作者 | 刘杰 编辑 | 魏晓 这个双十一，定价两千多的高梵真的卖爆了！ 在2025年天猫双十一的"开门红"阶段，高梵销量位列羽绒服销售榜第四，其直播间实现了超过50%的增长。 这个年销超50亿的资本新贵，正以不可阻挡之势席卷羽绒圈。 据悉，高梵在上周低调完成新一轮融资，投资方正是雷军旗下的顺为资本，不过具体投资金额及相关信息均未知。 尽管双方对外均不予回应，但一切其实早有迹可循。 雷军曾多次在公开场合身穿高梵的鹅绒服为其"站台"。 高梵的"顶级朋友圈"远不止雷军，就连马斯克的母亲梅耶·马斯克也多次在社交平台主动带货，直言喜爱其设计。 不过，高梵的爆火不仅是靠总裁带货，而是靠疯狂蹭羽绒服届的"爱马仕"Moncler。 凭借"质价比"，其精准切入"买不起万元Moncler、又看不上普通羽绒服"的新中产，试图成为其"平替"。 然而，高光之下，挑战仍存。尽管增长迅猛，高梵在面料工艺、防绒技术和品牌积淀上仍难与"羽皇"Moncler正面抗衡。 它成功卡住了"质价比"的黄金价位，却似乎，仍难真正踏入奢侈品的领地。 高梵的战术很清晰：Moncler的作业，我全盘照抄。 你说黑金配色经典？高梵就给你调出五彩斑斓的黑：有针对 ...

Group 1 - The commercial performance in Wuhan during the May Day holiday was notably strong, with luxury goods and gold jewelry being the top choices for tourists [1][2] - Long queues were observed at luxury brand counters, with significant purchases reported, such as a customer buying multiple high-end items in a short time [2][3] - Gold counters became popular, resembling tourist attractions, with customers queuing for gold jewelry and significant purchases being made, including a high-value custom order [3] Group 2 - The WS Dreamland in Wuhan attracted families, with long wait times for attractions, indicating a successful family-oriented marketing strategy [5][7] - The integration of extreme sports events in shopping centers has proven effective in attracting young consumers, leading to impulsive purchases [8][10] - New store openings, such as a popular hamburger shop, generated significant consumer interest and social media buzz, highlighting the importance of experiential marketing [11][13] Group 3 - Innovative financing options, such as interest-free installment plans, have encouraged higher spending among consumers, particularly in luxury and digital products [14] - The transformation of commercial spaces into cultural and experiential venues, like flower exhibitions, has attracted diverse customer demographics, enhancing the shopping experience [17]