11月5日至10日，第八届中国国际进口博览会（以下简称：进博会）在上海举办。今年，是宝洁连续第 七年参展，也是宝洁进入中国市场的第37年。 从1837年创立至今，宝洁以"创新"为基因穿越近两个世纪的经济周期。当中国成为其全球第二大市场， 这家拥有188年历史、坐拥70余个品牌的跨国巨头，如何在中国市场持续领跑？面对消费分级、技术革 命与可持续发展三重浪潮，宝洁如何重构竞争力？ 在进博会"创新点亮美好生活"的主题下，凤凰网财经《知行》主持人凤凰网副总编辑张涛深度对话宝洁 大中华区董事长兼首席执行官许敏、中国香料香精化妆品工业协会理事长颜江瑛，揭秘宝洁的"中国方 案"与全球化新逻辑，共同探讨行业发展新趋势。 01 张涛：许总在两年多前提出的"越级消费"理念，现在看非常超前。当时市场下行，一般企业会焦虑，但 宝洁战略一直没变，反而加大创新投入。 许敏：消费者对美好生活的渴望，是超越经济周期的本能。当市场进入成熟期，我们拒绝"内卷"——不 做更低价、更劣质的产品迎合短期目标。相反，我们要让产品更好、更有品质，与同行一起把蛋糕做 大，这才是持续发展的唯一路径。当时做这个选择，是基于宝洁188年经历的战争、经济危机得出的 ...

Core Insights - The core theme of the discussion revolves around Procter & Gamble's (P&G) continuous innovation and adaptation in the Chinese market, emphasizing the importance of consumer-centric strategies and long-term growth over short-term gains [1][17]. Group 1: Innovation Focus - P&G has participated in the China International Import Expo for the seventh consecutive year, highlighting its commitment to innovation as a core aspect of its business DNA [2][3]. - The company emphasizes three key elements of innovation: product innovation for better consumer experiences, the use of AI for efficient and agile innovation, and continuous innovation contributing to sustainable development [3][4]. - P&G's approach to innovation is driven by a "Day 1 mindset," focusing on understanding and meeting the needs of Chinese consumers rather than resting on past successes [4][5]. Group 2: Market Dynamics - The Chinese cosmetics market is identified as a growth market, with the total transaction value surpassing 1 trillion yuan in 2023, projected to reach 1.07 trillion yuan in 2024 [6][7]. - The market is characterized by an expanding consumer base, including the elderly and health-conscious individuals, indicating a shift towards a more inclusive consumer landscape [7]. - P&G's strategy involves not just competing for market share but also collaborating with the industry to expand the overall market size [7][8]. Group 3: Technology Empowerment - P&G has integrated AI across its entire value chain, aiming to enhance consumer experiences and operational efficiency [9][10]. - The company views AI as a tool to improve life quality rather than an end goal, emphasizing the importance of foundational scientific data for effective AI application [9][10]. Group 4: Product Philosophy - P&G's innovation is centered on user experience rather than mere technological showcase, with products designed to address specific consumer needs [10][11]. - The company recognizes the importance of catering to diverse consumer preferences, as evidenced by tailored products for different demographics and regional needs [11]. Group 5: Sustainability Commitment - P&G aims for net-zero emissions by 2040, viewing green investments as a commitment to the future rather than a cost [12][13]. - The company has implemented various initiatives to promote sustainability, including significant plastic recycling efforts and collaboration with industry partners [13]. Group 6: Globalization Strategy - P&G's "Glocal" strategy focuses on leveraging local consumer insights to drive global innovation, positioning China as a key innovation hub [14][15]. - The company aims to balance global and local needs by ensuring high-quality products that meet local consumer standards [15]. Group 7: Industry Future - The future of the Chinese daily chemical industry is expected to shift towards high-quality competition and collaboration, moving away from zero-sum games [16]. - The industry is anticipated to see increased product quality and safety, with a focus on meeting diverse consumer demands [16].

