以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 广告是假的，硬件是真的。 来源｜ 爱范儿（ID：ifanr） 封面来源 ｜ unsplash 每年的美国「春晚」超级碗广告时间，都是科技公司的兵家必争之地，即使只能露面个30秒，也足以成为全球网友的谈资，不用担心没热度。 但对于当下的当红炸子鸡OpenAI来说，不管做不做广告，热度也会自己找上门：前脚刚被对家Claude用广告嘲讽，后脚又传出消息，称OpenAI其实做了 一条广告，最后却紧急撤档。 一条早有预谋的假广告 Reddit上一位自称是OpenAI员工的用户发帖，称自己参与的广告没能播出，还直接「泄露」了相关视频。 视频中出现了OpenAI的首个硬件产品——一个闪亮的扁状球体装置，以及一个佩戴着开放式耳机的男子。 这条「广告」一出，立刻在各大社交媒体引发了大量转发，很快也引发了OpenAI警觉。 OpenAI总裁GregBrockman转发了相关的推文，直接评论「假新闻」；公司的发言人也表示「这完全是假的」。 不过也有一些网友并不买账，认为这个视频质感实在太好，不像AI生成。 官方下场辟谣后，这个Reddit帖子也被火速删 ...

Core Viewpoint - OpenAI is facing a wave of speculation and interest regarding its upcoming hardware products, particularly after a fake advertisement incident that generated significant attention on social media [1][2][5]. Group 1: Fake Advertisement Incident - A Reddit user claiming to be an OpenAI employee leaked a video of a supposed advertisement for OpenAI's first hardware product, which was later dismissed by OpenAI as "fake news" [2][3]. - The video featured a sleek device and a man wearing open-ear headphones, leading to widespread sharing and discussion online [2][5]. - The quality of the video raised suspicions among some users, suggesting it was too polished to be AI-generated [3]. Group 2: OpenAI's Hardware Development - OpenAI is reportedly working on its first hardware product, with plans to unveil it later this year, involving a team that includes members from Apple's hardware division [7][9]. - The company has engaged with manufacturers like Foxconn and Luxshare Precision for assembly, although it prefers to assemble the product outside of China [9][21]. - The hardware is expected to be simple and innovative, with at least two products in development: a headset and a pen [9][10]. Group 3: Product Details and Features - The headset, referred to as "DIME," is designed to be a simplified audio device that may allow voice interaction with iPhone's Siri and other functionalities [9][13]. - The pen, internally called "Gumdrop," is speculated to have capabilities for context-aware operations, including converting handwritten notes to text and interacting with ChatGPT [13][17]. - Both devices are expected to prioritize voice interaction, with OpenAI aiming to enhance its audio AI models to match the performance of its text models [19]. Group 4: Market Position and Future Plans - OpenAI's approach to hardware development appears cautious, focusing on gradual product introduction rather than aggressive competition with established players like Apple [22]. - The company is also exploring additional product categories, including smart glasses and smart speakers, indicating a broader vision for its hardware ecosystem [19][22]. - OpenAI's reputation and the buzz surrounding its products suggest that its hardware launches could significantly impact the market and consumer interest [22].