Core Viewpoint - The recent controversy surrounding Arc'teryx's marketing campaign in Tibet has raised concerns about Anta's group-wide sales, although the impact is expected to be limited compared to past incidents involving foreign brands [1][2]. Group Sales Impact - The fireworks display by Arc'teryx on September 19, 2025, led to public backlash and an investigation, resulting in share price declines of 2.2% for Anta and 5.8% for Amer Sports on September 22, 2025 [1]. - While there may be weaker sales for Anta brands in 4Q25, particularly during the Golden Week and Double-11 campaigns, the overall impact is anticipated to be manageable and significantly less severe than the 15-20% year-over-year declines experienced by Nike and Adidas in 2021 due to the Xinjiang cotton controversy [2]. Earnings and Revenue Projections - The direct impact on Anta's earnings is expected to be limited, with the backlash primarily affecting Arc'teryx, which contributed 41% of Amer Sports' revenue in 2Q25, with Greater China accounting for 33% of Amer's total revenue [2]. - Amer Sports raised its 3Q25 revenue guidance from a year-over-year growth of 20% to the high-20% range, driven by strong performance across all brands globally [2]. Sector-Wide Concerns - The more pressing issue for Anta is the overall weak consumer sentiment in the sector, as indicated by national retail sales figures from July to August 2025 [3]. - Increased marketing costs are expected post-incident, but these are considered manageable [3]. Competitive Landscape - The market in 4Q25 is projected to remain competitive, potentially affecting sales and margins for sportswear brands. However, Anta is expected to outperform competitors due to its multi-brand strategy, with brands like Fila recovering and Descente and Kolon attracting affluent customers [4]. Valuation Adjustments - Anta's FY25-26E EPS has been lowered by 1% due to anticipated sales weakening, but the impact is deemed manageable [4]. - The target price has been adjusted to HK$113.5, based on a 20x 2026E P/E, which corresponds to a 22.7x 2025E P/E. This presents a potential accumulation opportunity for investors, with expectations of future buybacks funded by Anta's cash reserves [5].

Core Viewpoint - Daiwa's report indicates that Anta Sports (02020) outperformed market expectations in the first half of the year, with revenue and net profit exceeding forecasts by 1.5% and 3.2% respectively [1] Financial Performance - Anta Sports' revenue and net profit for the first half of the year were higher than market expectations, with increases of 1.5% and 3.2% respectively [1] - The growth momentum of Descente and Kolon Sport was better than anticipated [1] Earnings Forecast - Daiwa raised its earnings per share forecast for Anta Sports for the years 2025 to 2027 by 3% to 4% [1] - The revision in earnings forecasts primarily reflects the updated profit guidance from Amer Sports [1] Investment Rating - Daiwa reiterated a "Buy" rating for Anta Sports, increasing the target price from HKD 112 to HKD 117 [1] Strategic Initiatives - The company continues to demonstrate its acquisition intentions, recently announcing a joint venture with South Korea's leading fashion platform MUSINSA to introduce the well-known retail brand into the Chinese market [1]

Core Viewpoint - Daiwa's report indicates that Anta Sports (02020) outperformed market expectations in the first half of the year, with revenue and net profit exceeding forecasts by 1.5% and 3.2% respectively, driven by strong growth in Descente and Kolon Sport [1] Financial Performance - Anta Sports' revenue and net profit for the first half of the year were 1.5% and 3.2% higher than market expectations [1] - Earnings per share forecasts for 2025 to 2027 have been raised by 3% to 4% due to revised profit guidance from Amer Sports [1] Strategic Developments - The company continues to demonstrate its acquisition ambitions, recently announcing a joint venture with South Korea's leading fashion platform MUSINSA to introduce the well-known retail brand to the Chinese market [1] - The target price for Anta Sports has been increased from HKD 112 to HKD 117, maintaining a "Buy" rating [1]

