Core Insights - The company reported a revenue of 1.371 billion yuan for the first half of 2025, with a comparable growth of 4% after excluding the Ed Hardy brand from consolidated financials, and a significant net profit increase of 45.3% to 85.06 million yuan [2] Group 1: Domestic Market Performance - The domestic market showed steady growth, with the company's multi-brand matrix contributing to a comparable revenue increase of approximately 5% in the first half of the year, and an 8.4% growth in the second quarter [3] - The international brands under the company maintained strong growth in the domestic market, with self-portrait achieving a revenue of 285 million yuan, a 21% year-on-year increase, and IRO generating 307 million yuan, with a 16% growth in the China region [3] Group 2: Online Sales Strategy - The company implemented a multi-brand, multi-platform online strategy, resulting in a 21% increase in online sales to 268 million yuan, with online revenue accounting for 20% of main business operations [4] - Self-portrait brand saw over 40% growth in online revenue, while Laurèl and ELLASSAY brands also reported significant online sales increases of 14% and 13% respectively [4] Group 3: Store Upgrades and Consumer Experience - The company focused on enhancing store experiences through the establishment of flagship stores and unique brand collaborations, which improved overall store efficiency [5] - IRO's overseas business implemented cost reduction and efficiency measures, leading to gradual improvements in profitability [5] Group 4: Operational Efficiency and Cost Management - The company emphasized process optimization and strict budget management, resulting in a 2.1 percentage point decrease in combined sales and management expense ratios [6] - Inventory turnover improved significantly from 0.8 times to 1.1 times, indicating better inventory management while maintaining sales growth [6]

Core Viewpoint - Shenzhen Ge Li Si Apparel Co., Ltd. is set to hold its shareholder meeting on June 16, 2025, with a focus on maintaining shareholder rights and ensuring smooth proceedings [1][2][3]. Meeting Details - The meeting will combine on-site and online voting methods, with specific time slots for voting [1][2]. - The location for the on-site meeting is specified as the 12th floor of the Tai Ran Li Cheng Building, Shenzhen [2]. - The agenda includes the introduction of the meeting, presentation of the board's work report, and voting on various proposals [3][4]. Company Performance - In 2024, the company achieved a revenue of 3.036 billion yuan, marking a year-on-year increase of 4.14% [5][9]. - The domestic market saw significant growth, particularly for brands like ELLASSAY, self-portrait, Laurèl, and IRO, with self-portrait brand revenue surpassing 500 million yuan, growing by 21% [5][9]. - Online sales also experienced a substantial increase, with a 32% year-on-year growth, and online sales accounted for 17.4% of total revenue [9][10]. Market Trends - The apparel industry is witnessing a trend towards high-end brand consolidation, with market share increasingly concentrated among leading companies [6][7]. - Younger consumers are driving a shift towards emotional and personalized consumption, with brands needing to appeal to multiple age groups [7][8]. - The rise of new technologies and platforms is enhancing industry efficiency, necessitating brands to adapt to digital transformation [8][10]. Strategic Initiatives - The company is focusing on digital transformation and AI technology to improve operational efficiency and enhance customer engagement [10][12]. - Sustainability initiatives are being prioritized, with efforts to reduce carbon emissions and promote eco-friendly practices [13][19]. - The company plans to optimize its store network and enhance the customer experience through refined management practices [20][21].