IP衍生品的火爆，并非偶然。在快节奏、高压力的现代社会中，人们越来越倾向于通过消费获取即 时的情绪满足。一个电影角色公仔、一个品牌联名杯套，看似微不足道，却承载着粉丝对角色的喜爱、 对故事的共鸣，甚至是对理想自我的投射。这种"为快乐付费"的心理，本质上是对精神慰藉的主动追 寻。而盲盒机制的不确定性，更将这种情绪体验放大：拆盒前的期待、拆开后的惊喜或失落，构成了微 型的情感过山车，精准契合了Z世代对"仪式感"与"参与感"的需求。 据媒体报道，随着《疯狂动物城2》热映，IP衍生品消费再次掀起热潮，从盲盒公仔到联名杯套， 年轻人为爱"氪金"，为情买单。数据显示，2025年中国IP衍生品市场规模预计达753亿元，同比增长超 六成。表面看，这是消费活力的体现；深层看，这折射出当代青年对"情绪价值"的强烈渴求。他们买的 不是商品，而是情感寄托、身份认同与社交货币。 真正的IP生命力，不在短期销量，而在能否持续传递打动人心的精神内核。故宫文创之所以备受欢 迎，不仅因其设计精巧，更因它让传统文化"活"了起来。反观当下一些IP，形象尚未成型便急于变现， 授权泛滥、品质参差，最终透支用户信任。正如专家所言，IP衍生品的核心竞争力 ...

12月2日，广东省玩具协会第九届二次会员大会在广州东方宾馆成功举办。广东省玩具协会会长兼潮玩分会会长陈黄漫现场重磅发布《2026中国潮玩消费 需求洞察报告》（下称《报告》），引发业界关注。 引言 《报告》由广东省玩具协会潮玩分会精心编撰，是国内首份系统性梳理中国潮玩消费需求新趋势、新特征的专业报告，对帮助业界同仁在产品创新、IP培 育、渠道建设、用户体验等方面精准发力，激发中国潮玩产业更大潜能，推动中国潮玩产业迈向高质量发展新征程等方面较强的参考价值。 ▍来源：中外玩具网 文/编辑：秦粤/Salas 为什么做？ 竞争加剧 突围须以需求为导向 经过数年的发展，潮玩已经成为中国玩具产业的重要组成部分。综合多家机构的调研数据，中国潮玩市场规模从2020年的200多亿元飙升至2024年的700多 亿元，年均复合增长率超过30%；2025年的市场增速虽然开始放缓，但预计仍将保持在20%左右的水平。到2026年，中国潮玩市场规模将稳步迈向千亿级 别。 伴随着市场规模的急速扩大，中国潮玩产业亦面临着同质化竞争加剧、IP生命周期缩短、消费者忠诚度难以维系等现实挑战。在此背景下，深入理解消费 行为背后的逻辑、把握市场演进规律， ...

Investment Rating - The investment rating for the light industry manufacturing sector is "Positive" [2] Core Insights - The global IP toy market is projected to reach 525.1 billion yuan in 2024, with a year-on-year growth of 21.7%, and is expected to grow to 771.7 billion yuan by 2029 [3][12] - The Chinese IP toy market is anticipated to reach 75.6 billion yuan in 2024, growing at a year-on-year rate of 29.2%, and is expected to reach 167.5 billion yuan by 2029 [3][13] - Generation Z is becoming the main consumer group, accounting for over 70% of the market, driven by emotional attachment, social needs, and companionship attributes [3][18] - The core competitiveness of the trendy toy industry lies in IP, with the highest cumulative revenue IP, Pokémon, reaching 98.9 billion USD [3][29] - The industry is witnessing a diversification of competition, with domestic IP gradually rising, and the market is still in a rapid development phase [3][4] Summary by Sections 1. Market Expansion and Consumer Demographics - The trendy toy market is expanding, with Generation Z becoming the primary consumer group [3][12] - The market structure is becoming more balanced, with static and movable dolls experiencing the fastest growth [3][13] 2. Value Transformation and Industry Trends - Leading IPs are enriching their cultural content through various media, creating a cross-media IP content ecosystem [3][4] - Companies are actively expanding their IP value transformation paths, achieving multi-category expansion and full ecosystem construction [3][4] 3. Full Industry Chain Coverage - The trend indicates that trendy toy companies are evolving from single-point breakthroughs to full industry chain layouts [3][4] - Companies like Disney and LEGO have achieved full chain layouts, while others are still working on their weaknesses [3][4] 4. Investment Recommendations - The report recommends investing in companies with full industry chain layouts such as Pop Mart, and those transforming retail into IP like Miniso and Morning Glory [4]

