Core Viewpoint - The report from Huayuan Securities indicates that Baoxiniang has completed the acquisition of Woolrich in H1 2025, awaiting strategic expenditures to realize long-term benefits [1] Group 1: Company Performance - The company has a solid foundation in men's apparel, having focused on this sector for many years [1] - Multi-brand operations are expanding the customer base, contributing to the company's steady growth [1] Group 2: Growth Drivers - Brands such as Baoxiniang and HAZZYS are expected to maintain steady growth, serving as core growth drivers for the company [1] - Other brands like LAFUMA and Kaimiqie are anticipated to open up growth opportunities for the company's long-term development [1] Group 3: Competitive Advantages - The company benefits from competitive barriers in the multi-brand operation within the men's apparel sector, extensive channel coverage, and a focus on product research and development [1] - The report maintains a "buy" rating based on these strengths [1]

Investment Rating - The investment rating for the company has been downgraded from "Buy" to "Outperform" [7]. Core Views - The company continues to make sufficient provisions for inventory impairment, positioning itself to wait for a recovery in consumer demand [1]. - The financial performance in the first half of 2025 was below expectations, with revenue of 2.391 billion yuan, a year-on-year decrease of 3.6%, and a net profit attributable to shareholders of 197 million yuan, down 42.7% year-on-year [6][7]. - The company is facing a challenging domestic consumption environment, leading to increased strategic expenses and asset impairment provisions, which have pressured profit margins [7]. Financial Data and Profit Forecast - Total revenue for 2024 is projected at 5.153 billion yuan, with a slight increase to 5.183 billion yuan in 2025, and further growth expected in subsequent years [6]. - The net profit attributable to shareholders is forecasted to decline to 406 million yuan in 2025, with a gradual recovery to 528 million yuan by 2027 [6]. - The gross margin is expected to remain stable around 65%, while the return on equity (ROE) is projected to improve from 4.4% in 2025 to 10.2% by 2027 [6]. Brand and Channel Performance - The HAZZYS brand showed revenue growth of 8.4% in the first half of 2025, while the main brand reported a decline of 9.6% [7]. - Direct sales and online channels experienced growth, while offline franchise and group purchase channels faced pressure [7]. - The company continues to maintain a strong cash position, with over 1.6 billion yuan in cash and cash equivalents, providing a solid buffer against risks [7].

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company is experiencing short-term pressure on performance due to increased investment in brand promotion and channel development, with a projected decline in net profit for 2025 [4] - The company is a leading domestic mid-to-high-end menswear group, with expectations for revenue stability and profit recovery in the coming years [4] Financial Performance Summary - For the first half of 2025, the company reported revenue of 2.39 billion yuan, a year-on-year decrease of 4%, and a net profit attributable to shareholders of 200 million yuan, down 43% [1] - In Q2 2025, revenue was 1.09 billion yuan, a decline of 3% year-on-year, with net profit dropping significantly by 71% to 30 million yuan [2] - The gross profit margin for H1 2025 was 67.1%, slightly up by 0.1 percentage points year-on-year, while the net profit margin decreased by 5.8 percentage points to 8.4% [1] Brand Performance Summary - By brand, HAZZYS showed healthy growth with revenue of 930 million yuan in H1 2025, up 8% year-on-year, while the main brand Baoxini experienced a revenue decline of 10% to 700 million yuan [3] - The company’s online sales increased by 18% to 450 million yuan, while direct sales grew by 2% to 1.03 billion yuan, but franchise and group purchase sales saw declines of 17% and 21%, respectively [3] Operational Insights - The company has been cautious in asset impairment provisions, with inventory increasing by 5.9% year-on-year to 1.14 billion yuan, and inventory turnover days rising by 24.1 days to 282.4 days [4] - The company anticipates a steady recovery in profitability from 2026 to 2027, driven by channel optimization and improved sales performance [4] Financial Projections - The company’s projected net profits for 2025, 2026, and 2027 are 322 million yuan, 399 million yuan, and 476 million yuan, respectively, with a corresponding P/E ratio of 17.5 for 2025 [4][6]