Core Viewpoint - DJI has significantly reduced prices on several products, including a nearly 20% drop for the Osmo Pocket 3 and up to 1500 yuan for the Mini series drones, leading to consumer outrage and accusations of betrayal due to the timing of the price cuts [1][2][4]. Group 1: Price Reduction Impact - The price cuts were labeled as a "Double Eleven regular promotion," but the timing and magnitude of the reductions angered recent buyers who felt deceived [2][4]. - Consumers who purchased products just before the price drop found themselves facing significant price differences, with some unable to take advantage of price protection policies due to the timing of their purchases [4][5]. - The price drop has sparked discussions about the brand's pricing strategy and the implications for consumer trust, particularly among those who bought products through offline channels [5][7]. Group 2: Market Dynamics - The release of the "legendary new product" Pocket 4 has created anticipation among users, with some opting to wait rather than purchase the current model [3][19]. - The price drop is seen as a strategic move by DJI to clear inventory before the launch of new products and to set a competitive price point that raises barriers for potential new entrants in the market [19][20]. - The competitive landscape is intensifying, with new players like Insta360 and established smartphone manufacturers like OPPO and vivo planning to enter the handheld imaging device market, posing a significant challenge to DJI [15][16][20]. Group 3: Consumer Sentiment and Brand Perception - The drastic price reduction has led to a loss of perceived value for the Pocket 3, which was previously viewed as a scarce and desirable product [8][10][14]. - Consumers who experienced the scarcity and high demand for the Pocket 3 now feel their investment has been undermined by the sudden price drop, leading to frustration and disappointment [12][14]. - The complexity of DJI's distribution channels has resulted in varying customer experiences regarding price protection and returns, further complicating consumer sentiment towards the brand [6][7].

8 月 22 日，黔东南地区首家 DJI 大疆授权体验店在凯里国贸正式落地，于万众期待中盛大开业！ 开业期间，多重福利重磅来袭：开业专享 95 折，进店打卡 即可领取定制周边，购机狂欢持续3天。 作为大疆在黔东南地区的首店标杆，DJI 大疆 | 凯里国贸授权体验店以独特的科技感空间布局和丰富的全系列产品展示为核心，致力于为顾客打造全方位、 高品质的服务体验。 店内功能分区科学合理，各区域特色鲜明：产品展示区采用现代化陈列方式，将大疆全系列产品及相关配件有序呈现，便于消费者近距离观察、深度体验， 直观了解产品的核心特点与技术优势。 作为低空经济的核心参与者，大疆产品在众多领域发挥着关键作用，为产业升级提供了强大技术支撑，用科技助力低空经济发展，DJI 大疆 | 凯里国贸授权 体验店的开业，将有效推动黔东南地区低空经济的发展，促进相关行业技术进步，满足本地无人机及摄影爱好者的多样化需求，为区域低空经济创新发展创 造更多可能与价值。 此外，体验店还特别设置试飞体验服务，官方认证教员一对一指导，让顾客通过亲身操作，更直观地感受大疆无人机卓越的飞行性能、精准的操控性和高清 的拍摄效果，从而更科学地选择适合自己的产品。 ...