Core Insights - SAIC Motor Corporation achieved a net profit of 8.1 billion yuan in the first three quarters, representing a year-on-year increase of 17.3% [1] - The company's operating cash flow surged by 70.9% year-on-year, indicating strong internal growth capabilities [2] - The sales of SAIC's vehicles in October reached 454,000 units, a 13% increase year-on-year, with a cumulative sales of 3.647 million units from January to October, up 19.5% [4] Financial Performance - The net profit attributable to shareholders increased over sixfold in the third quarter, driven by improved operational efficiency [2] - The significant rise in operating cash flow supports the company's investments in technology and market expansion [2] Market Position and Strategy - SAIC's self-owned brands accounted for nearly two-thirds of total sales from January to October, indicating a shift away from traditional reliance on joint ventures [4] - The company has established a strong presence in the overseas market, particularly in Europe, with MG brand sales reaching 250,000 units, a growth of over 20% [6] Technological Innovation - SAIC has introduced a "smart brain" technology that enhances driving experience and safety, integrating advanced features into mass-produced vehicles [7][8] - The company is focusing on user-centric technology, transforming technical specifications into relatable benefits for consumers [10] User Engagement and Market Dynamics - The company's products have successfully challenged the notion that high technology must come with high prices, leading to increased consumer interest and sales [11] - Positive user feedback and market reputation have created a synergistic effect, enhancing brand loyalty and repeat purchase intentions [12] Long-term Vision - SAIC is committed to a long-term strategy of operational efficiency and technological advancement, positioning itself for sustainable growth in a competitive market [13]

Investment Rating - The report upgrades the investment rating for the company to "Buy" [1] Core Insights - The company is expected to stabilize and recover in 2025 after a year of significant adjustments in 2024, focusing on self-owned brands and joint ventures [8] - The collaboration with Huawei on the "尚界" brand is anticipated to enhance sales and profitability, particularly in the mainstream market segment [8] - The company aims to achieve total revenue of 693 billion, 778.8 billion, and 841.1 billion yuan from 2025 to 2027, with net profits of 12.51 billion, 15.11 billion, and 18.19 billion yuan respectively, corresponding to P/E ratios of 17.5, 14.5, and 12.0 [8] Summary by Sections 1. 2024: Management Reform and Inventory Reduction - The company underwent significant management changes with a new chairman and president, focusing on inventory reduction and restructuring [10][11] - In 2024, the company achieved a wholesale volume of 205.3 million vehicles, a year-on-year increase of 12.4%, with self-owned brand sales reaching 130.4 million vehicles, up 21.1% [8] - The company successfully reduced inventory levels, with terminal deliveries exceeding wholesale sales, indicating improved market responsiveness [24] 2. 2025: Self-Improvement and Joint Venture Stabilization - The self-owned brand segment is expected to drive sales growth, with a target of over 290 million units sold in 2025, representing a year-on-year increase of over 20% [44] - The joint venture with Volkswagen is showing signs of stabilization, with a projected increase in sales volume in 2025 [62] - The "尚界" brand, positioned in the 200,000 yuan market, is expected to become a significant contributor to sales and profitability [68] 3. Financial Projections - The company forecasts total revenue of 627.59 billion yuan in 2024, with a significant recovery in subsequent years [9] - The net profit is projected to rebound sharply from a loss of 1.67 billion yuan in 2024 to a profit of 12.51 billion yuan in 2025 [9] - The company aims for a return on equity (ROE) to improve from 1% in 2024 to 6% by 2027 [9] 4. Strategic Focus on Mainstream Market - The "尚界" brand is set to launch its first SUV model, H5, with a competitive pricing strategy aimed at capturing market share in the mainstream segment [76] - The collaboration with Huawei is expected to enhance product offerings and market penetration, leveraging Huawei's technology and distribution channels [76] - The company plans to introduce over ten new models in the coming year, focusing on both domestic and international markets [45]

