● 本报记者 齐金钊 日前，华宝新能在深圳举行新能壹号大厦奠基仪式。作为一处集研发、制造、办公为一体的总部基地， 新能壹号大厦将进一步助力华宝新能向消费者提供更加优质的全场景家庭绿电解决方案。华宝新能董事 长兼总经理孙中伟在接受中国证券报记者采访时表示，当前清洁能源需求正迎来爆发式增长，华宝新能 将以新能壹号大厦为核心纽带，把企业对绿色能源"做实、做深"的坚守，转化为推动全产业链"稳进、 升级"的核心动能，让安全、便捷的绿电真正触达每一个生活与生产场景。 发力全场景家庭绿电解决方案 华宝新能于2022年9月在创业板挂牌上市，成为"便携储能第一股"。在孙中伟看来，公司能在便携储 能、家庭储能领域脱颖而出，与公司对市场的深度洞察密不可分。 2010年左右，欧美户外文化兴起，房车旅行、露营逐渐成为备受欢迎的大众生活方式，但离网用电依赖 笨重的燃油发电机——噪音大、污染高、操作复杂。针对这一趋势，孙中伟敏锐判断："如果能把锂电 池和太阳能板结合，做成轻便、静音、即插即用的储能设备，一定是刚需。" 此后，华宝新能开辟了一条全新的创业赛道。2012年，华宝新能旗下核心品牌Jackery电小二成立； 2016年，公司首款锂 ...

Core Viewpoint - The global demand for green energy is driving rapid expansion in the portable and home energy storage markets, with significant growth opportunities for companies like Huabao New Energy, which has demonstrated strong market performance and financial results [1][3]. Industry Overview - The global portable energy storage market is projected to grow from $4.69 billion in 2025 to approximately $6.61 billion by 2034, with a compound annual growth rate (CAGR) of 3.9%. The home energy storage installation capacity is expected to see a nearly 15% CAGR over the next three years [1]. - The green energy wave has created a large storage market, attracting numerous global players, but only a few companies are successfully converting demand into growth [1]. Company Performance - Huabao New Energy's stock price has increased by 20.92% over the past six months and by 29.51% in the last three months, significantly outperforming the CSI 300 Index, showcasing its Alpha attributes [1]. - In the first half of 2025, the company achieved revenue of 1.637 billion yuan, a year-on-year increase of 43.32%, and a net profit attributable to shareholders of 123 million yuan, up 68.31% [3]. Growth Drivers 1. **Focus on Consumer-Level Solar Storage**: - Huabao New Energy targets the consumer-level solar storage market, providing comprehensive green solutions for various scenarios, including home backup power and outdoor leisure [3][4]. - The company has established a leading position in the global consumer solar storage sector, with products sold in over 50 countries and regions, totaling nearly 6 million units [3]. 2. **M2C Direct Sales Model**: - The company employs a direct-to-consumer (M2C) sales model, bypassing intermediaries to create a global channel network that includes brand websites, third-party e-commerce platforms, and offline retail [4][5]. - This model has led to significant revenue growth, with independent site revenue increasing by 55.25% and offline retail revenue by 45.85% in the first half of 2025 [5]. 3. **R&D and Cost Optimization**: - Huabao New Energy maintains high R&D investment, with a total of 1,939 patents, including 661 solar-related patents, reflecting a year-on-year growth of 49.89% [6]. - The company has launched new products and achieved multiple international design awards, reinforcing its technological and design capabilities [6]. Financial Highlights - The revenue from the Solar Generator outdoor power supply category grew by over 60% year-on-year, accounting for more than 50% of the company's total revenue [4]. - The company has formed a product matrix that includes high-end home storage, backup power, and portable series, catering to diverse consumer needs [6]. Future Outlook - The growth logic of Huabao New Energy is clear: focusing on consumer-level solar storage, leveraging M2C direct sales for global expansion, and solidifying long-term barriers through R&D investment [7]. - As global demand for consumer-level solar storage continues to rise, the company's deepening layout in the home storage sector is expected to translate into stable performance growth, making its long-term development prospects promising [7].

Core Viewpoint - The global demand for green energy is driving rapid expansion in the portable and home energy storage markets, with Huabao New Energy (301327.SZ) emerging as a leading player in this sector, showcasing significant stock performance and robust financial results [1][3]. Group 1: Market Growth and Company Performance - The global portable energy storage market is projected to grow from $4.69 billion in 2025 to approximately $6.61 billion by 2034, with a compound annual growth rate (CAGR) of 3.9%, while the home energy storage installation capacity is expected to grow at nearly 15% over the next three years [1]. - Huabao New Energy reported a revenue of 1.637 billion yuan for the first half of 2025, a year-on-year increase of 43.32%, and a net profit of 123 million yuan, up 68.31% [3]. - The company's stock has increased by 20.92% over the past six months and 29.51% in the last three months, significantly outperforming the CSI 300 index [1]. Group 2: Strategic Focus and Business Model - Huabao New Energy focuses on the consumer-grade solar storage market, providing comprehensive green energy solutions for various scenarios, including home backup power and outdoor leisure [4]. - The company employs a direct-to-consumer (M2C) sales model, bypassing intermediaries to create a global channel network that enhances brand influence and reduces costs [5]. - The independent website revenue grew by 55.25% year-on-year, and offline retail revenue increased by 45.85%, with partnerships established with major retailers like Costco and Best Buy [6]. Group 3: Research and Development - Huabao New Energy maintains a strong emphasis on R&D, with 1,939 patents filed, including 661 solar-related patents, reflecting a year-on-year growth of 49.89% [7]. - The company has received numerous international design awards, showcasing its dual focus on technology and design [7]. - The company has led the establishment of industry standards, including the first domestic standard for portable photovoltaic components, enhancing its competitive edge [8]. Group 4: Operational Efficiency - The company has optimized its cost structure, with a decrease in sales expense ratio by 0.98 percentage points and management expense ratio by 1.78 percentage points in the first half of 2025 [8]. - Huabao New Energy leverages digital operations and AI tools to improve advertising efficiency and enhance channel management [8]. Conclusion - The growth logic of Huabao New Energy is clear, focusing on consumer-grade solar storage, utilizing M2C direct sales for global expansion, and reinforcing long-term barriers through R&D investment, positioning the company for stable future growth in the home energy storage sector [9].