Nike Mind心智科学
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耐克宣布Nike、Jordan与Converse组建一体化创作引擎
Bei Jing Shang Bao· 2025-10-24 13:32
Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine aimed at accelerating technological innovation and driving business growth [1] - This restructuring is part of Nike's "Sport Offense" strategy, which focuses on sharing insights, technology, and craftsmanship across teams to develop innovative performance products that help athletes push their limits [1] - The initiative aligns with the launch of four major innovation technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify, highlighting the brand's commitment to solving problems for athletes [1] Company Strategy - The integration of teams is designed to enhance collaboration and efficiency in the innovation process, ensuring that insights and technologies are shared effectively [1] - Nike's future innovations will continue to stem from its deep connections with elite and everyday athletes, as well as its leading design and product development teams [1] - The establishment of world-class research spaces is emphasized as a critical component in shaping the future of sports innovation [1]
耐克打造全新创新引擎 公布四大创新科技
Zheng Quan Ri Bao Wang· 2025-10-24 05:41
Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will facilitate insight sharing, technology integration, and craftsmanship collaboration among teams to develop innovative performance products that help athletes push their limits [1] Related Innovations - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - This reflects the brand's innovation focus on addressing the actual needs of athletes [1]
耐克打造全新创新引擎,公布四大创新科技
Cai Jing Wang· 2025-10-24 03:40
Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will enhance insight sharing, technology integration, and craftsmanship across teams to develop innovative performance products that help athletes push their limits [1] Innovation and Technology - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - The focus of these innovations is to address the actual needs of athletes, reflecting the brand's commitment to athlete-centered innovation [1]