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以中国智慧铸魂、以科技创新破局,全新坦克500上市售33.5万元起
Zhong Guo Jing Ji Wang· 2025-08-28 07:32
8月27日,2025成都车展前夕,世界文化遗产都江堰畔迎来一场跨越千年的"对话"——长城汽车全 新坦克500上市发布会在此隆重举行。这不仅是首次在都江堰举办的汽车发布会,更是长城汽车以Hi4技 术为载体,向传承2300年的"中国智慧"致敬的标志性时刻。 作为定位全场景智能豪华越野SUV的旗舰车型,全新坦克500携Hi4-Z、Hi4-T及3.0T V6燃油三大动 力版本而来,售价33.5万元起。在此前的预售阶段,24小时订单即破11000辆的"爆款"表现,已然印证 市场对全新坦克500的高度认可。 坚持长期主义,以中国文化为产品铸魂 电池补能,恰似外江疏导多余洪水;三档DHT精准控"流"如宝瓶口,双电机稳定能量如飞沙堰,三者联 动实现能量"按需分配、零浪费",完美复刻千年治水智慧。 在设计层面,全新坦克500以"中式新豪华"重构东方美学范式。前脸"举折中网"灵感源自中国古建 举折坡屋顶,四根镀铬饰条横贯左右,底部饰条延伸承托大灯如"飞檐"舒展;副仪表盘以古代宫殿"丹 陛石"为原型,拾级而上的设计传递"步步向上"的秩序感;新增的"敦煌绿"配色,更是从敦煌壁画珍贵 石绿矿物颜料中汲取灵感,经反复调试呈现出厚重深邃的 ...
当硬派越野遇上智驾 长城的焦虑突围战
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-19 14:57
Core Viewpoint - Great Wall is attempting to inject smart technology into its rugged off-road vehicles to seek new growth opportunities amid sales pressure [2][5] Group 1: Product Launch and Features - The newly launched Tank 500 Intelligent Edition is Great Wall's first rugged off-road model equipped with an intelligent driving system [2] - The Tank 500 Intelligent Edition comes in two versions, Hi4-T and Hi4-Z, with pre-sale prices of 360,000 yuan and 388,800 yuan, respectively, which is an increase of 25,000 yuan compared to non-intelligent driving versions [2] - The vehicle features the third-generation intelligent driving system Coffee Pilot Ultra, capable of "parking to parking" intelligent driving, and the third-generation smart cabin system Coffee OS3 [2] Group 2: Performance Upgrades - The electric motor power has been increased from 120 kW to 130 kW, with a significant torque increase to a declared 495 Nm, reaching up to 500 Nm in practice [2] - The upgrades aim to cater to urban users who may use the Tank 500 as an electric vehicle [2] Group 3: Market Strategy and Challenges - There is internal debate within Great Wall regarding the necessity of smart driving features in rugged off-road vehicles, but sales pressure has driven the decision to integrate these technologies [2][4] - The development of intelligent driving for off-road vehicles is more complex than for regular models, requiring a longer calibration period and significant cost investments [4] - Great Wall aims to expand the target audience from professional off-road enthusiasts to family consumers and light off-road lovers [4] Group 4: Sales Performance and Future Plans - Tank brand sales reached 135,000 units in the first seven months of the year, a decrease of 8.19% year-on-year, while Great Wall's total sales were 674,000 units, growing only 3.57% year-on-year, significantly lagging behind the industry growth rate of 12% [5] - Great Wall is also planning to develop non-body-on-frame MPVs to stimulate greater demand, indicating a strategic shift to find new growth avenues [5]