在2025成都国际车展上，现代汽车公布了新一代帕里斯帝的预售价。面对中大型豪华SUV市场的竞争， 现代汽车中国区销售品牌副总裁印庸壹在接受新京报贝壳财经采访时表示："我们非常清楚中国汽车市 场的竞争异常激烈。无论是N品牌还是帕里斯帝，我们将其引入中国市场，首要目标并非盈利。" 印庸壹：我们并不认为中国目前已经拥有足够多真正意义上的性能车。现代的N品牌从创立之初就明确 了目标——要将赛道验证过的尖端技术，应用到量产车型中。 目前我们对新一代车型在中国市场的具体销量还没有设定明确目标，但新车在韩国上市后出现了消费者 排队订购的情况，美国市场反响也非常热烈。与以往全球车型先经过多年海外市场验证再引入中国的策 略不同，这一代帕里斯帝首次实现了中美同步上市。至于它在中国将取得怎样的表现，我们保持开放态 度，也会密切关注用户反馈，并据此灵活调整后续的产品和销售策略。 新京报贝壳财经：作为现代汽车的旗舰SUV，目标用户主要是哪些群体？29.38万起的定价有怎样的考 量？ 印庸壹：定价对我们来说确实是一个需要认真权衡的课题。这一代的升级是全面而扎实的——车身尺寸 进一步扩大，动力性能显著增强。中大型混动SUV市场正在快速成长 ...

Core Insights - Hyundai Motor has announced the pre-sale price of the new generation Palisade at the 2025 Chengdu International Auto Show, emphasizing that the primary goal of introducing this flagship product to the Chinese market is not immediate profitability but rather to reshape consumer perception and enhance the brand's high-end image [1][4] Market Strategy - The Chinese automotive market has an annual sales volume of approximately 20 million units, with around 10 million being traditional fuel vehicles and 10 million being new energy vehicles. Hyundai recognizes that consumer demands are becoming increasingly diverse and sophisticated, with many still valuing core performance attributes such as space, power, and off-road capability in SUVs [4][5] - Hyundai has not set a specific sales target for the new model in China but is open to adjusting its product and sales strategies based on consumer feedback. The Palisade is being launched simultaneously in China and the U.S., a departure from the previous strategy of introducing models to China only after extensive overseas validation [4][5] Pricing and Target Audience - The starting price of 293,800 yuan (approximately 29.38 million) for the new Palisade reflects a careful consideration of the competitive landscape, as similar products are priced between 300,000 and 500,000 yuan. The target audience includes consumers considering high-end new energy SUVs [5][6] Competitive Advantage - Hyundai believes that the current Chinese market lacks a sufficient number of true performance vehicles. The N brand aims to apply cutting-edge technology validated on racetracks to mass-produced models, emphasizing that performance is not merely about horsepower but also about handling precision, stability, and durability under extreme conditions [6][8] After-Sales Service - To address consumer concerns regarding the cost and maintenance of imported vehicles, Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that over 95% of commonly used parts are domestically stocked. Most required parts can be delivered to authorized service centers within three days, and the after-sales network covers 110 cities across China [9]