Core Viewpoint - The article discusses the explosive growth of ETFs in China, highlighting the launch of the "ETF Hub" by GF Securities, which aims to leverage AI technology to enhance investor education and simplify ETF investment processes [1][3][16]. Group 1: ETF Market Growth - The ETF market in China has shown exponential growth, with the market size surpassing 4 trillion yuan by April 2025 and over a thousand products available [3]. - The competition among brokerages has shifted from price wars to a focus on intelligent and digital service capabilities [3][16]. Group 2: AI Integration in ETF Services - GF Securities has introduced the "ETF Hub" within its Easy Investment App, providing personalized ETF investment education, intelligent screening tools, and professional analysis [3][5]. - The platform features four core modules: market observation, opportunity identification, strategy following, and community engagement [3][7]. Group 3: Overcoming Investment Barriers - The "ETF Hub" aims to simplify complex financial services using AI, helping ordinary investors overcome traditional barriers to professional investment services [5][10]. - The platform includes an intelligent market interpretation system that monitors product fluctuations and generates timely analyses to meet investor information needs [7][12]. Group 4: Automation and Efficiency - The platform has restructured traditional brokerage operations through automation, providing personalized support throughout the investment process [10][12]. - AI technology enhances service coverage and response speed, significantly reducing operational costs while improving efficiency [10][12]. Group 5: Future Outlook - GF Securities is committed to advancing AI-native applications, transforming its Easy Investment App into a fully intelligent platform with comprehensive features [15][16]. - The "ETF Hub" is positioned as a benchmark product for AI empowerment, offering efficient and intelligent ETF investment solutions while serving as a replicable model for digital transformation in the securities industry [16].

新"国九条"为资本市场注入新动能，推动指数化投资上升为国家战略。 近日，广发证券积极响应，率先在广发易淘金App中推出"ETF大本营"频道，以AI和大模型技术为核心，打造 集投教、选品、配置于一体的智能平台，旨在直击投资者痛点，重构服务价值链，为证券业智能化转型树立标 杆。 ETF市场：普惠金融基础设施的崛起与券商转型的"分水岭" 数据显示，我国ETF市场发展迅猛，从2004年起步到2020年突破万亿用时16年，第二个万亿仅3年，2025年4月 规模首次超4万亿，产品超千只。中央汇金2024年末ETF持仓规模达到1.05万亿，同比激增787%。 业内人士认为，随着费率优化和AI投资工具普及，ETF正转型为普惠金融的重要基础设施。在这场争夺ETF市 场的关键战役中，券商的转型已刻不容缓。行业竞争的焦点正从传统的价格战，转向智能化、数字化服务能力 的全面比拼。构建ETF专属服务体系，成为券商提升客户黏性和差异化优势的关键，也是实现从"交易通道 商"向"财富管理平台"跃迁的核心抓手。 广发证券相关负责人表示："AI技术的深度应用正在重塑ETF服务生态。我们通过大模型构建的智能中枢，不 仅能实现7×24小时个性化服务 ...

"ETF大本营"依托AI大模型，首创了一套ETF自动化智能陪伴策略体系。该体系能基于客户画像与ETF 动态事件标签，对用户从"放入自选"到"持仓、清仓"的每一个关键环节，提供全自动化的"千人千面"陪 伴服务。此外，AI技术的深度应用还帮助平台构建了"认知—种草—体验"的智能化运营闭环。这 种"AI+人工"的协同服务模式，一方面将投资顾问从大量重复性、基础性的服务工作中解放出来，使其 能够专注于更复杂的专业解读和价值创造；另一方面，AI技术大幅提升了服务的覆盖面和响应速度， 使大规模的精细化服务成为可能。 在技术分析方面，"ETF大本营"推出的"一键智选工具包"，集成了K线择时、神奇九转等智能分析工 具，将广发证券金融工程团队的量化策略和增强策略转化为普通投资者也能轻松使用的实用功能，显著 提升了从"市场观察"到"实际交易"的转化效率。此外，"ETF大本营"实现了从机会发现到最终交易的全 流程无缝衔接。在"跟策略"频道中，投资者可以获取基于广发证券"天玑智融"AI大模型服务开发的网格 交易、行业轮动等专业策略，并跟随这些策略完成交易操作，形成完整的投资闭环。 （编辑 郭之宸） 本报讯 （记者昌校宇）近日，广发证 ...