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杜华家的WAKUKU都炸出来了?LABUBU带得多少潮玩圈待爆“丑娃”扎堆涨价
3 6 Ke· 2025-06-18 08:47
Core Insights - The price of LABUBU collectibles has skyrocketed, with some limited edition figures selling for as much as 1.08 million yuan, while regular blind box figures are reaching around 4,000 yuan [1][3] - The emergence of new collectible figures, such as "Crybaby" and "WAKUKU," is creating speculation about their potential to replicate LABUBU's success, with prices for these figures also experiencing rapid increases [3][5] - The popularity of these collectibles is significantly influenced by celebrity endorsements, particularly from figures like Lisa, which has propelled the visibility and desirability of these products [5][12] Pricing Trends - The resale market for LABUBU and similar collectibles has seen dramatic price increases, with some figures rising from 600 yuan to 3,000 yuan within days [7] - New brands are attempting to capitalize on LABUBU's popularity, with figures like WAKUKU and others reaching resale prices of 888 yuan [9][15] - The demand for LABUBU has led to a scarcity in official channels, with reports of items selling out almost instantly upon restocking [17] Market Dynamics - The collectible toy market is becoming increasingly competitive, with various brands vying to create the next big hit following LABUBU's success [10][19] - Companies like 52TOYS and TOP TOY are expanding their operations, with 52TOYS planning a public listing and TOP TOY opening new stores, indicating a growing interest in the collectible toy sector [19][20] - The overall market remains fragmented, with significant opportunities for brands to establish sustainable revenue streams beyond just creating popular IPs [20]