Core Insights - Amazon is identified as the most suitable platform for Chinese factories to start their cross-border e-commerce journey [1][5] - The process of entering cross-border e-commerce involves several key steps, including market research, brand positioning, advertising, supply chain management, and building brand assets [3] Group 1: Steps for Cross-Border E-Commerce - The first step is market research and product selection, utilizing tools like Jungle Scout and Helium10 to analyze sales trends and competition [3] - The second step involves brand positioning and optimizing product listings to align with the target country's consumer psychology [3] - The third step focuses on building an advertising and review system, combining Amazon ads with external traffic sources for better exposure [3] - The fourth step is supply chain and logistics management, recommending the use of FBA to enhance visibility while managing inventory effectively [3] - The final step is to build brand assets, including independent websites and social media accounts, once the Amazon business stabilizes [3] Group 2: Industry Perspective - Cross-border e-commerce is described as a marathon requiring continuous optimization rather than a short sprint [5] - With the right direction and execution, Amazon remains the best platform for Chinese brands to achieve global growth [5]

Group 1 - TikTok Shop's GMV reached approximately $19 billion in Q3 2025, with the US market leading at $4-4.5 billion, a 125% quarter-over-quarter increase [2] - Thailand and Indonesia followed with GMVs of $3-3.5 billion, both showing over 110% growth [2] - The beauty and personal care category was the top-selling segment, generating around $3.5 billion in GMV, reflecting a 105% increase [2] Group 2 - Belgium plans to impose a €2 tax on packages imported from outside the EU, targeting platforms like AliExpress and Shein, expected to generate hundreds of millions in revenue [3] - The new tax will apply to packages priced at €150 or less and is anticipated to take effect next year [3] Group 3 - Chile will implement a 19% VAT on imported goods valued at $500 or less starting October 25, 2025, simplifying the tax process for low-value items [4] - Orders over $500 will incur an additional 6% import tax, while previously taxed orders in the $41-$500 range will be exempt from import tax under the new regulation [4] Group 4 - China's cross-border e-commerce import and export scale reached approximately 2.06 trillion yuan in the first three quarters of 2025, marking a 6.4% year-on-year growth [5] - Exports accounted for about 1.63 trillion yuan, growing by 6.6%, while imports were around 425.54 billion yuan, with a 5.9% increase [5] Group 5 - Meituan has simplified the onboarding process for cross-border sellers in mainland China by introducing electronic shareholder information reporting, enhancing seller experience [6] - The new process eliminates the need for paper documentation, allowing sellers to complete KYC certification online [6] Group 6 - Shopee Vietnam has updated its service fee policy to penalize sellers who request buyers to cancel orders, aiming to improve transaction experience and order completion rates [9] - Sellers will incur service fees for such violations, which will be deducted from their account balance [9] Group 7 - Amazon Business launched a "Dual Discount Program" to help B2B sellers reduce logistics and commission costs, enhancing competitiveness for bulk orders [10] - The program includes discounts on shipping fees for multi-item orders and commission reductions for large orders exceeding $1,000 [10] Group 8 - Wildberries will cease receiving goods at certain warehouses starting October 24, requiring sellers to transfer inventory to new locations [11] - Orders generated before this date will still be processed, but failure to transfer inventory will result in the platform clearing the goods [11] Group 9 - The global e-commerce market is projected to grow from $26.8 trillion in 2024 to $214.5 trillion by 2033, with a compound annual growth rate of 25.83% [12] - The growth is driven by AI-powered personalized services, increased smartphone penetration, and the development of secure digital payment systems [12] Group 10 - Amazon introduced the FBM Ship+ logistics solution for self-fulfilled orders, allowing sellers to upgrade to faster shipping without additional costs [13] - The service covers routes from China to five European countries and Japan, offering exclusive discounts and cash-back incentives [13] Group 11 - Ozon has adjusted seller fees, increasing commissions for FBO, FBS, and realFBS sales, while maintaining lower rates for low-priced items [14] - The platform has also modified storage fees based on product type and adjusted free storage periods [14] Group 12 - eBay USA updated its cross-border return policy, requiring sellers to provide US return addresses and free return services for items shipped within the US [15] - This policy aims to streamline the return process and enhance buyer trust [15] Group 13 - Lazada Thailand will adjust commission rates starting November 1, 2025, increasing the base commission by 1.5% while reducing rates for free shipping projects [16] - The adjustments aim to balance service costs with seller competitiveness [16] Group 14 - Amazon USA will raise delivery fees across the board starting January 15, 2026, with increases varying by product price range [17] - The adjustments are part of regular fee management in response to rising logistics costs [17] Group 15 - The Russian e-commerce market is expected to reach 14.7 trillion rubles by the end of 2025, driven by a 30% growth in FMCG sales [18] - Categories such as food, furniture, and clothing are projected to see the fastest growth [18] Group 16 - Ozon has introduced a new return policy allowing FBO sellers to manage return requests independently within 24 hours [19] - If sellers do not respond in time, the system will automatically approve the return [19] Group 17 - TikTok Shop has restricted sellers from using USPS for self-fulfillment starting October 27, 2025, allowing only other third-party logistics [20] - This change is aimed at improving consumer logistics experience and addressing issues with unpaid postage and delays [20]

Core Insights - The article discusses the emerging trend of combining "FBA (Fulfillment by Amazon) and overseas warehouses" as a strategy for cross-border e-commerce sellers to manage costs and maintain operational flexibility in light of tightening platform policies [1][3]. Group 1: Cost Management - Many sellers previously relied solely on FBA, but rising storage fees and changing inventory management rules have increased costs and risks associated with this model [3]. - Overseas warehouses offer a cost advantage, being 30% to 50% cheaper than FBA, without seasonal surcharges [4]. Group 2: Operational Flexibility - The combination of FBA for driving traffic and overseas warehouses for flexible inventory management enhances sellers' ability to respond to sales fluctuations [3]. - The dual-track model allows sellers to improve inventory flexibility and risk resilience while controlling costs [3]. Group 3: Inventory Management - Overseas warehouses provide more lenient storage policies, accommodating large items and slow-moving products [4]. - Automated replenishment suggestions based on sales data and real-time inventory classification during returns help streamline operations [4]. Group 4: Seller Considerations - Sellers with diverse product structures, multiple sales channels (e.g., Amazon, TikTok, independent sites), and frequent return handling issues may benefit from the "FBA + overseas warehouse" model [4].