Core Insights - The display driver chip market is undergoing significant transformation due to intense capital movements, with China holding 76% of global display panel capacity and a localization rate of 34% for driver chips [1][2] - The industry is facing pressures from technological iterations, geopolitical factors, and a capital downturn, making mergers and acquisitions a necessity rather than an option [1][3] - The market is experiencing a bifurcation between high-end competition and price wars, leading to a decline in overall market prices and profits [1][3] Market Dynamics - The global driver chip industry has seen a "boom and bust" cycle, with a peak in 2021 due to chip shortages, followed by a decline in 2022-2023 due to weak consumer demand [1][2] - The demand for AI chips is expected to boost wafer foundry utilization rates, but display driver chip prices remain under pressure as the market shifts towards inventory competition [1][2] Technological Trends - OLED driver chips are advancing towards 22nm processes to meet the demands for lower power consumption and smaller sizes in high-end smartphones [2][4] - The integration of TDDI chips is increasing in the automotive and tablet markets, with low power consumption and high integration becoming key R&D focuses [6][7] Competitive Landscape - The gross margin for leading global driver chip companies has decreased from 50% in 2021 to 40% in 2023, while the average gross margin for Chinese companies is below 20% [3][4] - Price wars have reached critical levels, threatening the survival of many companies in the industry [3][4] Mergers and Acquisitions - The sale of MagnaChip's OLED driver business exemplifies the trend of technology exchange, as companies focus on core competencies amid declining market shares [8][9] - Taiwanese company ILI Technology's acquisition of MediaTek's TCON assets highlights a strategy of enhancing competitiveness through integration [9] - The anxiety in the industry is reflected in the struggles of Chinese companies to secure funding and navigate technological barriers, leading to a wave of mergers and acquisitions [9][10] Industry Evolution - The reshaping of the driver chip industry signifies a shift from "scale expansion" to "value reconstruction," where technological depth and ecosystem integration are crucial for survival [10][11] - Companies must not only focus on domestic substitution but also on building an irreplaceable ecological position in the technology race [10][11]

2 0 2 5年3月7日，在CINNO Re s e a r c h举办的"全球驱动芯片市场机遇与挑战"会员线上沙龙中， CINNO Re s e a r c h首席分析师周华以近期行业密集的资本动作为切口，揭开了显示驱动芯片市场 的深层变革。 本篇看点： 数据显示，中国已占据全球显示面板7 6%的产能份额，驱动芯片本土化率三年内从不足1 0%跃升 至3 4%。然而，在OLED驱动芯片等高端领域，2 8 nm以下制程仍被台韩企业主导，价格下行与存 量竞争的双重压力持续挤压利润空间。周华指出："当前行业正处于技术迭代、地缘政治与资本 寒冬的三重挤压下，并购重组已从'可选项'变为'必选项'。" 市场分化：高端战场与价格绞杀 驱动芯片本土化率提升，但高端市场仍被台韩垄断。在2 8 nm以下的高端 OLED市场，大陆企业的市场份额仍然不足1 5%。 行业面临"量升价跌"困境，市场规模缩水触发并购潮：显示驱动芯片行业在 近年来出现了产量上升但价格下跌的趋势。 行业转向生态重构，技术卡位与产业链整合成为关键：显示驱动芯片行业正 在从简单的"替代"策略转向更深层次的生态重构。 过去三年，全球驱动芯片行业经历了一场"冰火两重 ...