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「丑鞋」KEEN的逆袭
36氪· 2025-07-02 09:58
有限解释车间 文 | 哈尼 编辑 | 梅卡 来源| 三联电子厂(ID: cyberlife2024 ) 封面来源 | 企业 官方 以下文章来源于三联电子厂Pro ,作者哈尼 三联电子厂Pro . 这两年,丑鞋纷纷被装进了年轻人和中产们的鞋柜——从洞洞鞋Crocs、UGG再到勃肯鞋,你眼看着它们在小红书上的曝光量越来越高,也眼看着它们的销 量一路走高——2025年5月勃肯鞋的公司Birkenstock Holding plc净利润大涨47%,这些肉眼可见的流量与财报成绩,就像一记记耳光,打在了传统审美的脸 上。 这双鞋的造型确实超出了我对"设计感"的认知边界:俯瞰它,像是在看一条猪腰子;从侧面看过去,它又像一双被卡车轮胎压过后的登山靴。 厚厚的鞋底让人想起了解晓东唱过的"妈妈纳的千层底",但鞋底之上,略显大胆的色块撞击,以及大面积的突兀的鞋带配饰,又让人觉得这双千层底遭遇了 外星文明的改造。 时尚媒体于是忙着给丑鞋定义,称它们是审美毒药,权威杂志则评述其为最糟糕的发明。可这并不妨碍年轻人对它们的抢购风潮,因为,在一双双丑鞋身 上,大家可以DIY进叛逆(就差在洞洞鞋里插秧一把香菜了),夺回设计权;也可以一边晒着自 ...
Century Communities Announces Two Grand Opening Events on June 21 in California's Bay Area
Prnewswire· 2025-06-18 14:23
Core Insights - Century Communities, Inc. is hosting Grand Opening celebrations for two new home communities, Newport Pointe in Discovery Bay and Malana at Lakeview in Mountain House, on June 21, 2025 [1][2] Group 1: Company Overview - Century Communities is recognized as a top national homebuilder and an industry leader in online home sales, featured on Newsweek's lists of America's and the World's Most Trustworthy Companies [1][6] - The company operates in 17 states and over 45 markets across the U.S., providing a range of services including mortgage, title, insurance brokerage, and escrow services through its subsidiaries [6] Group 2: New Developments - Newport Pointe is now selling from the upper $700s, featuring single-family homes with 3 to 5 bedrooms, 2.5 to 3 bathrooms, and up to 2,833 square feet [3][4] - Malana at Lakeview is now selling from the low $1 millions, offering similar single-family homes with multi-gen living options and up to 2,807 square feet [3][4] Group 3: Community Features - Both communities provide access to various recreational activities, including boating, fishing, and kayaking, along with proximity to amenities such as golf courses, parks, and shopping [3][4] - Malana at Lakeview is part of The Lakes at Mountain House, which includes future parks, trails, schools, and a community center [4] Group 4: Online Homebuying - Century Communities offers an industry-first online homebuying experience, allowing customers to shop for homes and complete purchases electronically [5][8]
Diana Shipping Inc. Announces Time Charter Contract for m/v Newport News With Bohai Ocean Shipping
Globenewswire· 2025-06-02 13:08
Core Viewpoint - Diana Shipping Inc. has entered into a time charter contract for its Newcastlemax dry bulk vessel, the m/v Newport News, with Bohai Ocean Shipping, which is expected to enhance the company's revenue stream through a higher charter rate compared to its previous contract [1][2]. Group 1: Charter Contract Details - The gross charter rate for the m/v Newport News is set at US$25,000 per day, with a 5.00% commission deducted for third parties, for a period extending from June 14, 2025, until a minimum of September 1, 2026, and a maximum of October 31, 2026 [1]. - The anticipated gross revenue from this charter for the minimum scheduled period is approximately US$10.95 million [2]. Group 2: Fleet Composition and Future Plans - Diana Shipping Inc. currently operates a fleet of 37 dry bulk vessels, including 4 Newcastlemax, 8 Capesize, 4 Post-Panamax, 6 Kamsarmax, 6 Panamax, and 9 Ultramax vessels [3]. - The company is set to take delivery of two new methanol dual fuel Kamsarmax vessels by the second half of 2027 and the first half of 2028, which will further enhance its fleet capacity [3]. - The current combined carrying capacity of the fleet, excluding the two vessels not yet delivered, is approximately 4.1 million dwt, with a weighted average age of 11.59 years [3]. Group 3: Company Overview - Diana Shipping Inc. specializes in shipping transportation services through the ownership and bareboat charter-in of dry bulk vessels, primarily engaging in short to medium-term time charters [4]. - The company's vessels transport a variety of dry bulk cargoes, including iron ore, coal, and grain, along global shipping routes [4].
