ID. ERA序列产品
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2026年6款新能源产品待发 上汽大众“油电同进”战略步入密集兑现期
Zhong Guo Jing Ying Bao· 2025-11-25 09:12
Core Insights - SAIC Volkswagen aims to maintain annual sales above 1 million units, with a focus on product upgrades and stable pricing in the fuel vehicle segment [1] - The company plans to launch 6 new energy models by 2026, with at least 20% of its product line being new energy vehicles [1][3] - The ID. ERA series, representing a new era in mobility, will include various electric, hybrid, and range-extended products to meet diverse user needs [1][2] Product Strategy - The ID. ERA series will cover three technology routes: pure electric, hybrid, and range-extended, emphasizing a comprehensive approach to new energy vehicles [2] - The first product in the ID. ERA series is positioned as a flagship 6-seat SUV, featuring advanced technology and high comfort levels [4][5] - The company is committed to integrating German engineering standards with Chinese smart technology to enhance product quality and user experience [4][6] Market Positioning - SAIC Volkswagen's "oil-electric dual advancement" strategy has led to steady sales growth in the Pro family, maintaining a strong presence in the fuel vehicle market [5][6] - The company emphasizes that quality remains a core commitment, with plans for lifetime warranties on new models to assure customers [6] - The competitive landscape in China is challenging, but SAIC Volkswagen aims to leverage its strengths in quality and technology to differentiate itself from competitors [6]
2026年上汽大众将推多款ID. ERA序列产品
Cai Jing Wang· 2025-11-24 23:33
Group 1 - The core message of the article is the launch of SAIC Volkswagen's new energy product series named ID. ERA, which signifies a new era in future mobility and will include multiple pure electric, hybrid, and range-extended products by 2026 [1][2] - The ID. ERA series aims to meet diverse user mobility needs and is supported by six core initiatives: new ecological cooperation, comprehensive energy coverage, advanced intelligent cockpit, high-level driving assistance systems, robust German engineering, and enhanced service experiences [2][5] - The first product in the ID. ERA series is Volkswagen's first 9-series flagship SUV, which will feature advanced German range-extended power, superior intelligent cockpit experience, cutting-edge driving assistance systems, and reliable German craftsmanship [5] Group 2 - The flagship SUV is set to launch in 2026 and is currently in the critical testing and validation phase, with user participation encouraged through the ID. ERA "Pioneer Experience Program" [5] - Users can register through SAIC Volkswagen's official channels to participate in winter testing, allowing them to experience the vehicle's capabilities in extreme cold conditions [5] - The introduction of the ID. ERA series aligns with SAIC Volkswagen's "Joint Venture 2.0" strategy, aiming to provide comprehensive mobility experiences and drive towards a smarter and better future [5]