果式专业 以简驭繁 关于 iPhone 17 Pro 的影像部门，最近又传出两个新消息。 其一，是前两天爱范儿报道的 iPhone 17 Pro 系列上的长焦镜头有可能支持最高 8 倍的连续变焦。 但市场与用户经过多年的实践，早已明白焦段不是越长越好。iPhone 的长焦从 3× 到 5×，现在又要直接上 8×——用户肯定会为了 iPhone 买账，但这颗新 长焦是否让人满意，真不好说。 不过，比起这个有点争议的长焦，另一条消息我倒是举双手赞成： 苹果要亲自下场，开发一个专业级的相机 app，将随 iPhone 17 系列和 iOS 26 一起问世。 只不过，我对「专业级」的形容，可能另有想法。 手机上的专业相机 App ，可以不那么专业 先回头看 iPhone 目前的原生相机：它有两大槽点，用户积怨已久：太繁杂、太自动。 乍一听有点矛盾？且听我慢慢道来： 首先，界面从 iOS 7 沿用至今，原相机的界面如今已被各种功能塞得满溢——底部模式栏多达七八种（慢动作、延时等）；隐藏的二级菜单更是结构复 杂。如果你是非重度用户，一部 iPhone 用上两三年，恐怕也还没摸清到底有哪些功能。 在国产手机卷生卷死，拍月亮 ...

关于iPhone 17 Pro的影像部门，最近又传出两个新消息。 其一，是前两天爱范儿报道的iPhone 17 Pro系列上的长焦镜头有可能支持最高8倍的连续变焦。 在国产手机卷生卷死，拍月亮都已不再是极限的同时，苹果似乎终于回过味来了，开始追赶"拍得远"的潮流了。 但市场与用户经过多年的实践，早已明白焦段不是越长越好。iPhone的长焦从3×到5×，现在又要直接上8×——用户肯定会为了iPhone买账，但这颗新长焦 是否让人满意，真不好说。 不过，比起这个有点争议的长焦，另一条消息我倒是举双手赞成： 苹果要亲自下场，开发一个专业级的相机app，将随iPhone 17系列和iOS 26一起问世。 只不过，我对"专业级"的形容，可能另有想法。 手机上的专业相机App，可以不那么专业 先回头看iPhone目前的原生相机：它有两大槽点，用户积怨已久：太繁杂、太自动。 乍一听有点矛盾？且听我慢慢道来： 首先，界面从iOS 7沿用至今，原相机的界面如今已被各种功能塞得满溢——底部模式栏多达七八种（慢动作、延时等）；隐藏的二级菜单更是结构复 杂。如果你是非重度用户，一部iPhone用上两三年，恐怕也还没摸清到底有哪些功能 ...

Core Viewpoint - The article discusses OPPO's journey in the semiconductor industry, particularly its chip development initiative, Zheku, which was launched in 2020 but was ultimately terminated due to market challenges and the need for better cash flow management. The narrative emphasizes the importance of user experience and long-term competitiveness in the smartphone market, highlighting OPPO's strategic pivot back to core business after the setback [1][2][4]. Group 1: Zheku's Development and Termination - Zheku was established in 2020 as part of OPPO's self-developed chip initiative, named after the Mariana Trench, indicating the challenges ahead [1]. - Over two years, Zheku released several products, including the NPU "Mariana X" and Bluetooth audio SoC "Mariana Y," but the initiative was halted in mid-2023 due to declining smartphone sales and unsustainable R&D costs [1][2]. - The decision to terminate the chip development was seen as a necessary move for OPPO to maintain healthier cash flow and enhance its risk resilience [1]. Group 2: Market Recovery and Strategic Focus - Following the dissolution of Zheku, OPPO launched the Find X7 series, featuring a SoC co-developed with MediaTek, which led to a rapid recovery in market share, reclaiming the third position in the domestic market by Q1 2023 [2]. - OPPO's ability to quickly regroup and return to its main business path serves as a reference for other industry players struggling between innovation and survival [2]. Group 3: Long-term Strategy and User Experience - The smartphone market has seen a decline in shipment volumes since 2017, with longer replacement cycles leading to increased market concentration among major brands [4]. - OPPO's approach to chip development was driven by the need for long-term competitiveness rather than short-term gains, emphasizing that chip production is a means to enhance user experience rather than an end goal [4][6]. - The company focuses on system integration, where multiple technologies work together to meet user needs, rather than merely producing components [4][6]. Group 4: Innovation and Market Positioning - OPPO has adopted a systematic approach to innovation, continuously iterating on hardware to improve user experience, as seen in the Find X8 Ultra's camera system [6][9]. - The Find N5 foldable phone achieved a record low thickness of 8.93mm, showcasing OPPO's commitment to pushing technological boundaries and enhancing user experience [7][9]. - OPPO's market share in the premium segment (over $600) ranks among the top three globally, with significant presence in the $400-$500 range in Mexico, indicating strong brand positioning [9].