Core Viewpoint - 52TOYS has submitted its IPO prospectus to the Hong Kong Stock Exchange, having previously secured an investment of 140 million RMB from Ru Yi Investment. The company reported revenues of 630 million RMB and a net profit of approximately 30 million RMB in 2024 [1]. Financial Performance - 52TOYS' revenue from 2022 to 2024 was 463 million RMB, 482 million RMB, and 630 million RMB respectively [1][2]. - The company recorded net losses of 1.708 million RMB and 71.934 million RMB in 2022 and 2023, with a further loss of 121.514 million RMB in 2024. However, adjusted net profits (non-IFRS) showed improvement, moving from -56.754 million RMB in 2022 to 32.013 million RMB in 2024 [2]. - The adjusted net profit margins (non-IFRS) improved from -12.3% in 2022 to 5.1% in 2024 [2]. Valuation and Revenue Sources - The valuation of 52TOYS has exceeded 2 billion HKD, reflecting an increase from the valuation at the time of Ru Yi Investment [2]. - In 2024, revenue from licensed IP accounted for 64.5% of the company's total revenue, indicating a significant reliance on this revenue stream [2]. IP Operations and Market Position - As of December 31, 2024, 52TOYS has incubated and operated 35 proprietary IPs and holds 80 licensed IPs across various fields such as animation, film, comics, and games [3]. - The company ranks second among multi-category Chinese IP toy companies and seventh in the overall Chinese IP toy market based on GMV in 2024, showcasing its competitive position [3]. Shareholding Structure - The largest shareholders, Chen Wei, Huang Jin, and Bai Jie, collectively hold approximately 36.81% of 52TOYS' shares as concerted actors [3]. - Prior to the IPO, the investment from Ru Yi allowed Chen Wei and partners to cash out nearly 60 million RMB [3].

Core Viewpoint - 52TOYS is projected to achieve a revenue of 630 million RMB and a net profit of approximately 30 million RMB in 2024, indicating growth in its financial performance [1][2]. Financial Performance - Revenue for 52TOYS from 2022 to 2024 is reported as 463 million RMB, 482 million RMB, and 630 million RMB respectively, while net losses are recorded at 1.71 million RMB, 71.93 million RMB, and 122 million RMB [2][3]. - Adjusted net profit (non-IFRS) shows a recovery from -56.75 million RMB in 2022 to 32.01 million RMB in 2024, reflecting a positive trend [4][12]. - The gross profit margin for 2024 is 39.9%, with a notable increase in gross profit from 133.65 million RMB in 2022 to 251.53 million RMB in 2024 [12][14]. Revenue Sources - The majority of 52TOYS' revenue comes from licensed IP, contributing 64.5% of total revenue in 2024, while self-owned IP sales are 1.54 billion RMB [6][10]. - The company has developed and operates 35 self-owned IPs, with significant contributions from popular IPs like Sleep and Beast Box [8][10]. Market Position - The IP derivative market in China is projected to grow from 174.2 billion RMB in 2024 to 335.7 billion RMB by 2029, with the IP toy market expected to reach 756 billion RMB in 2024 [6]. - 52TOYS ranks third among Chinese IP toy companies and second among multi-category IP toy companies based on GMV in 2024 [17]. Sales Channels - 52TOYS primarily relies on distributors for sales, with distributor sales accounting for 66.8% of total revenue in 2024, while direct sales contribute only 30.9% [15][16]. - The company has expanded its sales channels to Southeast Asia, Japan, South Korea, and North America, with domestic revenue making up 76.6% of total revenue in 2024 [17][18]. IP Licensing and Costs - 52TOYS has invested over 100 million RMB in licensing fees for IPs over the past three years, with significant upcoming expirations for major IPs like Disney and Crayon Shin-chan [10][13]. - The cost of goods sold for 52TOYS' products has been increasing, with a notable rise in costs associated with licensed IP [14].

Financial Data and Key Metrics Changes - The company reported a core sales decline of 2.1%, which was at the high end of the guidance range, reflecting new product innovation and some pricing benefits [27][32] - Normalized gross margin increased by 150 basis points to 32.5%, marking the seventh consecutive quarter of year-over-year improvement [28][34] - Normalized operating margin was 4.5%, exceeding the guidance range despite increased advertising and promotion investments [34] - The company recorded a normalized diluted earnings per share loss of $0.01, which was $0.05 to $0.08 above the guidance range [35] Business Line Data and Key Metrics Changes - The Learning and Development segment and the International business, which represent nearly 40% of total sales, posted positive core sales growth for the last five consecutive quarters [28][33] - The first quarter net sales included about 2.5 points of currency headwind and just over half a point from category exits [28][33] Market Data and Key Metrics Changes - The company maintained its net sales guidance for the year but moderated expectations for category growth from flat to down 1% to 2% due to lower consumer confidence levels [17][44] - The foreign exchange outlook improved by one to two percentage points based on current rates [19] Company Strategy and Development Direction - The company is focused on product innovation and has rebuilt its multiyear innovation funnel, with new products set to launch in the second half of the year [7][8] - The company believes it is well-positioned to benefit from global trade realignment due to proactive sourcing strategies and investments in domestic manufacturing [9][10] - The company plans to reduce dependency on sourced finished goods from China, aiming to lower this to 10% by the end of 2025 [12][13] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the dynamic operating environment and emphasized the importance of their domestic manufacturing capabilities [26][45] - The company expects to fully offset the impact of certain tariffs through proactive actions and has affirmed its 2025 financial outlook for net sales, normalized operating margin, and normalized earnings per share [41][45] - Management acknowledged the challenges posed by the additional 125% China tariff but indicated that they have plans to mitigate its impact [46] Other Important Information - The company has made significant investments in U.S. manufacturing, totaling nearly $2 billion since the 2017 Tax Cuts and Jobs Act, which has enhanced its competitive position [13][14] - The company has a strong pipeline of new products and is actively engaging with retailers to shift their sourcing from China to U.S. or Mexican manufacturing [66] Q&A Session Summary Question: Retail destocking and tariff mitigation efforts - Management noted that they have not seen significant changes in retailer inventory levels in Q1 and are adjusting their core sales guidance out of caution due to macroeconomic forecasts [52][53] - They have taken proactive actions to mitigate the impact of tariffs, particularly in the baby gear category, which is their biggest exposure [54][56] Question: Leveraging U.S. capacity and private label considerations - Management clarified that they are not set up to produce private label products but are encouraging retailers to replace private label items with their branded products, leveraging U.S. manufacturing advantages [63][66] Question: Guidance and market growth expectations - Management explained that while forecasting market growth is challenging, they believe providing guidance is important for clarity and that they have a plan to offset tariff impacts [86][89]