Core Insights - The company reported a revenue of 907 million yuan for the first half of 2025, representing a year-on-year growth of 1.19%, while the net profit attributable to shareholders decreased by 70.05% to 41 million yuan [1] - The company’s non-recurring net profit attributable to shareholders fell by 82.40% to 27 million yuan [1] Revenue Breakdown - The storage series chips generated a revenue of 673 million yuan, contributing significantly to the overall revenue [1] - The company is expanding its market presence in emerging demand areas such as action cameras and smartwatches, while also capitalizing on the transition to 1.2V low-voltage products [1] Product Development - The microcontroller product line is being enhanced with the introduction of ultra-low power M0+MCU products, which support a main frequency of 48MHz and have a low power consumption of 0.7μA in deep sleep mode [1] - The company’s Driver product line has gained market share in the open-loop and dual-function markets, benefiting from the synergy with the EEPROM product line [1] Investment Outlook - The projected net profit attributable to shareholders for 2025-2027 is estimated at 230 million, 350 million, and 430 million yuan, respectively, with corresponding EPS of 1.55, 2.37, and 2.91 yuan [1] - The price-to-earnings ratio (PE) based on the closing price on August 22, 2025, is expected to be 51.2, 33.4, and 27.5 for the respective years [1]