Core Viewpoint - Chery Automobile is set to launch two new SUV models in the UK, indicating a strategic move to strengthen its presence in the competitive European market, albeit at a slower pace compared to other Chinese automakers [6]. Group 1: Market Entry Strategy - Chery's approach to entering the European market can be summarized as "surrounding the city from the countryside," which is a slower and more patient strategy compared to its competitors [6]. - Unlike other Chinese car manufacturers that have targeted markets with high electric vehicle penetration, such as Norway, Chery has opted to observe and gradually enter the European market, starting from peripheral and southern regions [6]. Group 2: Competitive Landscape - The European automotive market is described as one of the most competitive, highlighting the challenges Chery faces as it attempts to establish its brand [6]. - Chery's previous experience in developing countries has provided it with a foundation, but its slower entry into Europe contrasts with the more aggressive strategies of other Chinese car companies [6].