Core Viewpoint - JD.com has announced a voluntary public takeover offer for CECONOMY AG, the parent company of European consumer electronics retailers MediaMarkt and Saturn, at a cash price of €4.60 per share, aiming to establish a strategic investment partnership [1][2]. Group 1: Transaction Details - The transaction values CECONOMY at approximately €2.2 billion, equivalent to over 18 billion RMB [2]. - If successful, this acquisition will set a new record for Chinese e-commerce companies expanding into Europe [2]. - JD.com has signed an investment agreement with CECONOMY regarding the takeover offer and future cooperation [2]. Group 2: Shareholder Agreements - Convergenta Invest GmbH, CECONOMY's largest shareholder, has committed to accept the takeover offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2]. - Additional agreements have been made with other shareholders, who have irrevocably committed to accept the offer for a total of 31.7% of CECONOMY's shares [2]. Group 3: CECONOMY's Business Overview - CECONOMY, established in 2017 and headquartered in Germany, operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [6]. - The company has built a retail ecosystem through its after-sales service brand Deutsche Technikberatung [6]. Group 4: Financial Performance - In Q1 2025, CECONOMY's sales decreased by 1.6% to €5.2 billion, with adjusted EBIT at only €10 million; however, online sales grew by 7.4% to nearly €1.3 billion, representing a quarter of total sales [8]. - The acquisition is expected to provide JD.com with an established European offline network and supply chain resources, addressing long-standing challenges in overseas operations [8]. Group 5: Future Expectations - CECONOMY's CEO, Kai-Ulrich Deissner, anticipates the transaction will be completed in the first half of 2026, emphasizing the partnership as a timely and strategic move [8].