Investment Rating - The investment rating for the company is "Buy" [4][7]. Core Insights - The main brand showed significant improvement in Q2, with rapid growth in group purchasing and other brands. For the first half of 2025 (25H1) and Q2 (25Q2), the company achieved revenues of 115.66 billion and 53.79 billion yuan, respectively, with year-on-year growth of +1.73% and +3.59% [1][7]. - The main brand's revenue for 25H1 was 83.95 billion yuan, down by 5.86% year-on-year, while group purchasing and other brands saw increases of +23.70% and +65.57%, respectively [1][7]. - The company is expanding its main brand's direct sales while reducing franchise operations, with a net increase of 64 direct stores and a decrease of 174 franchise stores, totaling 5723 main brand stores [2][3]. Financial Performance - The gross profit margin increased to 46.35%, up by 1.15 percentage points year-on-year, driven by improvements in the main brand's margin [3]. - The company reported a net profit attributable to shareholders of 15.80 billion yuan for 25H1, a decrease of 3.42% year-on-year, with Q2 showing a more significant decline of 13.92% [3]. - The forecast for net profit attributable to shareholders for 2025 to 2027 is 24.21 billion, 27.00 billion, and 29.47 billion yuan, representing year-on-year growth rates of +12.2%, +11.5%, and +9.1%, respectively [4][5].