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神龙汽车“换帅” 老将吕海涛回归
Jing Ji Guan Cha Wang· 2025-10-28 10:11
Group 1 - Shenlong Automobile announced the appointment of Lü Haitao as the new general manager, who has over 20 years of experience within the company and previously held various leadership roles [2] - The management changes also include the appointments of Cheng Jun as the Party Secretary and Deputy General Manager, Shi Jianxing as Deputy Party Secretary, and Ye Yongqing as Assistant General Manager [2] - The restructuring aims to enhance collaboration between Chinese and foreign shareholders, facilitating the integration of Chinese technology with global resources [2] Group 2 - Shenlong Automobile has faced significant sales declines in recent years, with a strategic shift towards "Shenlong Manufacturing, Global Sales" initiated in 2023 [3] - The company has implemented various measures such as channel integration, asset sales, and expanding exports, alongside a new marketing strategy that merges the sales networks of Peugeot and Citroën [3] - In March 2023, Shenlong launched a new electric vehicle brand "HEDMOS" and introduced its first model, marking a commitment to a new energy transition strategy [3] Group 3 - Despite these initiatives, Shenlong's market performance has not improved, with cumulative sales dropping by 15% in 2024 and by 27.9% in the first nine months of 2025 [4] - Stellantis Group has shown interest in deepening collaboration with Dongfeng, with visits from high-level executives and discussions about expanding cooperation beyond existing brands [5] - Lü Haitao's appointment is seen as a potential turning point for Shenlong, given his previous experience with the strategic alliance between Dongfeng and PSA [5]
去年超4成经销商亏损;奔驰鼓励员工自愿离职;中汽协倡议停发销量周榜...... | 3月车事月报
Policy and Regulation - The Ministry of Commerce is accelerating the formulation of pilot work plans for automotive circulation and consumption reform, with over 1.5 million applications for vehicle trade-ins as of March 24 [2] - The Ministry of Ecology and Environment is revising heavy-duty diesel vehicle emission standards, proposing that hydrogen fuel engines be regulated similarly to gasoline engines, emphasizing pollution control and the prevention of harmful emissions [4][5] - Three departments are promoting the update of new energy city buses and power battery equipment, providing an average subsidy of 80,000 yuan per vehicle, with 42,000 yuan for battery replacements [6][7] - The Ministry of Ecology and Environment is seeking public opinions on optimizing motor vehicle environmental supervision, including differentiated emission inspection systems for heavy-duty diesel trucks [8][9] - The National Market Supervision Administration has approved the release of important national standards related to autonomous driving and vehicle communication, aiming to regulate technological development and safety applications [10][11] - The first national standard for public vehicle management has been implemented, focusing on data governance throughout the vehicle lifecycle [12] Domestic News - In 2024, 40% of vehicle recalls involved new energy vehicles, with a total of 233 recalls affecting 11.237 million vehicles, indicating a significant increase in recalls for new energy vehicles [15][16] - The China Automobile Association has called for industry companies to stop publishing weekly sales rankings to avoid fragmented information and misinterpretation [17][18] - A survey revealed that over 41% of automotive dealers are operating at a loss in 2024, reflecting ongoing market challenges [19][20] - The Passenger Car Market Information Joint Conference estimates that 5 million vehicles will be scrapped this year, with 10 million vehicles eligible for replacement, driven by policy incentives [21][22] International News - Japan's Prime Minister has indicated the possibility of retaliatory measures against U.S. automotive tariffs, which could escalate trade tensions and impact global automotive supply chains [24] - Mercedes-Benz is offering an attractive buyout plan to encourage voluntary employee departures, aiming to save 5 billion euros by 2027 [25][26] - Toronto has canceled subsidies for Tesla purchases due to strained trade relations between Canada and the U.S., affecting the electric vehicle market [27][28] - Germany has proposed a 500 billion euro fund for infrastructure development, targeting transportation and climate protection [29][30] - The U.S. is holding hearings to investigate traditional automotive chips from China, which may increase costs for car manufacturers [31][32] Corporate News - Li Auto plans to open-source its self-developed vehicle operating system, becoming the first automaker to do so, potentially fostering a collaborative ecosystem [34] - CATL has received approval for its Hong Kong listing, intending to issue up to 220 million shares, which may enhance its international presence and competitive edge [35] - Dongfeng Motor has launched its new energy vehicle brand "HEDMOS," marking a significant step in its transformation strategy [36][37] - NIO and CATL have signed a strategic cooperation agreement to develop a large-scale battery swap service network, with CATL planning a strategic investment in NIO [38][39] - BYD plans to raise approximately 43.5 billion HKD through a share placement, aiming to boost R&D and expand overseas operations [40][41]