Core Viewpoint - Anta has lowered its full-year revenue guidance for the Anta brand to mid-single digits, reflecting market expectations due to weaker retail performance in July and August, although there are signs of improvement recently [1] Group 1: Revenue Guidance and Performance - Anta's management has indicated that the retail revenue performance for Anta and Fila brands in July and August is under significant pressure, with trends weaker than Q2 2025 [1] - The revenue growth forecast for the Anta brand has been revised down from high single digits to mid-single digits for the full year 2025 [1] - Despite the downward revision, management maintains a mid-single-digit revenue growth guidance for the Fila brand for 2025 and has increased the revenue growth guidance for other brands from over 30% to over 40% [1] Group 2: Channel Optimization and Store Upgrades - The company plans to optimize and upgrade its channels rather than significantly increase the number of stores, focusing on enhancing store efficiency and capturing market share [2] - Anta has successfully established 100 Champion stores, achieving a store efficiency of over 500,000 RMB, compared to around 300,000 RMB for traditional Anta stores [2] - The newly upgraded store formats are expected to double the store efficiency, contributing to long-term profit margin improvements for the Anta brand [2] Group 3: Multi-Brand Strategy and Growth Potential - Other brands, primarily Descente and Kolon, saw a 61% year-on-year revenue increase in the first half of 2025, contributing 19% to total revenue, up from 14% in the first half of 2024 [3] - The company has acquired the brand Wolf Paw and is implementing a 3-5 year brand revitalization plan, which is expected to contribute positively to profitability in the future [3] - A joint venture with the Korean fashion platform Musinsa has been established, with Anta holding a 40% stake, indicating further expansion into the fashion sector [3] Group 4: Financial Performance - In the first half of 2025, Anta's net profit attributable to shareholders increased by 14.5% to 7.03 billion RMB, aligning with market expectations [4] - Revenue for the first half of 2025 grew by 14.3%, consistent with revenue trends, while operating cash flow saw a significant increase of 28.5% [4] - The gross margin for the Anta brand decreased by 1.7 percentage points, primarily due to a higher proportion of e-commerce sales, while operating profit margin increased by 1.5 percentage points, benefiting from government subsidies [4]

Summary of Anta Sports Products Research Call Company and Industry Overview - **Company**: Anta Sports Products (2020.HK) - **Industry**: Sportswear and Outdoor Equipment Key Points and Arguments 1. **Amer Sports Performance**: Amer Sports reported a solid 2Q performance with an adjusted EPS of $0.06, exceeding consensus estimates of $0.02/$0.03. Revenue grew by 23.5% year-over-year, surpassing expectations of 17.8%/17.9% [1][3] 2. **Guidance Update**: Amer Sports raised its FY25 adjusted EPS guidance to $0.67-$0.72 from a previous range of $0.64-$0.69, indicating strong revenue growth expectations of 20%-21% year-over-year [1][3] 3. **Greater China Growth**: The Greater China market for Amer Sports showed robust growth of 42% year-over-year, maintaining momentum from the previous quarter [2][8] 4. **Positive Outlook for Anta**: The strong performance and guidance from Amer Sports are expected to positively impact Anta's investment income, with an anticipated associate income contribution of approximately RMB1,046 million, representing about 8% of Anta's net income [3][7] 5. **Market Dynamics**: The outdoor segment in China remains strong, attracting younger consumers and luxury shoppers, which is beneficial for Anta's brands like Descente and Kolon [3][8] 6. **Internal Competition**: There are discussions regarding internal competition within Anta's outdoor brand portfolio; however, the company is expected to leverage consumer insights to differentiate its brands and capture segmented demand [3][8] 7. **Tariff Management**: Amer Sports management expressed confidence in managing higher tariffs due to strong pricing power and a diverse global footprint, expecting negligible impact on their business in 2025 [9] 8. **Salomon's Growth**: Salomon's footwear revenue accelerated by 35% year-over-year, indicating positive implications for Original Equipment Manufacturers (OEMs) like Yue Yuen and Feng Tay [10] Additional Important Insights 1. **Retail Strategy**: Amer Sports plans to optimize its retail footprint by closing less productive stores and focusing on high-quality direct-to-consumer (DTC) locations [11] 2. **Sales Trends**: Anta's retail sales growth has shown fluctuations, with e-commerce growth rates between 20-25% in previous quarters, while offline sales have been more variable [12] 3. **Valuation and Risks**: Anta is rated as a Buy with a 12-month price target of HK$117, reflecting a potential upside of 20%. Key risks include weaker brand growth and discount pressures [17][18][20] This summary encapsulates the critical insights from the research call regarding Anta Sports Products and the broader sportswear market dynamics, highlighting both opportunities and risks for investors.