Core Insights - The MAZDA EZ-60, a strategic model from Changan Mazda, has generated significant attention at the Shanghai Auto Show despite a lack of promotional gimmicks [1][3] - The design philosophy of the EZ-60 emphasizes artistic creation, with a focus on aesthetic value and craftsmanship, utilizing traditional clay modeling techniques [4][6] - The vehicle features a modern design language, with a unique deep purple color inspired by the night sky, and incorporates aerodynamic elements to enhance performance [6][7] Design and Features - The EZ-60's design includes a minimalist front with the Mazda emblem resembling wings, symbolizing the brand's aspirations in the new energy era [6] - The interior boasts advanced technology, including a 100-inch glasses-free 3D HUD and a six-screen setup totaling 150 inches, aimed at enhancing user experience [9][11] - The vehicle maintains a focus on driving pleasure and safety, adhering to Mazda's core principles while integrating modern features appealing to younger consumers [11][12] Market Strategy - Changan Mazda is committed to advancing its electrification strategy, with plans for new product launches in the coming years, including the recently introduced EZ-60 [9][12] - The company aims to deepen collaboration with Changan Automobile, celebrating 20 years of partnership, to enhance electric vehicle offerings in the Chinese market [9][12] - Both the EZ-6 and EZ-60 models are designed to meet both Chinese and European standards, ensuring consistency in quality and design across markets [11][12]

Core Viewpoint - The rapid development of electrification and intelligence in the Chinese market is expected to continue, with Mazda collaborating with Changan Automobile to enhance their market presence and product offerings in the new energy vehicle sector [1]. Group 1: Collaboration and Product Development - Mazda and Changan Automobile are celebrating 20 years of partnership, transitioning from local production to global collaboration [1]. - The MAZDA EZ-60, a strategic new energy vehicle, made its global debut at the Shanghai Auto Show, highlighting the collaboration between the two companies [1]. - Future cooperation will focus on new energy vehicle development, supply chain integration, and overseas market expansion, with a model of "China R&D, global output" [1]. Group 2: Product Features and Market Strategy - The EZ-60 is positioned in the SUV segment, which is significant in the Chinese market, and features advanced technology such as a 26.45-inch display and 23 speakers for an immersive audio experience [4]. - The naming strategy for the EZ-6 and its overseas version, MAZDA6e, is designed to enhance brand recognition in different markets [5]. - The company aims to leverage its existing customer base and enhance its product lineup to improve communication with consumers [6]. Group 3: Market Challenges and Competitive Landscape - The competitive landscape in China is intense, with local brands dominating the new energy vehicle market, where Japanese joint ventures hold only about 1% market share [5]. - Long-term strategies include deepening collaboration with Changan Automobile and maintaining Mazda's unique brand identity to ensure reasonable profit margins [7]. - The company is considering implementing customer-oriented policies, such as lifetime warranties, based on market research and customer needs [8].