远山 | 文 一款Labubu盲盒的价格变化，为观察中国潮玩产业提供了一个切口。泡泡玛特半年多前推出的Labubu"怪味便利店"系列，价格在一天之内就从原价 199元被炒至4600多元，近期则回落并稳定在260元左右。这场由短期炒作引发的价格暴涨，最终重归平静。 Labubu盲盒二手价格的大幅回落，属于市场的正常调整。价格单日涨幅超过20倍，这已远超玩具本身的消费价值，演变为纯粹的投机行为。依赖炒作支撑 的高价基础本就脆弱。一旦生产方增加市场供应，供求关系改变，虚高的价格便难以维持。价格的起伏，正是市场挤出泡沫、回归商品真实价值的过程。 Labubu的成功确实令人关注。作为泡泡玛特最受欢迎的 IP之一，Labubu在2024年为公司贡献了超过1/3的收入，推动泡泡玛特全年营收达到130.4亿元，较前 一年增长了1倍以上。2025年上半年，泡泡玛特的营收与净利润更分别实现了204.4%和396.5%的增长，Labubu同样功不可没。这证明优秀的原创设计确实蕴 藏着巨大的商业价值。 更关键的差异在于IP的积累时间。万代运营的高达、龙珠等IP已有数十年历史，经历了市场的长期考验；乐高的产品则能覆盖从儿童到成人的全年 ...

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened, showcasing Dongguan's "Trendy Dongguan" theme, focusing on the trendy toy industry and cultural tourism integration [1] - Dongguan is the largest toy export base in China, producing nearly 85% of the country's trendy toys, with the slogan "World toys look to China, Chinese toys look to Dongguan" gaining recognition [1] - In 2023, Dongguan was awarded the title of "China's Trendy Toy Capital," with 160 enterprises in the trendy toy production sector achieving nearly 23.8 billion yuan in revenue, a year-on-year growth of nearly 19% [1] Group 2 - The trendy fashion toy display area highlighted the application and integration of trendy art and fashion culture in the toy sector, featuring brands like TOYCITY and products based on popular domestic animation IPs [2] - The warm companionship toy display area focused on plush toys for companionship and parent-child interaction, showcasing products that blend traditional Chinese medicine culture with modern toy design [2] - The high-tech interactive toy display area featured innovations in artificial intelligence and virtual reality, including AI smart toys capable of interactive communication with users [2]