Core Insights - The WeChat Mini Games ecosystem is thriving, with a 10% year-on-year increase in user online duration and over 80% of users starting games through "pull-down, social, and search" methods [1] - More than 400,000 mini game developers are involved, with over 80% being small teams of fewer than 30 people [1] - Approximately 70% of listed gaming companies are investing in the mini game ecosystem, leading to a rich variety of engaging games for users [1] User Engagement - The monthly active users of WeChat Mini Games have reached 500 million, with users playing an average of 6 games per month and daily online duration also increasing by 10% compared to last year [1] - Nearly 70 games have achieved over 1 million daily active users (DAU), and over 300 games have generated more than 10 million yuan in quarterly revenue [1] Market Expansion - International gaming giant Supercell has entered the Chinese WeChat Mini Games market, launching its competitive mobile game "Brawl Stars" exclusively on the platform, with a mini game version of "Clash Royale" expected to launch in September [1] - The mini game IP cooperation platform has over 200 quality IPs, with new city tourism IPs being added, marking a significant expansion in the IP collaboration space [2] Technological Advancements - The PC mini games have seen a 55% increase in activity and a 40% expansion in commercial scale, with user acquisition spending increasing fourfold [2] - The WeChat Mini Games platform has introduced the LTVMax optimization tool and upgraded its technical capabilities, allowing for larger game sizes and improved efficiency in advertising [2] Social Responsibility - The WeChat Mini Games team has upgraded the WeCare public welfare program, opening donation capabilities and exclusive feedback mechanisms to all developers by July 1, 2025, with over 1 million yuan donated during the testing phase [2]

为了帮助开发者更好地拥抱小游戏生态，小游戏团队也从技术、运营、商业等多个方面入手，为开发者 保驾护航。微信小游戏平台特别研发LTVMax调优工具，完成全视角的调优。同时，平台技术能力全面 升级，IAA小游戏全面开放从 200M到 1G的扩容，渲染帧耗时降低 10%，试玩广告持续提升效率和能 力，为买量提供新的场景。此外，从规范安全地实现高效入场，到游戏资产的创新保护，再到长线提供 有温度的运营服务，平台持续完善开发者服务体系。 【环球网科技报道 记者 李文瑶】6月25日，在微信小游戏开发者大会上，微信小游戏团队披露了最新生 态图景：过去一年，用户在线时长同比增长10%，有超过8成的用户由"下拉、社交、搜索"等启动。总 数超过40万的小游戏开发者群体中，超8成是30人以下的小团队；同时，小游戏生态也吸引了70%的上 市游戏公司投入，一起为用户提供丰富好玩的小游戏。目前已有近70款游戏达成百万以上DAU（日活 跃用户），超300款游戏单季度流水超过千万元。 社交是微信小游戏玩法的重要部分。依托微信生态的社交能力，微信小游戏可以实现玩家与好友之间的 互动，形成小游戏内和微信生态内的双圈闭环。后续，平台将逐步支持虚拟 ...