比洞洞鞋还丑的鞋,被中产抢疯了
3 6 Ke· 2025-05-19 11:52
Group 1 - KEEN is experiencing significant popularity in China, particularly among urban white-collar workers, despite being less recognized in Japan [3][24][29] - The brand's JASPER hiking shoes have gained traction, with sales data indicating approximately 17 million yuan in sales during last year's 618 shopping festival, translating to around 17,000 pairs sold [3][24] - KEEN's marketing strategy in China has shifted towards a lifestyle approach, emphasizing fun and daily wear, which has resonated with consumers [28][29] Group 2 - KEEN's entry into the Chinese market was initially slow, but the brand gained momentum after adopting a "fashion brand" strategy and launching direct sales channels [24][29] - The brand has opened 14 independent stores in China within a year and a half, indicating rapid expansion [29] - Consumer feedback highlights quality concerns, with many expressing dissatisfaction regarding the durability and comfort of KEEN products, particularly the JASPER model [36][42] Group 3 - KEEN faces competition from other outdoor brands like HOKA and ASICS, which offer similar products at lower price points [45] - The average price range for KEEN's popular products is between 799 yuan and 1199 yuan, which has raised concerns among consumers about value for money [28][44] - The outdoor market in China is evolving, with consumers increasingly seeking emotional connections with brands rather than just functional products [45]
一周新消费NO.309|毛戈平美妆x故宫文创推出第六季新品香水;半天妖推出两款特色新品
新消费智库· 2025-05-18 10:53
这是新消费智库第 2 6 3 6 期文章 新消费导读 1. 永璞上新冰薄荷黑巧咖啡液 2. 安踏上线滑板鞋 3. 半天妖推出两款特色新品 4. Bape 携手林俊杰推出限定系列 5. Al lbirds 官宣董洁为品牌大使 6. 彩棠 x 茉莉奶白推联名系列 7. 小马智行 公司正计划赴港上市 8. WinnCafe 稳因咖啡获数千万元融资 9. 铜师傅冲刺港交所 10. 手滑科技完成数千万元 A 轮融资 11. 日本麦当劳 xChi i kawa 推出 8 款限定玩具 12. 伊索薇绿香水全新上市 13. 毛戈平美妆 x 故宫文创推出第六季新品香水 . . . . . . 一周新品 1. 永璞上新冰薄荷黑巧咖啡液 图片来源:腾讯公共图库 近日, 永璞官宣上新冰薄荷黑巧风味意式咖啡液。这款冰薄荷黑巧风味意式咖啡液选用的是 100% 阿拉比卡咖啡豆,添加了≥ 0.25% 的薄 荷提取液。每条咖啡液新品的能量为 19k J , 0 糖 0 脂,其中咖啡因含量≥ 200mg/ kg 。 ( FBIF 食品饮料创新) 2.延中饮料上新咸青桔风味盐汽水 延中饮料官宣上新咸青桔风味盐汽水。据品牌介绍,新品通过独特的工艺调 ...
Delta Faucet Company Recognized for Customer Service Excellence with Fourth Consecutive J.D. Power Certification
GlobeNewswire News Room· 2025-05-01 13:15
Core Insights - Delta Faucet Company has achieved the J.D. Power Customer Service Certification for the fourth consecutive year, highlighting its commitment to a customer-first culture focused on responsiveness and service excellence [1][2]. Company Overview - Delta Faucet Company is headquartered in Indianapolis, Indiana, and is recognized as a leader in kitchen and bathroom products, including faucets, bath and shower fixtures, and related accessories [4]. - The company's product brands include Delta®, Newport Brass®, Brizo®, Kraus®, and Peerless®, catering to both residential and commercial markets [4]. Customer Service Commitment - The company emphasizes that customer service is a mindset that influences daily operations, aiming to build trust and strengthen relationships with customers [3]. - Delta Faucet Company has invested in tools, resources, and training to empower its team to deliver exceptional service, which is reflected in the recognition from J.D. Power [3].