导读：2025年，京东集团创始人刘强东以一系列高强度、高聚焦的实战动作为核心，强势推动公司战略回归 供应链本质与组织效率提升。这一系列动作清晰展现了刘强东在2025年主导京东回归商业本质、强化核心能 力的坚定决心。 以下是网经社梳理的2025年京东集团创始人刘强东主要大动作。 部署外贸企业转内销扶持计划，拟投2000亿专项资金 2025年4月，刘强东牵头推出外贸企业转内销专项扶持计划，宣布将投入2000亿元专项资金，从供应链对接、 流量扶持、运营培训等多方面助力外贸企业开拓国内市场。 动作一： 正式推动京东进军外卖市场，同步启动百亿补贴计划 2月11日，京东外卖正式启动"品质堂食餐饮商家"招募，4月10日，京东外卖宣布将于4月11日早8点上线"百亿 补贴"活动，计划一年内投入超百亿元，通过"全民补贴+爆品直降"吸引用户。 其深远意义不仅在于挑战既有格局，更在于推动行业向更规范、高效、多元的方向演进。短期看，商家、骑 手与消费者将直接受益于竞争红利；长期看，这场变革或将重新定义本地生活服务的价值边界，成为科技与 商业融合的经典样本。正如刘强东所言，"以攻为守"的背后，是京东对用户时间、生态协同与未来科技制高 点 ...

Core Viewpoint - The acquisition of Ceconomy by JD.com represents a significant move for Chinese companies expanding into Europe, highlighting the complexities of cultural barriers and trust-building in new markets [1] Group 1: Acquisition Details - JD.com announced its intention to acquire Ceconomy, Germany's largest electronics retailer, for approximately €2.2 billion (about 18.5 billion RMB), marking one of the largest acquisitions by a Chinese company in Europe [1] - The German Federal Cartel Office approved JD.com's acquisition of a controlling stake in Ceconomy, paving the way for the transaction [1] - JD.com plans to complete the acquisition in two phases, with the first phase ending on November 10, where shareholders can sell their shares at a price 43% higher than the market valuation [11][13] Group 2: Cultural and Economic Concerns - French officials, including the Minister of Economy and Finance, expressed concerns about the cultural implications of the acquisition, emphasizing the need for JD.com to respect the cultural significance of Fnac, a major shareholder in Ceconomy [2][4] - The acquisition raises fears among the French public regarding the potential threat to France's "cultural sovereignty," as Fnac is a trusted local brand deeply embedded in French culture [7] - JD.com has committed to not interfering with the governance of Ceconomy and to maintaining existing management structures, aiming to alleviate public concerns [2][13] Group 3: Market Context and Strategy - Ceconomy operates nearly 1,000 retail stores across Europe, including well-known brands MediaMarkt and Saturn, making it a significant player in the European retail market [10] - JD.com's strategy focuses on becoming a local e-commerce player in Europe rather than pursuing cross-border e-commerce, which is seen as unsustainable in the long term [4][15] - The acquisition is viewed as a strategic move for JD.com to integrate into the European retail ecosystem and leverage local consumer insights [17] Group 4: Future Prospects - JD.com is also launching its online platform Joybuy in France, offering a wide range of products and promising same-day delivery, which is a significant commitment in the European market [16] - The company has been expanding its logistics capabilities in France, including securing large warehouse spaces to support its operations [16] - Experts believe that the acquisition could benefit both JD.com and European e-commerce by combining advanced technology and local market knowledge [17]

Core Viewpoint - JD Group has successfully acquired approximately 59.8% of Ceconomy's equity and voting rights, aiming for absolute control over the European consumer electronics retail giant, with a total valuation of around €2.2 billion (over 18 billion RMB) for the transaction, marking a record high for a single acquisition by a domestic e-commerce company in Europe [1][3]. Group 1: Acquisition Details - JD Group's subsidiary, JINGDONG Holding Germany GmbH, completed the acquisition after the additional offer acceptance period [1]. - The acquisition is subject to regulatory approvals, including the German Foreign Trade Act and EU foreign subsidy reviews, with an expected completion in the first half of 2026 [3]. - JD Group's initial voluntary public offer was made at €4.6 per share, and the company is considering delisting Ceconomy to reduce compliance costs and enhance business integration flexibility [3]. Group 2: Ceconomy Overview - Ceconomy, established in 2017 from the split of Metro Group's consumer electronics business, operates well-known brands MediaMarkt and Saturn, holding over 30% market share in Germany and covering 12 countries with more than 1,000 stores and approximately 50,000 employees [4]. - For the first half of the 2024/25 fiscal year, Ceconomy reported sales of €12.82 billion, a 4% year-on-year increase, with an adjusted EBIT of €290 million, demonstrating strong profitability [6]. Group 3: Strategic Partnership with Founding Family - The transaction strategically transforms the founding family shareholder, Convergenta, into a long-term partner, reducing their stake from 29.2% to 25.4% while retaining board seats [7]. - This arrangement secures support from over half of the shareholders during the offer phase, mitigates EU foreign investment scrutiny, and ensures the family's continued influence in major decisions [7]. Group 4: Evolution of JD's International Strategy - The acquisition of Ceconomy marks a pivotal shift in JD's international strategy from "light asset trial" to "heavy asset deepening" [8]. - JD's founder emphasized a local e-commerce approach, moving away from traditional cross-border models to establish local teams, procurement, and sales [8]. - Previous attempts in Southeast Asia faced challenges, leading JD to focus on logistics infrastructure and local retail models in Europe, with the integration of Ceconomy's assets facilitating the creation of a localized version of JD in Europe [9].

