新浪财经欧洲站站长 郝倩 发自法国巴黎 这又是一个中企出海欧洲的经典案例，再次证明在开拓新市场的过程中，难的并不只是看得见的条条框 框，还有欧洲资本背后的盘根错节。中企出海如何打破隐形的文化障碍，建立信任——这将是一个长期 的话题。 （图片说明：京东收购 德国Ceconomy，后者旗下拥有MediaMarkt和Saturn等知名连锁电器零售网络和线上平台） 京东7月份正式宣布有意收购德国最大电子零售商Ceconomy，收购金额约22亿欧元（约合185亿元人民 币）。这是近些年中国企业在欧洲最大规模并购案之一，欧洲零售业中最大的中国投资之一。9月份， 德国联邦卡特尔局（Bundeskartellamt，也称联邦反垄断局）已批准京东收购Ceconomy的控股权，通往 交易的大道已经基本铺平。 中国电商巨头收购了一家德国公司，但因为Ceconomy是法国文化电器零售巨头Fnac Darty的第二大股 东，这次收购又和法国发生了极大的关联。 于是毫无悬念的，牵扯出法国人对这次收购背后的经济利益和文化冲击所产生的诸多担忧。 9月份以来，京东要间接成为FNAC Darty第二大股东这件事受到法国社会的广泛关注。就在上周， ...

-投资动态- 小编评： 对于宝兰黄金而言，此次资金将用于品牌价值深耕、全域渠道布局、供应链韧性升级及核心人才赋能，进一步巩固其在高端黄金珠宝领域的优势。 -收购动态- 宝兰黄金完成超1亿元A轮融资 近日，杭州宝兰黄金文化发展有限公司宣布完成超 1 亿元人民币 A 轮融资，本轮由挑战者创投领投，全球奢侈品巨头开云集团（Kering SA）及雷军旗下 顺为资本跟投。 宝兰黄金成立于1988年，品牌以"花丝镶嵌""画珐琅"等非遗古法工艺为核心竞争力，目前品牌拥有9大产品系列，定价凸显高端定位，部分核心产品每克 单价超2,000 元。（fashion有料） 近日，中国电商巨头京东宣布，已通过自愿公开现金收购及股东协议，获得德国零售控股公司Ceconomy 85.2%的股权，交易总估值约22亿欧元（约合181 亿元人民币）。Ceconomy是欧洲消费电子零售龙头，旗下拥有 MediaMarkt、Saturn两大核心品牌，业务覆盖11个欧洲国家，运营超1,000家线下门店。 收购Ceconomy后，京东可直接获取其成熟的线下门店网络、本地化供应链体系，计划将Ceconomy门店改造为即时零售前置仓，结合自身"小时达"物流 ...

近日，京东集团（证券代码：9618.HK）宣布，在额外要约接受期结束后，其已通过全资子公司JINGDONG Holding Germany GmbH成功获得德国零售集 团Ceconomy约59.8%的股本和表决权。 若计入创始家族股东Convergenta保留的股份，京东的合并持股将达85.2%，基本实现对这家欧洲消费电子零售巨头的绝对控股。本次交易对Ceconomy整 体估值约22亿欧元（按当时汇率折合逾180亿元人民币），创下国内电商企业在欧洲单笔收购规模的新高。 目前，德国联邦卡特尔局已在今年9月批准该交易，认为不会引发竞争担忧。同时，本次交易仍需通过德国《对外经济法》及欧盟外国补贴审查等常规监 管程序，预计整体交割将于2026年上半年完成。 这笔交易在结构设计上充分考量了欧洲家族企业的特殊性，巧妙地将创始家族股东Convergenta转化为战略伙伴。交易前Convergenta持有Ceconomy约 29.2%股份，是最大单一股东。 根据双方协议，Convergenta接受部分要约后持股降至25.4%，并将在收购完成后继续作为长期合作伙伴保留董事会席位。 这一安排可谓"一举三得"。首先，在要约阶段帮助 ...

