2月4日，中央广播电视总台与名创优品（MINISO）联合宣布，MINISO与总台达成《2026年春节 联欢晚会》IP联名衍生品合作，MINISO成为总台春晚潮玩合作品牌。 作为本次合作的重要成果，总台春晚与MINISO联名推出的马年系列IP潮玩产品，于当日在MINISO 全国门店及线上平台同步发售。该系列以"马到成功，一切优优"为创作灵感，深度融合传统生肖文化与 潮流创意，为全国消费者献上一份兼具潮流属性与情感温度的春节贺礼。 作为业务覆盖全球超112个国家和地区的中国品牌，MINISO凭借超过8500家门店的广泛布局，构 建了以IP设计为核心的全球化产品开发体系。依托中国供应链的强大效能，品牌持续将蕴含中国创意的 潮流产品与全球消费趋势相融合，不仅为总台春晚注入了鲜活的潮流气息与创新动能，更在延续文化传 统深层脉络的同时，构筑起连接全球年轻消费者的情感通路。 "马优优搪胶毛绒"以盲盒形式呈现，共设计9款不同动态与配饰的造型，在保持IP辨识度的同时增 强收藏趣味，让传统年味以轻松互动的方式融入日常；系列还包含多款契合新年主题的周边产品，IP挂 件选取"好事花生""发财麻将""年年有鱼""万柿如意"四组吉祥主题 ...

Core Insights - The influx of foreign buyers during the Canton Fair has transformed Guangzhou into a vibrant shopping hub, attracting diverse international customers who engage in extensive shopping activities [1][2][3] Policy and Economic Factors - The "240-hour transit visa exemption" policy allows business visitors from 54 countries to freely conduct business activities in Guangzhou [2] - A reduction in the threshold for tax refunds for foreign travelers has been implemented, enabling them to claim refunds on purchases exceeding 200 RMB [2] Consumer Behavior - Foreign buyers are particularly drawn to outlet stores and wholesale markets, showcasing a strong purchasing power and preference for local brands [3][6][10] - The popularity of local brands such as Miniso and Pop Mart has surged among foreign consumers, indicating a growing interest in Chinese products [10] Shopping Experience - The introduction of WeChat Pay's "foreign card binding" service has alleviated concerns about payment methods for foreign shoppers, enhancing their shopping experience [2] - Foreign customers have adapted quickly to local transportation options, utilizing the metro and ride-hailing services efficiently [10][12] Culinary Exploration - The diverse food offerings in Guangzhou have captivated foreign visitors, leading to increased spending in local restaurants and cafes [11][12] - Many foreign guests have become familiar with local dining customs and popular dishes, indicating a deeper engagement with the local culture [11][12] Business Impact - Local businesses are experiencing a significant boost in sales due to the high volume of foreign shoppers, although some are struggling to keep up with demand [14]