Core Insights - China's foreign trade shows a clear trend of resilience and quality improvement, with a total import and export value of 33.61 trillion yuan in the first three quarters, marking a 4% year-on-year increase [1] - The growth rate of imports and exports has accelerated each quarter, reaching 6% in the third quarter, indicating a strong recovery in foreign trade [1] Group 1: Resilience in Trade - The month of September saw a record monthly growth rate of 8% in foreign trade, reflecting the robust pressure resistance of China's trade sector [1] - The number of active foreign trade entities reached 700,000 in the first three quarters, surpassing the total for the previous year, with 613,000 being private enterprises, highlighting their role as a driving force in foreign trade [1] - China's trade diversification strategies have effectively mitigated external market risks, with high-quality supply from foreign trade enterprises injecting new momentum into exports [1] Group 2: Quality and Efficiency Upgrade - The export scale of industrial robots surged by 54.9% in the first three quarters, showcasing the growing international demand for Chinese manufacturing products [2] - The export of wind turbine generators and parts increased by 23.9%, while popular domestic products like blind box figurines gained traction in over 200 countries and regions [2] - The shift from individual products to comprehensive solutions in manufacturing is evident, with innovations such as smart systems integrating Bluetooth, Beidou, and 5G technology [2] Group 3: Upcoming Events and Market Trends - The upcoming China International Import Expo (CIIE) will feature six major exhibition areas, showcasing cutting-edge achievements in low-altitude economy, new materials, and smart healthcare, aligning with the structural changes in foreign trade [3] - High-tech product exports grew by 11.9%, while imports saw a slight decline of 0.2%, indicating a recovering domestic demand for high-end goods and technologies [3] - The dual circulation model of domestic and international markets is becoming more robust, although challenges such as global economic recovery and trade barriers remain [3]

Core Viewpoint - China's economic foundation remains stable, with multiple advantages, strong resilience, and significant potential, supporting the long-term positive trend and conditions for achieving high-quality foreign trade goals for the year [1][4]. Trade Performance - In the first three quarters of this year, China's total goods trade import and export value reached 33.61 trillion yuan, a year-on-year increase of 4%. The growth rate has accelerated each quarter, from 1.3% in Q1 and 4.5% in Q2 to 6% in Q3, marking eight consecutive quarters of year-on-year growth [1][2]. - In September, foreign trade achieved a monthly growth rate of 8%, the highest monthly increase of the year, demonstrating strong resilience in external trade [2]. Business Dynamics - The number of foreign trade entities with import and export performance reached 700,000 for the first time in the first three quarters, surpassing the total for the previous year. Among these, 613,000 are private enterprises, which have become a significant force in China's foreign trade [2]. - Continuous optimization of trade layout and diversification strategies have effectively mitigated external market risks, injecting new momentum into China's foreign trade exports [2]. Product and Market Trends - The export scale of industrial robots grew by 54.9% in the first three quarters, while the export of wind turbine generators and parts increased by 23.9%. Domestic products like blind box figurines have become global bestsellers, indicating a shift towards high-quality supply that meets international market demands [2]. - The proportion of exports from independent brand products is increasing year by year, reflecting a continuous optimization of the export product structure [2]. Trade Events and Future Outlook - The upcoming Autumn Canton Fair showcases a variety of smart products, highlighting the transition from single products to comprehensive solutions in Chinese manufacturing. This event emphasizes the global appeal of China's industrial and supply chain systems [3]. - The 8th China International Import Expo will feature six major exhibition areas, focusing on cutting-edge achievements in low-altitude economy, new materials, and smart healthcare, aligning with the structural changes observed in foreign trade [3]. - Despite the positive trends, challenges such as weak global economic recovery, shrinking market demand, and existing trade barriers remain as pressures to be addressed in the fourth quarter [3].