Core Insights - SAIC Audi has launched its first strategic electric vehicle, the Audi E5 Sportback, with a pre-sale price ranging from 235,900 to 319,900 yuan, marking a significant step in its electrification strategy [1] - The company has shown a strong product launch momentum in August, with multiple new models and technologies being introduced across its brands [1] - SAIC Group's sales have been steadily increasing, with a notable 34.2% year-on-year growth in July, and a cumulative sales increase of 15% for the first seven months of the year [2] Sales Performance - In July, SAIC Group sold 338,000 vehicles, achieving a 34.2% year-on-year increase, while the cumulative sales for the first seven months reached 2.39 million units, up 15% [2] - The sales of SAIC's new energy vehicles in July reached 117,000 units, a significant 64.9% increase year-on-year, with a total of 764,000 units sold in the first seven months, reflecting a 43.5% growth [2] - The self-owned brands of SAIC have shown robust growth, with a 39.4% increase in July sales, totaling 1.52 million units for the first seven months, which is a 23.3% increase [10] Product Development - The new Roewe M7 DMH, designed by former Rolls-Royce designer Joseph Kaban, is set to launch soon, featuring a new generation DMH hybrid system with a pure electric range of 160 km [3] - MG brand continues to innovate with the launch of the 2026 MG5 and MG Cyberster, as well as the introduction of the MG Cyber X, a new electric model with a unique design [5] - The high-end brand Zhiji is also expanding, with the Zhiji L6 and LS6 models gaining market acceptance, and the LS6 set to debut with advanced range-extending technology [8] Market Strategy - SAIC Group's overseas sales reached 576,000 units in the first seven months, demonstrating resilience despite external challenges, and the MG brand has outperformed Tesla in Europe for the first time [18] - The company has adopted a "Glocal" strategy to enhance its global presence, focusing on local market needs while leveraging its global resources [18] - SAIC's new energy strategy includes the launch of the "Zhi Jing" brand, which aims to integrate advanced technology and design to compete in the high-end market [16][14]

Group 1 - SAIC Motor Corporation ranked 138th in the 2025 Fortune Global 500 list with a revenue of $87.2239 billion for the fiscal year 2024, marking its 21st entry into the list [1] - In 2024, SAIC delivered 1.368 million new energy vehicles (NEVs) and 1.082 million vehicles in overseas markets, becoming the only domestic automotive group to achieve annual sales of "two million" in both NEVs and overseas markets for three consecutive years [1] - In the first half of the year, SAIC's total vehicle sales reached 2.053 million units, a year-on-year increase of 12.4%, with terminal deliveries reaching 2.207 million units [1] Group 2 - The company is focusing on deepening reforms and enhancing its self-owned brand management, optimizing various business processes, and reducing product development cycles to 18 months [2] - In the first half of the year, SAIC's self-owned brand sales reached 1.304 million units, a year-on-year increase of 21.1%, accounting for 63.5% of total sales, up 4.6 percentage points from the previous year [2] - The sales of SAIC's passenger vehicles reached 368,000 units, a year-on-year increase of 9.8%, with domestic market sales soaring by 54.7% [2] Group 3 - SAIC's second-generation solid-state battery shows significant performance improvements over the first generation, and the company has collaborated with OPPO to develop a new intelligent cockpit for the MG4 model [3] - The "end-to-end" intelligent driving model has been implemented in the IM AD driver assistance system, achieving safety performance 6.7 times better than human driving [3] - In the first half of the year, the application rate of domestically produced chips exceeded 28%, with ongoing technological advancements in high-end chips [3] Group 4 - SAIC's products are sold in over 170 countries and regions, with a cumulative overseas sales exceeding 6 million vehicles [4] - The company launched its Overseas Strategy 3.0, combining global and local strategies, and the MG brand became the best-selling Chinese car brand in Europe with sales of 153,000 units [4] - Over the next three years, SAIC plans to launch 17 new overseas models, including SUVs, sedans, MPVs, and pickups, featuring new HEV hybrid systems and solid-state battery technologies [4] Group 5 - SAIC has introduced a new brand "SAIC Shangjie" in collaboration with Huawei, focusing on high-quality, durable, and reliable vehicles [5] - The first product, Shangjie H5, will offer both pure electric and extended-range power modes, with a maximum range of 655 kilometers for the pure electric version and over 1300 kilometers for the extended-range version [5] - The new vehicle is set to be officially launched in September this year [5]

