Core Viewpoint - The new generation of the Palisade SUV, designed for family users, has officially started pre-sales at the Chengdu Auto Show, showcasing Hyundai's product strength across various fields [1][2]. Product Features - The new Palisade is characterized by three main upgrades: "larger, stronger, and more luxurious" [3][7]. - The new model is 65mm longer, 5mm wider, and has a wheelbase of 1195mm compared to the previous version [4]. - It features a 2.5T turbocharged engine combined with hybrid technology, achieving a maximum torque of 460Nm and a 30% performance improvement over the previous generation [4]. - Interior upgrades include zero-gravity seats in the front, comprehensive functionality in the second row, and heated third-row seats with electric adjustments [4]. Market Strategy - The first-generation Palisade has sold over 1 million units globally, but the company has not set specific sales targets for the new model in China, aiming instead to attract a younger family demographic [5][11]. - The pre-sale price starts at 293,800 RMB, positioning it in a competitive segment against both new entrants and established domestic brands [5][10]. - The company acknowledges the intense competition in the mid-to-large family SUV market, with a focus on reshaping consumer perception of the Hyundai brand rather than immediate profitability [5][10]. Consumer Insights - The target demographic for the new Palisade includes younger families, particularly parents aged 30-40 with one or two children, moving away from the previous focus on consumers aged 40-50 [5][11]. - The Chinese automotive market is approximately 20 million units annually, with a growing segment for traditional fuel vehicles alongside electric options [6]. After-Sales Service - Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that 95% of commonly used parts are readily available, with most repairs completed within three days [12]. - The after-sales network covers 110 cities, providing competitive maintenance and repair costs compared to other imported brands [12].

Group 1 - Modern Automotive showcased several key models at the 2025 Chengdu Auto Show, including the new generation of the Palisade and the Elantra N TCR Edition from the N brand [1] - The new generation Palisade is expected to enhance the options available for Chinese consumers in the mid-to-large SUV segment and stimulate competition in the high-end hybrid SUV market in China [1] Group 2 - The new generation Palisade features comprehensive upgrades in convenience, luxury, and premium feel, with three models available: the luxury version priced at 293,800 yuan, the prestigious version at 323,800 yuan, and the Calligraphy version at 363,800 yuan [2] - It is equipped with a new generation hybrid system that utilizes a P1+P2 dual motor architecture combined with a 2.5T turbocharged engine, delivering a total system power of 334 horsepower and a maximum torque of 460 Nm [2] - The new generation Palisade can achieve a range of over 1,000 kilometers when fully fueled and charged [2]