prices of 360,000 yuan and 388,800 yuan, respectively, which is an increase of 25,000 yuan compared to non-intelligent driving versions [2] - The vehicle features the third-generation intelligent driving system Coffee Pilot Ultra, capable of "parking to parking" intelligent driving, and the third-generation smart cabin system Coffee OS3 [2] Group 2: Performance Upgrades - The electric motor power has been increased from 120 kW to 130 kW, with a significant torque increase to a declared 495 Nm, reaching up to 500 Nm in practice [2] - The upgrades aim to cater to urban users who may use the Tank 500 as an electric vehicle [2] Group 3: Market Strategy and Challenges - There is internal debate within Great Wall regarding the necessity of smart driving features in rugged off-road vehicles, but sales pressure has driven the decision to integrate these technologies [2][4] - The development of intelligent driving for off-road vehicles is more complex than for regular models, requiring a longer calibration period and significant cost investments [4] - Great Wall aims to expand the target audience from professional off-road enthusiasts to family consumers and light off-road lovers [4] Group 4: Sales Performance and Future Plans - Tank brand sales reached 135,000 units in the first seven months of the year, a decrease of 8.19% year-on-year, while Great Wall's total sales were 674,000 units, growing only 3.57% year-on-year, significantly lagging behind the industry growth rate of 12% [5] - Great Wall is also planning to develop non-body-on-frame MPVs to stimulate greater demand, indicating a strategic shift to find new growth avenues [5]