Core Viewpoint - The article highlights the significance of the Thai company Tsingtao Group's participation in the Chain Expo, emphasizing its strategic focus on the Chinese market and the potential for growth in the beverage industry, particularly energy drinks and health foods. Group 1: Company Overview - Tsingtao Group, the largest energy drink manufacturer in Southeast Asia, has invested a total of 4.36 billion yuan in China over the past five years, establishing its China headquarters in Beijing and new production bases in Sichuan and Guangxi [2][7]. - The company emphasizes its commitment to the Chinese market, viewing it as a long-term investment opportunity due to the country's economic resilience and market potential [7][6]. Group 2: Market Trends and Opportunities - The Chinese beverage industry is projected to grow by 7.5% in 2024, reaching a total output of 188 million tons, indicating a robust demand for energy drinks and health foods [10]. - Tsingtao Group plans to focus on new product development, marketing scene expansion, and digital channel construction to align with the evolving consumer lifestyle [10][9]. Group 3: Strategic Initiatives - The company aims to enhance its supply chain resilience by reducing reliance on single supply sources and optimizing local production through new factories in Sichuan and Guangxi [8][6]. - Tsingtao Group is committed to green manufacturing and smart logistics, focusing on carbon reduction across the supply chain from raw material procurement to end delivery [9][8]. Group 4: Regional Cooperation and Policy Benefits - The Belt and Road Initiative and the Regional Comprehensive Economic Partnership (RCEP) are seen as catalysts for enhancing trade and investment opportunities between China and ASEAN countries, benefiting Tsingtao Group's operations [11][12]. - The company intends to leverage these policy advantages to optimize regional raw material procurement and capacity distribution, enhancing its competitive edge in the market [12][11]. Group 5: Cultural and Economic Exchange - Tsingtao Group aims to strengthen Sino-Thai economic cooperation and cultural exchange, particularly in light of the 50th anniversary of diplomatic relations between China and Thailand [13]. - The company plans to explore more collaborative projects that enhance supply chain synergy and promote bilateral trade [13].

Core Viewpoint - SAIC Group has shown strong sales performance in the first half of the year, with a focus on deepening reforms and strategic partnerships, particularly with Huawei, to enhance its market position in the competitive automotive industry [1][3][10]. Sales Performance - In June, SAIC Group sold 365,000 vehicles, a year-on-year increase of 21.6%, and for the first half of the year, total sales reached 2.053 million vehicles, up 12.4% [1]. - The company's retail deliveries for the first half of the year amounted to 2.207 million vehicles [1]. - SAIC's self-owned brand sales in June reached 224,000 units, a 17.1% increase, contributing to a total of 1.304 million units in the first half, which is a 21.1% increase [7]. - In the new energy vehicle segment, sales in June were 121,000 units, up 29.2%, with a total of 646,000 units sold in the first half, marking a 40.2% increase [7]. Strategic Partnerships - SAIC Group has partnered with Huawei to create the "Shangjie" brand, targeting the mid-to-high-end market with a focus on smart electric vehicles [4][6]. - The "Shangjie" project has seen significant investment, with over 5,000 dedicated team members and an initial investment of 6 billion yuan [6]. - The first model under the "Shangjie" brand is expected to launch in the third quarter of this year, with high expectations for sales performance [5][6]. International Expansion - SAIC Group has reported overseas sales of 90,000 vehicles in June, a year-on-year increase of 11.5%, with a total of 494,000 units sold in the first half, up 1.3% [8]. - The MG brand has performed particularly well in Europe, achieving over 150,000 deliveries in the first half of the year, despite challenges such as anti-subsidy taxes [8][10]. - The company has launched its "Glocal Strategy" to enhance its overseas market presence, planning to introduce 17 new models in the next three years [10]. Organizational Reforms - SAIC Group is undergoing significant internal reforms to enhance efficiency and focus on core business areas, integrating various divisions to maximize resource utilization [10][11]. - The company aims to adapt its joint venture strategies to better meet changing consumer demands in China, with plans for new product launches starting in the third quarter of 2025 [11].

