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同样都是电商平台,为何拼多多上比淘宝还要便宜?商家一语道出背后真相
Sou Hu Cai Jing· 2026-02-01 11:49
Core Insights - The price differences between Pinduoduo and Taobao stem from distinct user demographics and purchasing behaviors, with Pinduoduo targeting price-sensitive consumers primarily in lower-tier cities, while Taobao attracts users willing to pay for brand value and better service [3][10] User Demographics - Pinduoduo's user base consists largely of consumers from third and fourth-tier cities, who prioritize low prices over brand reputation and service quality [3][4] - Taobao users are generally more inclined to pay a premium for brand trust, detailed product descriptions, and comprehensive after-sales service [3][4] Pricing Strategies - Merchants adopt different pricing strategies on Pinduoduo and Taobao, often pricing the same product significantly lower on Pinduoduo to drive volume sales [4][6] - Pinduoduo merchants may source products from cheaper suppliers or create lower-cost versions specifically for the platform, allowing for lower retail prices [4][6] Cost Structure - The logistics costs for Pinduoduo are generally lower due to its focus on lower-tier cities, which allows for a more cost-effective delivery network compared to Taobao's broader coverage [4][6] - Pinduoduo's aggressive subsidy policies during its growth phase have enabled merchants to lower effective costs, resulting in lower prices for consumers [6][10] Profit Models - Pinduoduo merchants often employ a "low margin, high volume" strategy, focusing on selling large quantities at lower profits, while Taobao merchants may rely on brand differentiation to maintain higher margins [6][7] - The ranking mechanisms on both platforms differ, with Pinduoduo prioritizing sales volume for visibility, encouraging aggressive pricing strategies [7][10] Consumer Experience - The service experience on Taobao is generally more robust, with higher investments in customer service and return processes, which contribute to higher product prices [7][9] - Pinduoduo's simplified return processes and lower service costs result in lower prices, but may compromise the overall shopping experience [7][9] Product Quality Considerations - Many low-priced items on Pinduoduo may have different specifications or lower-quality materials compared to those on Taobao, reflecting the trade-offs consumers may face [9][10] - Some Pinduoduo products may be clearance items or sold at a loss to boost sales volume, indicating a strategic approach to market penetration [9][10] Market Dynamics - The price differences between Pinduoduo and Taobao are a natural outcome of market dynamics, reflecting varying consumer needs and business strategies [10][11] - The competitive landscape in e-commerce allows Pinduoduo to thrive by catering to a segment of consumers who are highly price-sensitive, thus fulfilling a market gap [10][11]
星辰夜读丨父亲的矿灯
中国能源报· 2025-10-08 13:04
初一那年的一个夜晚,我在学校晚读过后暴雨倾盆,校门口的积水漫过脚踝,同学们陆续被家长 接走,我缩在校门口的屋檐下,望着雨幕发愁。正沮丧时,矿灯熟悉的昏黄光晕穿透雨帘,父亲 举 着 它 一 步 一 步 趟 着 水 走 来 , 裤 脚 早 已 湿 透 。 他 二 话 不 说 , 脱 下 外 套 裹 住 我 , 将 矿 灯 塞 进 我 怀 里,随即背起我往家走。 一路上,矿灯的光晕在雨夜里明明灭灭,父亲的脚步却很稳,溅起的水花打湿他的后背,我伏在 他背上,听着他急促的喘息声,突然发现他的肩膀不再像以前那般宽阔,却依然是我最坚实的依 靠。那盏矿灯,不仅照亮了回家的路,更照亮了我心底的温暖与安心。 后来搬家,放在角落里的矿灯逐渐蒙尘,渐渐消失在我们的视野。直到我工作后有次回家,握着 外甥的小手教他拧亮一盏轻便的LED台灯,指尖忽然出现那陈旧的粗砺旋钮触感,于是翻箱倒柜 重新找出老矿灯,用软布擦拭干净,重新充满电,关上房间的灯光,重新将它点亮。 老矿灯曾在黑暗里燃起的温和光束忽然再次照亮心间。它曾是父亲在千尺井下开凿的微小星辰, 也曾降格为我手中一件拙重玩具,变作抚慰的火种,变作泥径上虫鸣夜捕的引路明灯,更化作暴 雨夜中 ...
多家上市公司助力保山汉营润泽学校
Group 1 - The donation event at Han Ying Runze School in Baoshan, Yunnan, involved collaboration between Kanta Public Welfare and executives from listed companies in Yunnan, including Yangguang Lighting and Dinghan Technology [1][2] - Various companies contributed items such as backpacks, LED desk lamps, and a test paper scanner, along with over a thousand books and stationery from Sichuan companies [1] - The donations aim to improve the school's teaching conditions and meet the students' living needs, highlighting the role of corporate social responsibility in education [1][2] Group 2 - The visit allowed company executives to understand the school's unique educational features and daily life, establishing direct communication channels between listed companies and remote educational institutions [2] - This face-to-face interaction enhances the transparency and trust of the charitable projects, allowing donors to see the impact of their contributions [2] - Kanta Public Welfare, initiated by Kanta Consulting, serves as a platform for listed companies to effectively engage in social responsibility practices [2]