日前，歌力思(603808) 披露2025年半年度报告。报告期内，公司多品牌矩阵持续发展，实现营收13.71 亿元，剔除Ed Hardy品牌不再纳入合并报表范围的影响，公司营收可比口径同比增长4%。由于国内市 场稳健发展、海外业务降本增效措施持续落实，归母净利润同比实现45.3%的高速增长，增至8506万 元。 值得关注的是，公司国内市场整体稳健增长、运营效率提升，费用率有所下降。同时在海外市场，通过 加速优化低效门店、加强预算管理，费用进一步控制，海外业务利润逐步改善。综合看，公司降本增效 效果逐步显现，盈利能力明显恢复，2025年上半年归母净利润明显提升，达到8506万元，同比大幅增长 45.3%。 同时，公司积极应对海外宏观环境不确定性影响，IRO海外业务降本增效措施持续落地，加速优化低效 门店，同时严格预算管理，海外业务实现逐步改善。 2025年作为公司的降本年，公司持续推进流程优化、严格预算管理，各品牌通过营销活动结合多渠道销 售形式，强调营销活动品效合一，全面提升了公司精细化运营能力。同时，公司从"设计—供应链—商 品管理—品牌运营"的链路全面积极拥抱AI技术，提升各部门的运作效率。上半年公司销售 ...

Core Viewpoint - Shenzhen Ge Li Si Apparel Co., Ltd. is set to hold its shareholder meeting on June 16, 2025, with a focus on maintaining shareholder rights and ensuring smooth proceedings [1][2][3]. Meeting Details - The meeting will combine on-site and online voting methods, with specific time slots for voting [1][2]. - The location for the on-site meeting is specified as the 12th floor of the Tai Ran Li Cheng Building, Shenzhen [2]. - The agenda includes the introduction of the meeting, presentation of the board's work report, and voting on various proposals [3][4]. Company Performance - In 2024, the company achieved a revenue of 3.036 billion yuan, marking a year-on-year increase of 4.14% [5][9]. - The domestic market saw significant growth, particularly for brands like ELLASSAY, self-portrait, Laurèl, and IRO, with self-portrait brand revenue surpassing 500 million yuan, growing by 21% [5][9]. - Online sales also experienced a substantial increase, with a 32% year-on-year growth, and online sales accounted for 17.4% of total revenue [9][10]. Market Trends - The apparel industry is witnessing a trend towards high-end brand consolidation, with market share increasingly concentrated among leading companies [6][7]. - Younger consumers are driving a shift towards emotional and personalized consumption, with brands needing to appeal to multiple age groups [7][8]. - The rise of new technologies and platforms is enhancing industry efficiency, necessitating brands to adapt to digital transformation [8][10]. Strategic Initiatives - The company is focusing on digital transformation and AI technology to improve operational efficiency and enhance customer engagement [10][12]. - Sustainability initiatives are being prioritized, with efforts to reduce carbon emissions and promote eco-friendly practices [13][19]. - The company plans to optimize its store network and enhance the customer experience through refined management practices [20][21].

Core Viewpoint - Company has maintained revenue growth despite challenges in the apparel industry, focusing on design, brand investment, and terminal operation management [1] Group 1: Financial Performance - In Q1 2025, the company's net profit attributable to shareholders increased by 40.24% year-on-year to 40.94 million yuan, driven by steady domestic market growth and effective cost control [1] - Online sales for 2024 are projected to grow by 32% to 521 million yuan, with online sales accounting for 17.4% of total revenue, an increase of 3.7 percentage points from the previous year [2] - In Q1 2025, online revenue continued to grow, with a year-on-year increase of 26% in comparable terms, and significant growth in various brands, including ELLASSAY (23%), Laurèl (25%), self-portrait (31%), and IRO (62%) in China [2] Group 2: Strategic Initiatives - The company is committed to a multi-brand, multi-platform development strategy, enhancing e-commerce operational capabilities to increase the proportion of e-commerce revenue [2] - 2025 is designated as a cost-reduction year, with strict control over expenses, including production, supply chain, sales, and management costs [3] - Future profit growth is expected to be driven by same-store sales growth, quality expansion of brand stores, online growth potential, and the continuous expansion of multi-brand and product lines [3] Group 3: Industry Outlook - The chairman of the company believes that the apparel industry will continue to be significant, with consumer demand evolving towards brand-oriented and personalized needs [3] - The industry is expected to develop in two directions: affordable basic needs and high-end, branded, quality, and personalized consumption upgrades [3]