Group 1 - JD.com has acquired approximately 59.8% of the shares and voting rights of German retail group CECONOMY, with a total holding of 85.2% when including future partner Convergenta's shares [2] - The acquisition is valued at around €2.2 billion (over 18 billion RMB) at a cash price of €4.6 per share, marking a record for Chinese e-commerce companies entering the European market [2] - The German Federal Cartel Office has approved the acquisition, stating it does not raise any competition concerns [2] Group 2 - CECONOMY, established in 2017, operates over 1,000 stores across 11 countries under the MediaMarkt and Saturn brands, focusing on a multi-channel retail model [3] - The acquisition allows JD.com to leverage CECONOMY's established offline store network, brand recognition, and supply chain system to enhance its localization efforts in Europe [3] - JD.com's new business revenue reached 15.592 billion RMB, with a year-on-year growth of 213.7%, although specific figures for overseas business were not disclosed [3] Group 3 - JD.com's founder has emphasized international business as a key growth direction, aiming to establish local e-commerce operations rather than cross-border models [4] - JD.com has initiated operations in several European countries and has expanded its global logistics network with over 130 overseas warehouses [4] - The company faces significant challenges in the European market, including high rental costs for physical stores and the need for digital transformation, which CECONOMY has struggled with [4]

Group 1 - JD Group announced a voluntary public takeover offer for CECONOMY's shares at a price of €4.60 per share, valuing the transaction at €2.2 billion, which exceeds 18 billion RMB [1][4] - The acquisition aims to enhance CECONOMY's digital transformation, leveraging JD's expertise in digital technology, omnichannel retail experience, and logistics [4] - CECONOMY operates over 1,000 physical stores across 11 European countries and has struggled with sales growth, with a compound annual growth rate of only 0.8% from 2022 to 2024 [4] Group 2 - JD's internationalization efforts have intensified, with the launch of the Ochama omnichannel retail brand in Europe and the reintroduction of the Joybuy online retail brand [5] - The company has initiated a "100 billion, 1,000 products new growth plan" to introduce 1,000 overseas brands over the next three years, aiming for a cumulative sales growth of 10 billion RMB [5] - JD completed the acquisition of Hong Kong-based supermarket chain Jia Bao Foods, establishing a new business unit focused on innovative retail [5]

Group 1 - JD Group announced a voluntary public takeover offer for CECONOMY's shareholders at a cash price of €4.60 per share [1] - The valuation of the transaction is approximately €2.2 billion, equivalent to over 18 billion RMB [1] - The acceptance period for the takeover offer is from September 1, 2025, to November 10, 2025, with the possibility of extension under certain conditions [1] Group 2 - CECONOMY is a leader in the European consumer electronics retail industry, operating the MediaMarkt and Saturn brands [2] - CECONOMY combines e-commerce with over 1,000 retail stores across 11 countries [2] - As part of its strategic planning, CECONOMY will maintain independent operations in Europe without plans to adjust personnel or office locations [2]

Core Viewpoint - JD.com announced a plan to acquire European consumer electronics leader Ceconomy for €2.2 billion (approximately ¥18.5 billion), which would set a record for Chinese e-commerce investments in Europe. This acquisition could provide JD.com with a network of around 1,000 physical stores across multiple European countries, enhancing its competitive edge in establishing a "brick-and-mortar + supply chain" model and potentially reshaping the European market [1]. Group 1: International Expansion Strategy - The acquisition is part of JD.com's broader strategy to enhance its international business, which has seen various initiatives in recent years, including the relaunch of Joybuy in the UK and the establishment of logistics services in Saudi Arabia [2]. - JD.com aims to shift from traditional cross-border e-commerce to a localized, asset-heavy model, as emphasized by founder Liu Qiangdong [2][3]. - The company has faced challenges in its international business over the past eleven years, including strategic missteps and leadership changes, which have hindered its ability to capitalize on early international e-commerce opportunities [3][4]. Group 2: Competitive Landscape - JD.com has lagged behind competitors like Amazon and emerging players such as SHEIN and TikTok Shop, which have rapidly gained market share in the cross-border e-commerce space [3][11]. - The competitive landscape has intensified, with new entrants like TEMU quickly establishing themselves in key markets, further complicating JD.com's international ambitions [11][12]. Group 3: Logistics and Infrastructure - JD.com recognizes the importance of logistics in its international strategy, aiming to improve delivery times and customer experience, which have been a weakness compared to competitors [14]. - The company plans to expand its global logistics network, targeting over 120 overseas warehouses by March 2025, with a goal of achieving 2-3 day delivery times [14]. - The acquisition of Ceconomy is seen as a strategic move to leverage its store network for local fulfillment, potentially enhancing delivery efficiency [14][15]. Group 4: Brand and Market Positioning - JD.com faces challenges in building brand recognition in international markets, where it has historically struggled to establish a strong presence [15][16]. - The company is focusing on differentiating itself by partnering with 1,000 Chinese brands to offer unique products not available on platforms like Amazon [17][18]. - Effective marketing and brand positioning will be crucial for JD.com to compete against established players and new entrants in the crowded e-commerce landscape [16][18]. Group 5: Future Outlook and Challenges - The success of JD.com's acquisition of Ceconomy and its broader international strategy remains uncertain, with potential challenges in post-merger integration and local management [19]. - The company must navigate a complex regulatory environment and increasing competition while balancing its domestic operations with international expansion efforts [19].

