Core Viewpoint - The popularity of the new "Starry People Dream Meteorological Bureau Series" IP from Pop Mart has led to a significant increase in secondary market prices, with some items being resold at three times their original price [1][11]. Group 1: Market Demand and Sales - The new products from Pop Mart sold out within seconds on official and major e-commerce platforms, indicating high demand [3][9]. - Consumers are actively trying to purchase these limited items, with some setting alarms to ensure they can buy them as soon as they are available [4][10]. - The overwhelming traffic on sales platforms has caused some to experience lag and temporary crashes, further complicating the purchasing process [9]. Group 2: Pricing and Resale Market - The latest complete box of the "Starry People" series has reached a resale price of 1350 yuan, representing a threefold increase, while individual items average around 150 yuan, also showing a twofold increase [11]. - Hidden variants of the series are being sold for as high as 478 yuan, with a premium exceeding six times the original price [11]. - Some resellers believe that the "Starry People" series could become the next big hit following the LABUBU series, with expectations of continued price increases in the future [13][15]. Group 3: Consumer Sentiment - There is a mix of disbelief and excitement among consumers regarding the high prices, with some questioning who is buying these expensive items [11]. - The current order volume for the "Starry People" series has exceeded expectations, mirroring the initial frenzy seen with the LABUBU series two months prior [15].

Core Insights - The price of LABUBU collectibles has skyrocketed, with some limited edition figures selling for as much as 1.08 million yuan, while regular blind box figures are reaching around 4,000 yuan [1][3] - The emergence of new collectible figures, such as "Crybaby" and "WAKUKU," is creating speculation about their potential to replicate LABUBU's success, with prices for these figures also experiencing rapid increases [3][5] - The popularity of these collectibles is significantly influenced by celebrity endorsements, particularly from figures like Lisa, which has propelled the visibility and desirability of these products [5][12] Pricing Trends - The resale market for LABUBU and similar collectibles has seen dramatic price increases, with some figures rising from 600 yuan to 3,000 yuan within days [7] - New brands are attempting to capitalize on LABUBU's popularity, with figures like WAKUKU and others reaching resale prices of 888 yuan [9][15] - The demand for LABUBU has led to a scarcity in official channels, with reports of items selling out almost instantly upon restocking [17] Market Dynamics - The collectible toy market is becoming increasingly competitive, with various brands vying to create the next big hit following LABUBU's success [10][19] - Companies like 52TOYS and TOP TOY are expanding their operations, with 52TOYS planning a public listing and TOP TOY opening new stores, indicating a growing interest in the collectible toy sector [19][20] - The overall market remains fragmented, with significant opportunities for brands to establish sustainable revenue streams beyond just creating popular IPs [20]