" 年销量18万台，名爵MG能否达成目标？ " 作者丨 马广宇 编辑丨 相辉 正处于转型关键时期的上汽名爵，又迎来人事变动。 据多家媒体报道，原上汽名爵MG品牌事业部总经理周钘前不久发布微博，对外透露其已经从上汽名爵离 职，微博认证也从"名爵品牌事业部总经理"更改为"暂无简介"，有传言称其将入职领克品牌。 回顾周钘的过往经历，这也是其第二次离开上汽体系。据公开资料显示，周钘于2011年加入上汽通用五 菱，历任销售公司营销中心总监、品牌与市场总监等核心岗位，并主导了"人民需要什么，五菱就造什 么"的经典口号，进一步推动五菱品牌的形象塑造。 2022年8月，周钘短暂跳槽至小米汽车担任市场部总经理，但仅半年后便因"个人和家庭原因"回归上汽体 系。2024年12月，周钘被调任至名爵MG事业部担任总经理一职，成为上汽集团最年轻的品牌总经理。 周钘任名爵MG事业部担任总经理一职的半年时间内，除了梳理MG品牌的定位、未来两年的产品外，也在 积极推动组织架构改革，原本产品、市场、销售3个大部门被调整为GTM、品牌与市场、公关与传播、销 售中台、7大区域、运营中台6个大部门，做了进一步细化。 根据官方数据显示，2025年5月， ...

Core Viewpoint - MG brand is facing challenges in domestic sales despite strong performance in the European market, with a strategic focus on enhancing brand image and achieving balanced growth in both domestic and international markets [3][5][6] Group 1: Market Performance - In 2024, MG's sales in Europe reached 243,400 units, a 21.7% increase from 2023 [3] - The MG4 model is priced around 300,000 RMB in Europe, with sales driven by intelligent features and brand recognition rather than low pricing [3] Group 2: Strategic Goals - MG aims to achieve a domestic sales target of 400,000 units by 2025, with a requirement for six main models to average over 5,000 units sold per month [6] - The company is focusing on synchronizing domestic and international market growth through new product launches and channel optimization [3][6] Group 3: Brand Image and Product Development - MG has introduced a new brand proposition "YOUNG FOREVER智领风尚," emphasizing youthfulness, style, and intelligence [5] - The company plans to launch a product matrix of three sedans, three SUVs, and one special model to cover mainstream markets [5] Group 4: Channel and Marketing Strategy - MG currently has 240 stores in China and plans to attract new dealers through a 700 million RMB support plan, including community store models [6] - The marketing strategy includes expanding the public relations team from 5 to 30 members and enhancing new media operations for better user engagement [6]

新华财经上海4月26日电定位"全球都市冒险玩具"的"方盒子"造型车Cyber X，色彩纷呈的炫酷敞篷电跑 Cyberster 2026款，设计大师卡班艺术版Cyberster Black……在2025年上海车展上，上汽MG展台科技感 满满，人潮涌动，凭借既新潮又国际范的"看家宝贝"，吸引了大批外国友人纷纷驻足"打卡"，在象征着 活力与激情的橙色主题色下显得更加生机勃勃。 在本次车展现场，主打年轻玩法、融合全球视野的品牌不在少数，拥有101年历史的MG品牌何以成为 全球年轻人关注的焦点？又将如何兼顾国内外市场，实现"内外兼修"？从全球来到中国，又从中国走向 世界，MG正积极拥抱变化，以"新形象、新产品、新生态"三大焕新，重构百年品牌的年轻化叙事。 品牌重构："不年轻毋苟活" 汽车之家《2025购车用户趋势洞察分析报告》指出，年轻化并非年龄标签，而是代际需求的跃迁。中国 首购车主平均年龄虽降至30.5岁，但核心在于新一代用户对情感共鸣、文化认同与技术平权的复合诉 求。 长期以来，MG品牌在中国市场始终是年轻的象征，正是因为其对时代需求的精准捕捉——2009年第一 代MG6以Fastback设计定义中国掀背轿车美学 ...