Core Viewpoint - JD.com is intensifying its international expansion strategy, particularly through the acquisition of Ceconomy, aiming to enhance its presence in the European market and leverage local resources for growth [1][2][3]. Group 1: Acquisition Details - JD.com plans to acquire Ceconomy for approximately €2.2 billion, offering €4.60 per share, with the transaction expected to complete by mid-2026 [3][4]. - Ceconomy, a leading consumer electronics retail group in Europe, operates over 1,000 stores across 12 countries and has a significant online presence [3][5]. - The acquisition is supported by Ceconomy's largest shareholder, Convergenta, indicating confidence in JD.com's ability to drive Ceconomy's next growth phase [5]. Group 2: Strategic Importance - JD.com aims to utilize Ceconomy's extensive offline network to establish closer customer relationships and enhance its supply chain efficiency in Europe [6][7]. - The acquisition aligns with JD.com's strategy to introduce 1,000 Chinese brands internationally and bring 1,000 overseas brands to China, targeting a cumulative sales growth of ¥10 billion [1][2]. Group 3: Market Challenges - JD.com faces significant challenges in the European market, including high labor costs, strict labor regulations, and the need for local partnerships to succeed [7][8]. - The company must effectively manage local teams and integrate its supply chain with European market demands while ensuring compliance with local regulations [8][9]. - The success of the acquisition will depend on JD.com's ability to transform Ceconomy into a flagship for its international business [9].

Group 1 - JD.com announced the acquisition of CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion, equivalent to over ¥18 billion [5][6] - This acquisition marks a significant step in JD.com's international expansion, aiming to set a new record for Chinese e-commerce entering the European market [6][10] - CECONOMY operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [9][10] Group 2 - The acquisition is part of JD.com's strategy to enhance its local presence in Europe, providing a robust offline channel network and addressing cross-border logistics challenges [17][18] - JD.com plans to retain CECONOMY's existing management team and maintain its independent operations while accelerating its transformation into a leading omnichannel consumer electronics platform [10][17] - The deal reflects a broader trend in the consumer sector, where companies are increasingly pursuing mergers and acquisitions to strengthen their market positions amid rising competition [21][25] Group 3 - The consumer merger and acquisition landscape has been active, with notable deals such as the interest in Starbucks China and KKR's acquisition of a beverage company [22][23] - There is a growing trend of acquiring the Chinese operations of multinational companies, as seen with General Mills considering the sale of its Haagen-Dazs stores in China [24][25] - The current economic climate has made consumer assets more attractive, with many funds seeking acquisition opportunities due to lower asset prices [26]

Core Viewpoint - JD.com is expanding its international presence by acquiring CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion (over ¥18 billion), marking a significant step in its European strategy [5][6][11]. Group 1: Acquisition Details - The acquisition of CECONOMY is aimed at enhancing JD.com's growth in Europe, allowing it to leverage CECONOMY's extensive offline retail network of over 1,000 stores [11][16]. - CECONOMY, formed in 2017, operates under the brands MediaMarkt and Saturn, holding over 30% market share in Germany [10][11]. - The deal is expected to facilitate JD.com's transition into a leading omnichannel consumer electronics platform in Europe while maintaining CECONOMY's independent operations [11][16]. Group 2: Market Context - JD.com has been actively pursuing various investments and acquisitions in 2023, indicating a competitive landscape in the Chinese retail sector [7][18]. - The rise of e-commerce giants like Amazon has posed challenges for CECONOMY, leading to a decline in its sales, although online sales have seen a 7.4% increase [11]. - JD.com aims to differentiate itself in the global e-commerce market by focusing on a strategy of "self-built + acquisition + cooperation" to establish a robust presence [17][20]. Group 3: Broader Industry Trends - The consumer merger and acquisition landscape is vibrant, with notable deals such as the interest in Starbucks China and KKR's acquisition of a beverage company [23][24]. - There is a growing trend of private equity firms targeting the Chinese operations of multinational companies, reflecting a shift in investment strategies [26][27]. - The consumer sector is viewed as resilient and attractive for capital investment, especially during economic fluctuations, leading to increased M&A activity [27][28].