Core Viewpoint - DJI has significantly reduced prices on several products, including a nearly 20% drop for the Osmo Pocket 3 and up to 1500 yuan for the Mini series drones, leading to consumer outrage and accusations of betrayal due to the timing of the price cuts [1][2][4]. Group 1: Price Reduction Impact - The price cuts were labeled as a "Double Eleven regular promotion," but the timing and magnitude of the reductions angered recent buyers who felt deceived [2][4]. - Consumers who purchased products just before the price drop found themselves facing significant price differences, with some unable to take advantage of price protection policies due to the timing of their purchases [4][5]. - The price drop has sparked discussions about the brand's pricing strategy and the implications for consumer trust, particularly among those who bought products through offline channels [5][7]. Group 2: Market Dynamics - The release of the "legendary new product" Pocket 4 has created anticipation among users, with some opting to wait rather than purchase the current model [3][19]. - The price drop is seen as a strategic move by DJI to clear inventory before the launch of new products and to set a competitive price point that raises barriers for potential new entrants in the market [19][20]. - The competitive landscape is intensifying, with new players like Insta360 and established smartphone manufacturers like OPPO and vivo planning to enter the handheld imaging device market, posing a significant challenge to DJI [15][16][20]. Group 3: Consumer Sentiment and Brand Perception - The drastic price reduction has led to a loss of perceived value for the Pocket 3, which was previously viewed as a scarce and desirable product [8][10][14]. - Consumers who experienced the scarcity and high demand for the Pocket 3 now feel their investment has been undermined by the sudden price drop, leading to frustration and disappointment [12][14]. - The complexity of DJI's distribution channels has resulted in varying customer experiences regarding price protection and returns, further complicating consumer sentiment towards the brand [6][7].

Core Insights - DJI has opened its first authorized experience store in the Qiandongnan region, located in Kaili Guomao, offering various promotions and a unique shopping experience [1][5] - The store features a well-organized layout with distinct functional areas, showcasing the full range of DJI products and accessories for customer engagement [1][3] - The store provides trial flight experiences with certified instructors, allowing customers to directly experience the performance and capabilities of DJI drones [2][3] Product and Service Offerings - The experience store includes a product display area that presents DJI's entire product line, including consumer, professional, and industrial drones, as well as handheld devices and smart accessories [3] - DJI's consumer drones, such as the Mavic, Air, and Mini series, are designed for ease of use and portability, appealing to both hobbyists and everyday consumers [3] - The store also features an activity teaching area where customers can receive one-on-one guidance from professional staff and certified instructors to learn drone operation skills [3] Industry Impact - As a key player in the low-altitude economy, DJI's products support various industries and contribute to technological advancements [5] - The opening of the DJI experience store is expected to promote the development of the low-altitude economy in the Qiandongnan region, catering to the diverse needs of local drone and photography enthusiasts [5]