当新能源的浪潮与智能化的变革双向奔赴，中国汽车市场正经历一场前所未有的格局重构。 最直观的印证，莫过于今年新能源汽车渗透率冲破50%的关键分水岭，这不仅是一个数字的跨越，更宣告行业告别"政策驱动"的培育期，迈入"市场主 导"的全新竞技场。 与此同时，"智驾平权"的口号席卷行业，高阶智驾、全域智能座舱等配置，正加速下放至主流价位段，技术普惠成为当下市场竞争最鲜明的底色。 但热潮之下，隐忧渐显。这场轰轰烈烈的产业变革，正暴露出"高速增长"与"高质量发展"的深层失衡。 新能源赛道吸引了各路玩家扎堆涌入；叠加传统燃油车企向电动化转型的紧迫压力，市场很快陷入以"降价换量"为核心的同质化竞争漩涡，让整个行业陷 入"增收不增利"的尴尬困局。 不仅狠狠挤压了企业投入研发创新的资金空间，更向上下游供应链生态传导连锁压力，最终倒逼全行业停下脚步，重新审视发展的底层逻辑。 潮水，正在转向。 当规模扩张的喧嚣渐渐退去，高质量发展的理性航道愈发清晰。深耕价值、坚守长期主义、追求可持续发展，正成为头部车企锚定未来的核心战略方向。 浪潮之中，上汽大众的战略选择与实践，正是对这一行业转向的精准回应。风浪洗礼中，这家车企交出了一份足以印证其硬 ...

一场回归理性的价值重构正在中国汽车业发生。 在这关键的2025转型之年，上汽大众交出了一份包含变革成果的稳健成绩单：全年终端销售106万辆，稳住百万规模；同时，燃油车市占率稳中有升。更重 要的是，这家拥有40余年历史的头部合资企业，完成从"合资1.0"到"合资2.0"的体系性转身，为新一年的新能源反攻积蓄力量。用上汽大众总经理陶海龙的 话说，"新上汽大众已然整装待发……" 稳住基本盘，筑牢体系基础 "中国汽车业从2023、2024年大幅且无序的战略扩张态势，逐步进入战略调整阶段，并可能进一步回归更加理性、稳健的发展轨道，其中一个典型表现就是 市场竞争重心正转向价值竞争。"陶海龙日前在接受《中国汽车报》采访时强调，上汽大众始终坚持长期主义与可持续发展，这一理念在当下尤为重要，"中 国汽车工业的成就来之不易，直至今日才逐渐向由大到强转变。而能否真正做强，2025年下半年乃至今年将是至关重要的时期。" "必须留在牌桌上，这是前提。"陶海龙如此定义企业的生存逻辑。在他看来，政策的引导、行业共识的形成，都指向一个明确的方向，即告别价格"内卷"， 回归价值本源。上汽大众2025年的106万辆，正是在这一背景下取得的价值型 ...

Core Insights - SAIC Volkswagen aims to maintain annual sales above 1 million units, with a focus on product upgrades and stable pricing in the fuel vehicle segment [1] - The company plans to launch 6 new energy models by 2026, with at least 20% of its product line being new energy vehicles [1][3] - The ID. ERA series, representing a new era in mobility, will include various electric, hybrid, and range-extended products to meet diverse user needs [1][2] Product Strategy - The ID. ERA series will cover three technology routes: pure electric, hybrid, and range-extended, emphasizing a comprehensive approach to new energy vehicles [2] - The first product in the ID. ERA series is positioned as a flagship 6-seat SUV, featuring advanced technology and high comfort levels [4][5] - The company is committed to integrating German engineering standards with Chinese smart technology to enhance product quality and user experience [4][6] Market Positioning - SAIC Volkswagen's "oil-electric dual advancement" strategy has led to steady sales growth in the Pro family, maintaining a strong presence in the fuel vehicle market [5][6] - The company emphasizes that quality remains a core commitment, with plans for lifetime warranties on new models to assure customers [6] - The competitive landscape in China is challenging, but SAIC Volkswagen aims to leverage its strengths in quality and technology to differentiate itself from competitors [6]