Core Viewpoint - China's foreign trade demonstrates resilience and growth despite global economic challenges, with significant exports of cultural and innovative products contributing to this success [2][5]. Group 1: Trade Performance - In the first three quarters, China's exports of holiday goods, dolls, and animal-shaped toys exceeded 50 billion yuan, reaching over 200 countries and regions [2]. - Total goods trade in the first three quarters amounted to 33.61 trillion yuan, reflecting a year-on-year growth of 4%, which is an acceleration of 0.5 percentage points compared to the first eight months [2][5]. Group 2: Key Strengths - The first keyword "confidence" highlights the stability of China's foreign trade, supported by a large industrial scale and strong supply chain capabilities [3]. - The second keyword "vitality" emphasizes the new growth momentum driven by the continuous development of new productive forces and the optimization of export product structures [3][4]. - The third keyword "sharpness" points to the rise of "national trend products," which represent a blend of Chinese culture, creativity, and manufacturing strength, gaining popularity both domestically and internationally [4]. Group 3: Notable Exports - Significant exports include a liquefied natural gas production platform valued at nearly 15 billion yuan, capable of meeting the gas needs of a city with a population of ten million [4]. - Exports of industrial robots increased by 54.9% in the first three quarters, showcasing the expanding application scenarios for Chinese manufacturing [4]. Group 4: Future Outlook - The upcoming China International Import Expo in Shanghai will feature a range of innovative products, including family companion robots, indicating ongoing advancements in technology and product offerings [4]. - Overall, China's foreign trade is characterized by resilience, structural optimization, and a dual focus on quantity and quality, contributing significantly to global economic stability [5].

Core Insights - Chinese trendy toys have become a new highlight in foreign trade exports, with over 50 billion yuan in exports of holiday goods, dolls, and animal-shaped toys in the first three quarters of 2025, reaching over 200 countries and regions [1][2] - The transformation from "OEM workshop" to "IP source" has been rapid, with companies leveraging unique product designs and international strategies to break cultural and geographical barriers [2][3] - The global trendy toy market is projected to grow from 8.7 billion yuan in 2015 to 44.8 billion yuan in 2024, with a compound annual growth rate of nearly 23% [4] Industry Trends - The core competitiveness of trendy toys lies in IP, which has evolved beyond mere symbols to create emotional connections and drive consumer demand [3][6] - Companies like Pop Mart have successfully expanded internationally, with 571 stores in 18 countries by mid-2025, and overseas revenue reaching 5.59 billion yuan, accounting for 40.3% of total revenue [4][5] - The trend of "going global" is seen as essential for Chinese trendy toy companies, with many planning to open stores in multiple countries [5] Challenges and Considerations - Intellectual property protection remains a significant concern, with customs intercepting 1.83 million suspected infringing LABUBU products this year [6] - The need for a systematic approach to IP protection is emphasized, advocating for the registration of original narratives as global languages and continuous innovation to raise imitation costs [6]

Core Viewpoint - China's foreign trade has shown resilience and a positive development trend in the first three quarters of the year, with a total import and export value of 33.61 trillion yuan, a year-on-year increase of 4% [1] Group 1: Resilience - The strong resilience of China's foreign trade is reflected in its stable performance, with China's share of global goods trade at 11.8% in the first seven months, maintaining its position as the world's largest goods trader [2] - The overall growth rate of imports and exports has accelerated, with quarterly growth rates of 1.3%, 4.5%, and 6% respectively, marking eight consecutive quarters of year-on-year growth [2] - In September alone, imports and exports reached 4.04 trillion yuan, a year-on-year increase of 8%, the highest monthly growth rate of the year [2] Group 2: Growth Momentum - The growth momentum is driven by the continuous development of new productive forces and the upgrading of key industries, with high-tech product exports increasing by 11.9% year-on-year, contributing over 30% to overall export growth [3] - The export of industrial robots surged by 54.9%, and green products like wind power equipment and electric locomotives also saw significant growth [3] - Cross-border e-commerce has emerged as a new driving force for foreign trade growth, with exports primarily in apparel, jewelry, and digital products [3][4] Group 3: Market Expansion - The number of foreign trade entities has reached 700,000, surpassing last year's total, indicating a robust and proactive approach among trade participants [5][6] - China has expanded its trade partnerships, being among the top three trading partners for 166 countries and regions, an increase of 14 from the previous year [6] - Trade with countries involved in the Belt and Road Initiative reached 17.37 trillion yuan, a year-on-year increase of 6.2%, accounting for 51.7% of total trade [6][7] Group 4: Future Outlook - Despite the positive trends, the external environment remains complex and challenging, with uncertainties and difficulties increasing, necessitating continued efforts to stabilize foreign trade in the fourth quarter [8]

