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直击进博会|“首发+保税”模式赋能国际消费 张园“静安会客厅”吸引全球精品
Core Insights - The eighth China International Import Expo (CIIE) was held from November 5 to 10, showcasing the Zhang Garden "Jingan Reception Hall" as a significant platform for global brands to connect with the Chinese market [3][4] Group 1: Event Overview - The Zhang Garden "Jingan Reception Hall" has expanded its exhibition area to 600 square meters, featuring numerous brand launches and promoting an innovative "launch + bonded" model [3][4] - The event aims to gather global resources and showcase the unique cultural charm and business environment of the Jingan District [3] Group 2: Brand Participation - Notable brands such as Birkenstock, Hunter, AMOUAGE, and Blue Bottle Coffee showcased their products, highlighting Zhang Garden's capability to connect with high-end consumer resources [4] - The reception hall attracted various international brands, including Snow Peak, Riedel, and Glencairn Crystal, providing them a shortcut to reach the Chinese high-end consumer market [4][5] Group 3: Innovative Models - The "launch + bonded" innovation model is integrated into the Zhang Garden's dedicated bonded warehouse, facilitating efficient access for international brands to the Chinese market [6] - The bonded warehouse has implemented a smart customs supervision model, allowing for tax-free display and transaction activities, thus reducing costs and increasing efficiency for brands entering China [6][7] Group 4: Ongoing Impact - The Zhang Garden "Jingan Reception Hall" will continue to operate as an international exchange platform even after the CIIE, with plans for new flagship stores and events [7] - The "spillover effect" from the expo is expected to enhance the visibility and reach of participating brands, ensuring ongoing engagement with consumers [7]
聚焦进博|张园“静安会客厅”邂逅全球精品,“首发+保税”赋能国际消费
Guo Ji Jin Rong Bao· 2025-11-06 13:40
Core Insights - Zhangyuan's "Jingan Reception Room" was unveiled at the 8th China International Import Expo, expanding its strategic footprint to 600 square meters to showcase global premium resources and a unique business environment [1][4] - The exhibition features a diverse array of high-quality products from international brands, highlighting Zhangyuan's capability to connect and aggregate global high-end consumer resources [1][3] Group 1: Exhibition Highlights - The exhibition includes exclusive products such as the 1774 series Birkenstock shoes and AMOUAGE rare fragrances, emphasizing Zhangyuan's role in defining trends and establishing a leading position in the global consumer landscape [1][3] - The event attracted high-quality lifestyle brands like Japan's Snow Peak and Austria's Riedel, providing a platform for these brands to reach the Chinese high-end consumer market [3][4] Group 2: Post-Expo Developments - Following the expo, Zhangyuan plans to open a new global flagship store for Sandriver and a limited-time experience store for Snow Peak, indicating a commitment to leveraging opportunities from the expo [4] - The Zhangyuan dedicated bonded warehouse, as the first of its kind embedded in a commercial core area, aims to facilitate international brands' entry into the Chinese market through an innovative "launch + bonded" model [4][5] Group 3: Operational Innovations - The dedicated bonded warehouse has upgraded its services to include bonded display and trading, allowing international brands to engage with the high-end consumer market more efficiently and cost-effectively [5] - Partnerships were established with brands like UAE's SINDAN and high-end jewelry brand V MUSE, utilizing Zhangyuan's "bonded +" model to lower market entry barriers for international brands [5]