Core Insights - JD.com is focusing on supply chain optimization as the core of all its business operations, including new ventures into food delivery and travel services [1][12][21] - The company aims to differentiate its food delivery service by leveraging its supply chain, with a new business model expected to address food safety issues [1][35] - JD.com has a long-term strategy of launching new business models every three years, with a history of successful expansions into logistics, finance, and healthcare [4][21] Business Expansion and Strategy - JD.com is set to officially announce its travel business, which is also centered around supply chain efficiency [3][38] - The company has introduced a "BIGBOSS plan" to streamline its organizational structure, reducing management layers to five [5][39] - JD.com has established over 1,600 logistics centers and aims to optimize inventory turnover days to between 20-25 days [23][31] Financial Performance and Projections - JD.com projects a net revenue of 1.1588 trillion yuan (approximately 164 billion USD) for 2024, with a net profit exceeding 40 billion yuan (approximately 5.6 billion USD) [4][27] - The company has committed to significant employee benefits, including full social insurance payments for its delivery personnel, with an average pre-tax salary exceeding 13,000 yuan (approximately 1,800 USD) [22][27] Innovation and Future Projects - JD.com is pursuing six innovative projects, including the application for global stablecoin licenses to reduce cross-border payment costs by 90% [6][36] - The company emphasizes continuous innovation while focusing on existing supply chain-related business models rather than diversifying into entirely new areas [7][36] Social Responsibility and Corporate Culture - JD.com has a strong commitment to social responsibility, having paid over 100 billion yuan (approximately 14 billion USD) in social insurance over 18 years [11][27] - The company promotes a flat organizational structure to empower frontline employees and ensure cultural and strategic continuity [9][40] Competitive Landscape - JD.com acknowledges competition in the food delivery sector, particularly with Meituan, but emphasizes its unique supply chain approach [10][35] - The company aims to enhance the quality and safety of food delivery services, setting it apart from competitors [1][35]

Group 1 - The core logic behind JD's decision to enter the food delivery market is fundamentally about supply chain management, emphasizing the company's strategic focus on experience, cost, and efficiency [2] - JD's future strategy will prioritize international business, adopting a local e-commerce model rather than a cross-border e-commerce approach, with local employees, procurement, and delivery [2] - JD aims to create a business model distinct from Meituan's, focusing on profitability through the supply chain rather than front-end food sales, with an emphasis on providing high-quality and safe food products to consumers [2] Group 2 - The recent price adjustment for domestic gasoline and diesel reflects a rise of 260 yuan and 255 yuan per ton respectively, translating to an increase of 0.20 yuan per liter for 92 gasoline and 0.22 yuan per liter for 0 diesel [13] - This adjustment marks the twelfth price change for domestic refined oil this year, with a pattern of five increases, five decreases, and two stasis periods [13] Group 3 - Baoneng Auto has issued a statement confirming that the company is operating normally despite recent media reports suggesting otherwise, and new vehicle releases are forthcoming [16] - The company clarified that while some senior management personnel have left, it does not affect the normal operations and business activities of the company [17]

Core Insights - JD Group's international business strategy focuses on local e-commerce and building local teams, with over 2000 employees dedicated to local procurement and delivery, emphasizing the sale of branded goods [1] - The company does not pursue a cross-border e-commerce model, believing it to be unsustainable in the long term and detrimental to the country's image due to the focus on cheap goods [1] - JD has been developing its infrastructure in Europe for three years, acknowledging that its business model requires significant groundwork before profitability can be achieved [1] - The company's international strategy differs from Amazon's by initially signing agreements with 1000 Chinese brands, aiming for their success as a measure of JD's own success [1] - It may take an additional five years to fully bring these 1000 Chinese brands to international markets, requiring compliance and local certification efforts [1] Industry Insights - The quality of Chinese brands is reportedly surpassing that of Western brands, with significant innovation in small home appliances, where 98% of global innovation is claimed to originate from China [2]