Core Viewpoint - Amazon is facing mixed economic pressures as it prepares to report its second-quarter earnings, with potential impacts from tariffs and growth opportunities in its cloud and advertising segments [1][3]. Digital Retail Impact - Amazon's digital retail segment may be adversely affected by tariffs, particularly since approximately 62% of unit sales come from third-party merchants who source products from China. The U.S. has set tariffs on Chinese goods at a minimum of 30%, which could impact sales and profits for the second quarter [5][6]. - The company expanded its Prime Day sale to four days, which could enhance sales, but the event's impact will not be reflected in the second-quarter financials as it occurred after the quarter ended [6][7]. Cloud Segment Performance - Amazon Web Services (AWS) remains a strong performer, holding a 32% market share in cloud infrastructure services and growing 17% year over year. AWS generates 19% of Amazon's total revenue and 63% of its operating income [8][9]. - The demand for AI is driving growth in AWS, with over 1,000 generative AI services and applications in development, positioning AI as a significant growth catalyst for the cloud segment [9]. Advertising Growth - Amazon's advertising business is rapidly expanding, with ad revenue increasing by 18% year over year in Q2, driven by Amazon Prime and live sports programming [10][11]. - The company has made strategic moves to enhance its advertising capabilities, including a deal with Roku to access a large connected TV audience, which could further boost ad revenue [12]. Analyst Sentiment and Valuation - Wall Street analysts are overwhelmingly bullish on Amazon, with 94% rating the stock as a buy or strong buy. The average price target suggests an 8% upside, while Morgan Stanley has set a higher target of $300, indicating a potential 33% upside [14][15]. - Amazon's current valuation at approximately 37 times trailing-12-month earnings is considered a bargain compared to its three-year average multiple of 83, especially given its 95% stock gain over the past three years, outperforming the S&P 500 [17].

Group 1 - Amazon announced the termination of its independent free streaming service Freevee, integrating content into the Prime Video platform [1] - Freevee, launched in 2019, provided ad-supported video content and will cease operations in August, with users able to access related shows and movies on Prime Video without a subscription [1] - The move aims to simplify the viewing experience for users, coinciding with the introduction of ads on Prime Video in January 2024 [1] Group 2 - Analysts anticipate a potential upward movement in Amazon's stock price ahead of its second-quarter earnings report, expected around July 31 [2] - The annual Prime Day promotional event from July 8 to 11 is expected to boost sales significantly [2] - Truist Securities raised Amazon's target stock price from $226 to $250, indicating approximately 13% upside potential from the previous closing price [2]

Group 1 - Amazon is discontinuing its standalone free streaming TV service, Freevee, to consolidate content offerings under Prime Video [1][2] - Freevee, launched in 2019, provided ad-supported video content, including original series and some Prime Video content [1] - The Freevee app will shut down in August, allowing users to access shows and movies on Prime Video for free without a subscription [2] Group 2 - Prime Video will become the exclusive home for Freevee TV shows, movies, and Live TV [2]

Core Insights - Amazon is shutting down its standalone Freevee app in August, directing users to access Freevee content on Prime Video instead [1][2] - The integration of Freevee content into Prime Video is part of Amazon's strategy to simplify its streaming services and consolidate offerings on a single platform [5] Group 1: Service Transition - The Freevee app will remain accessible until August 2025, allowing users to watch Free Originals and a library of movies and shows for free on Prime Video without a subscription [2][3] - Amazon previously announced in November 2024 its decision to phase out Freevee branding while ensuring no change to the content available for Prime members [3] Group 2: Historical Context - Freevee, launched in 2019 and initially named "IMDb TV," was rebranded in 2022 and is available in the U.S., U.K., Germany, and Austria [6] - Popular original series on Freevee include "Jury Duty," "Bosch: Legacy," and "Neighbours," which will now be accessible under the "Watch for Free" section on Prime Video [6] Group 3: Industry Trends - A recent Nielsen report indicated that streaming services surpassed cable and network television in total viewership in the U.S. for the first time in May, with free streaming services significantly contributing to this growth [8] - PlutoTV, Roku Channel, and Tubi collectively accounted for 5.7% of total TV viewing in May, highlighting the rising popularity of free streaming options [8]