Core Viewpoint - Hyundai Motor showcased several key models at the 2025 Chengdu Auto Show, including the new generation Palisade and the Elantra N TCR Edition, highlighting its commitment to luxury and innovation in the SUV segment [1][7]. Group 1: New Generation Palisade - The new generation Palisade is available for pre-sale starting at 293,800 yuan, with three variants: Luxury at 293,800 yuan, Prestige at 323,800 yuan, and Calligraphy at 363,800 yuan [1]. - The vehicle features a "zero-gravity seat" with ErgoMotion massage function, and the second-row seats offer reclining, massage, electric adjustment, independent sunshades, ventilation, and heating [5]. - The third-row seats are designed for comfort with increased window area for better lighting, heated seats, high-power charging ports, and electric adjustments, enhancing passenger experience [5]. - The new hybrid system combines a 2.5T turbocharged engine with a P1+P2 dual-motor architecture, delivering a total power of 334 horsepower and a maximum torque of 460 Nm, achieving a range of over 1000 kilometers on a full tank and battery [5]. Group 2: Elantra N TCR Edition - Hyundai's N brand introduced the limited edition Elantra N TCR Edition, with only 200 units available globally, based on the popular Elantra N model [7]. - This model inherits the championship DNA from the Elantra N TCR race car and will have its price announced in September [7]. - The introduction of these two new models expands Hyundai's product lineup in the domestic market, enhancing its market presence [7].

Core Insights - The second-generation Palisade has officially started pre-sales at the 28th Chengdu International Auto Show, with three versions available, priced at 293,800 RMB for the luxury version, 323,800 RMB for the premium version, and 363,800 RMB for the Calligraphy version [2] - Hyundai aims to improve its brand image in China by introducing high-end imported and performance models, with the Palisade being a key part of this strategy, having sold over 1 million units globally since its launch in March 2019 [2][4] - Despite the global success, the Palisade has seen limited visibility in China since its launch in 2023, indicating a need for increased sales in the Chinese market [2] Market Performance - From January to July, the domestic SUV market recorded retail sales of 6.294 million units, a year-on-year increase of 13.1%, with the mid-to-large SUV segment achieving sales of 716,000 units, up 8.6% [3] - The overall automotive market in China is approximately 20 million units annually, with around 10 million units being traditional fuel vehicles [3] Product Changes - The second-generation Palisade features significant changes, including a shift from a 3.5L naturally aspirated engine to a P1+P2 dual-motor architecture paired with a 2.5T engine and lithium-ion battery, achieving a combined power of 334 horsepower and a maximum torque of 460 Nm, with a range exceeding 1,000 kilometers [4] - The new model emphasizes luxury from the entry level, adding safety features like knee airbags and front middle airbags, as well as comfort features such as heated and ventilated front seats, heated second-row seats, and electric adjustments for the third-row seats [4] Pricing Strategy - The second-generation Palisade has a starting price that is 7,000 RMB lower than the previous model in China, despite comprehensive upgrades in configuration [4] - In contrast, the price of the new model has increased by approximately 60,000 to 70,000 RMB in the Korean market and is priced between 30,000 to 40,000 USD in the U.S. market [4] Target Audience - Hyundai is shifting its target demographic for the Palisade, aiming to attract younger families aged 30-40, who value luxury and smart technology, in addition to the traditional customer base aged 40-50 [5] - The company has introduced a "3+3安心服务" service plan to address concerns regarding high costs and long repair times for imported vehicles, which includes a 5-year/100,000 km warranty and free maintenance for three times [5] Brand Image Enhancement - Hyundai is not only focusing on high-end models but also on performance vehicles to enhance its brand image, with the Elantra N series gaining a strong reputation in China [6] - The Elantra N TCR Edition, a limited edition model, was showcased at the Chengdu Auto Show, highlighting Hyundai's commitment to performance and driving enjoyment [6]

现代汽车（中国）造型设计室长徐周虎发表致辞 在介绍完设计理念后，现代汽车（中国）商品战略总监徐正旭为到场嘉宾详细讲解了新一代帕里斯帝的产品亮点。他表示，"新一代帕里斯帝在配置上 实现了全面飞跃，动力系统全面焕新、豪华的安全配置、一二三排空间及便利配置的全面升级，入门即豪华，重新定义了 '家庭旗舰SUV'，代表着现代汽车 满满的诚意"。 8月29日，2025第二十八届成都国际汽车展览会在中国西部国际博览城开幕。现代汽车携多款重磅车型亮相展台。其中包括新一代帕里斯帝以及 N品牌的Elantra N TCR Edition等重磅产品。全面展示了现代汽车在各个领域的产品实力。值得一提的是，专为家庭用户打造的进口混动大六/七座 旗舰SUV——新一代帕里斯帝也在本次展会中正式开启预售，并公布了诚意的预售权益和售后政策。 在现代汽车媒体发布会上，现代汽车（中国）造型设计室长徐周虎详细讲解了新一代帕里斯帝的设计初衷。他表示，"现代汽车始终秉持'以顾客为中 心'的设计理念，深入洞察每位用户独特需求，每款车都拥有独特的角色与个性，专为不同的生活方式量身打造。无关繁复，只为精准。" 2025第二十八届成都国际汽车展览会现代汽车展台 ...