Group 1: Core Insights - China's manufacturing sector is experiencing significant growth, with exports of industrial robots increasing by 54.9% and wind power equipment exports rising by 23.9% in the first three quarters [1] - Trade with Shanghai Cooperation Organization (SCO) member countries has deepened, with imports and exports reaching 2.75 trillion yuan, a year-on-year increase of 2.4% [1] - The total value of China's goods trade reached 33.61 trillion yuan in the first three quarters, reflecting a 4% year-on-year growth, with exports growing by 7.1% and imports declining by 0.2% [2] Group 2: Export Trends - The export structure is continuously optimizing, with over 500 billion yuan worth of festive goods, toys, and animal-shaped products exported to over 200 countries, many of which are original Chinese products [2] - The popularity of Chinese cultural products, such as lanterns and bamboo crafts, has surged internationally, showcasing the appeal of original Chinese IP [3] - The number of foreign trade enterprises has increased to 700,000, a rise of 5.2% year-on-year, with private enterprises accounting for 61.3% of total trade [3] Group 3: Economic Stability and Challenges - China's foreign trade has shown resilience, with both exports and imports achieving year-on-year growth for four consecutive months [4] - Major provinces like Guangdong, Jiangsu, and Zhejiang contributed significantly to national trade growth, accounting for over 80% of the total increase [4] - Despite global economic uncertainties and rising protectionism, China's economic fundamentals remain strong, supporting sustained trade growth [4] Group 4: Cross-Border E-commerce - Cross-border e-commerce has emerged as a vital growth driver, with imports and exports reaching 1.37 trillion yuan in the first half of the year, a 10.3% increase [5] - The structure of cross-border e-commerce exports is dominated by apparel, jewelry, and electronics, while imports focus on beauty products and fresh food [5] - Customs reforms and innovations, such as electronic tax payment systems and streamlined logistics, are enhancing the efficiency and quality of cross-border e-commerce [6]

Core Insights - The rise of domestic products has led to significant growth in China's export of holiday goods and toys, with over 50 billion yuan exported to more than 200 countries in the first three quarters of 2025, showcasing the influence of Chinese traditional culture and manufacturing strength [1] - The transformation of China's toy industry from a manufacturing hub to an IP powerhouse has been rapid, with unique product designs and international strategies driving this change [2][3] - The global toy market is experiencing robust growth, with a compound annual growth rate of nearly 23% from 2015 to 2024, prompting Chinese toy companies to expand internationally [4] Industry Trends - The export of trendy toys is fueled by the reconstruction of IP competitiveness, where successful IPs create emotional connections and drive consumer demand [3] - Companies like Pop Mart have successfully launched limited edition products that create significant consumer interest, demonstrating the market penetration power of "culture + creativity" [2] - The overseas revenue for Pop Mart reached 5.59 billion yuan in the first half of 2025, accounting for 40.3% of total revenue, with a staggering 1142.3% year-on-year growth in the Americas [4] Market Expansion - The trend of "going global" has become essential for Chinese toy companies, with Pop Mart opening stores in 18 countries and TOPTOY planning to expand into 5 to 6 countries [4][5] - The protection of intellectual property is a critical issue as companies expand internationally, with significant numbers of infringing products being intercepted by customs [5][6] - Future strategies will focus on enhancing IP protection and creating a robust legal and cultural framework to support the long-term value of brands [6]