Core Insights - Chinese trendy toys have become a new highlight in foreign trade exports, with over 50 billion yuan in exports of holiday goods, dolls, and animal-shaped toys in the first three quarters of 2025, reaching over 200 countries and regions [1][2] - The transformation from "OEM workshop" to "IP source" has been rapid, with companies leveraging unique product designs and international strategies to break cultural and geographical barriers [2][3] - The global trendy toy market is projected to grow from 8.7 billion yuan in 2015 to 44.8 billion yuan in 2024, with a compound annual growth rate of nearly 23% [4] Industry Trends - The core competitiveness of trendy toys lies in IP, which has evolved beyond mere symbols to create emotional connections and drive consumer demand [3][6] - Companies like Pop Mart have successfully expanded internationally, with 571 stores in 18 countries by mid-2025, and overseas revenue reaching 5.59 billion yuan, accounting for 40.3% of total revenue [4][5] - The trend of "going global" is seen as essential for Chinese trendy toy companies, with many planning to open stores in multiple countries [5] Challenges and Considerations - Intellectual property protection remains a significant concern, with customs intercepting 1.83 million suspected infringing LABUBU products this year [6] - The need for a systematic approach to IP protection is emphasized, advocating for the registration of original narratives as global languages and continuous innovation to raise imitation costs [6]

Core Insights - The rise of domestic products has led to significant growth in China's export of holiday goods and toys, with over 50 billion yuan exported to more than 200 countries in the first three quarters of 2025, showcasing the influence of Chinese traditional culture and manufacturing strength [1] - The transformation of China's toy industry from a manufacturing hub to an IP powerhouse has been rapid, with unique product designs and international strategies driving this change [2][3] - The global toy market is experiencing robust growth, with a compound annual growth rate of nearly 23% from 2015 to 2024, prompting Chinese toy companies to expand internationally [4] Industry Trends - The export of trendy toys is fueled by the reconstruction of IP competitiveness, where successful IPs create emotional connections and drive consumer demand [3] - Companies like Pop Mart have successfully launched limited edition products that create significant consumer interest, demonstrating the market penetration power of "culture + creativity" [2] - The overseas revenue for Pop Mart reached 5.59 billion yuan in the first half of 2025, accounting for 40.3% of total revenue, with a staggering 1142.3% year-on-year growth in the Americas [4] Market Expansion - The trend of "going global" has become essential for Chinese toy companies, with Pop Mart opening stores in 18 countries and TOPTOY planning to expand into 5 to 6 countries [4][5] - The protection of intellectual property is a critical issue as companies expand internationally, with significant numbers of infringing products being intercepted by customs [5][6] - Future strategies will focus on enhancing IP protection and creating a robust legal and cultural framework to support the long-term value of brands [6]