Group 1 - In the first half of the year, SAIC Motor Corporation achieved vehicle sales of 2.0526 million units, a year-on-year increase of 12.35% [1] - In June, SAIC's vehicle sales reached 365,300 units, marking a year-on-year growth of 21.56%, achieving six consecutive months of year-on-year growth since 2025 [1] - The sales of SAIC's self-owned brands in the first half of the year reached 1.304 million units, up 21.1% year-on-year [1] Group 2 - SAIC's new energy vehicle sales in the first half of the year totaled 646,000 units, a year-on-year increase of 40.2% [1] - In June, SAIC sold 121,000 new energy vehicles, reflecting a year-on-year growth of 29.2% [1] - The sales of SAIC's new energy vehicles included over 6,000 units from the Zhiji brand, 16,000 units from SAIC Passenger Cars (up 44.1%), 6,000 units from SAIC Maxus (doubling year-on-year), 9,000 units from SAIC-GM (up 8.9%), and 70,000 units from SAIC-GM Wuling (up 36%) [1] Group 3 - SAIC's overseas strategy, known as the "Glocal Strategy," aims to launch 17 new overseas models over the next three years, leveraging its electric and intelligent network technology [2] - In June, SAIC's overseas market sales reached 90,000 units, a year-on-year increase of 11.5% [2] - The total overseas sales for the first half of the year amounted to 494,000 units, reflecting a year-on-year growth of 1.3% [2] Group 4 - SAIC's products are sold in over 170 countries and regions, with cumulative overseas sales exceeding 6 million units [2] - In the first half of the year, the MG brand achieved over 150,000 units in terminal deliveries in the European market, marking double-digit growth and becoming the best-selling Chinese brand in Europe [2] Group 5 - Experts indicate that SAIC's overseas strategy aligns well with global automotive industry trends, highlighting the company's technological and brand advantages [3] - The improvement in SAIC's performance in the first half of the year is attributed to technological innovation, new energy transformation, and export growth [3] - Compared to other domestic automakers, SAIC has a more established presence in overseas markets, benefiting from loyal customers for brands like MG and partnerships with globally recognized companies like Volkswagen and General Motors [3]

Core Viewpoint - SAIC Group showcases its strong presence in the international automotive market with a diverse lineup of intelligent electric vehicles at the 2025 International Automotive and Supply Chain Expo in Hong Kong, emphasizing the strength and innovation of "Chinese manufacturing" [1] Group 1: International Expansion - SAIC Group is the earliest and most successful Chinese automotive company in terms of international expansion, having entered over 170 countries and regions with cumulative deliveries exceeding 6 million vehicles [3] - The company has maintained its position as the top Chinese automotive exporter for eight consecutive years, with overseas annual sales surpassing 1 million units for three years [5] Group 2: Sales Performance in Europe - In the first four months of 2025, SAIC Group sold 100,011 vehicles in the EU, UK, and Nordic countries, marking a year-on-year increase of 31.2%, leading all automotive companies in growth rate [5] - Despite the additional 35% tariff on Chinese-made electric vehicles, SAIC Group has sustained high sales in Europe by introducing hybrid models that are not affected by the tariffs [5] Group 3: Product and Technology Development - SAIC Group has launched its "Glocal Strategy," focusing on a combination of global and local approaches, planning to introduce 17 new overseas models in the next three years, including vehicles equipped with new HEV hybrid systems [9] - The i-Smart intelligent connected vehicle system has been activated in over 1 million units globally, showcasing SAIC's commitment to meeting local market demands with customized services [7]