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京东180亿控股欧洲零售龙头Ceconomy:再造“欧洲本土化电商巨头”
3 6 Ke· 2025-12-05 00:38
近日,京东集团(证券代码:9618.HK)宣布,在额外要约接受期结束后,其已通过全资子公司JINGDONG Holding Germany GmbH成功获得德国零售集 团Ceconomy约59.8%的股本和表决权。 若计入创始家族股东Convergenta保留的股份,京东的合并持股将达85.2%,基本实现对这家欧洲消费电子零售巨头的绝对控股。本次交易对Ceconomy整 体估值约22亿欧元(按当时汇率折合逾180亿元人民币),创下国内电商企业在欧洲单笔收购规模的新高。 目前,德国联邦卡特尔局已在今年9月批准该交易,认为不会引发竞争担忧。同时,本次交易仍需通过德国《对外经济法》及欧盟外国补贴审查等常规监 管程序,预计整体交割将于2026年上半年完成。 这笔交易在结构设计上充分考量了欧洲家族企业的特殊性,巧妙地将创始家族股东Convergenta转化为战略伙伴。交易前Convergenta持有Ceconomy约 29.2%股份,是最大单一股东。 根据双方协议,Convergenta接受部分要约后持股降至25.4%,并将在收购完成后继续作为长期合作伙伴保留董事会席位。 这一安排可谓"一举三得"。首先,在要约阶段帮助 ...
刘强东出手
Sou Hu Cai Jing· 2025-07-31 16:08
Core Viewpoint - JD.com has announced a voluntary public takeover offer for CECONOMY AG, the parent company of European consumer electronics retailers MediaMarkt and Saturn, at a cash price of €4.60 per share, aiming to establish a strategic investment partnership [1][2]. Group 1: Transaction Details - The transaction values CECONOMY at approximately €2.2 billion, equivalent to over 18 billion RMB [2]. - If successful, this acquisition will set a new record for Chinese e-commerce companies expanding into Europe [2]. - JD.com has signed an investment agreement with CECONOMY regarding the takeover offer and future cooperation [2]. Group 2: Shareholder Agreements - Convergenta Invest GmbH, CECONOMY's largest shareholder, has committed to accept the takeover offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2]. - Additional agreements have been made with other shareholders, who have irrevocably committed to accept the offer for a total of 31.7% of CECONOMY's shares [2]. Group 3: CECONOMY's Business Overview - CECONOMY, established in 2017 and headquartered in Germany, operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [6]. - The company has built a retail ecosystem through its after-sales service brand Deutsche Technikberatung [6]. Group 4: Financial Performance - In Q1 2025, CECONOMY's sales decreased by 1.6% to €5.2 billion, with adjusted EBIT at only €10 million; however, online sales grew by 7.4% to nearly €1.3 billion, representing a quarter of total sales [8]. - The acquisition is expected to provide JD.com with an established European offline network and supply chain resources, addressing long-standing challenges in overseas operations [8]. Group 5: Future Expectations - CECONOMY's CEO, Kai-Ulrich Deissner, anticipates the transaction will be completed in the first half of 2026, emphasizing the partnership as a timely and strategic move [8].