以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 本文来自微信公众号： 定焦One ，作者：雷晶，编辑：金玙璠，头图来自：AI生成 新春佳节，寺庙香火鼎盛，然而，有些年轻人选择了一种更为便捷、私密的祈福方式——"AI算 命"。他们不再执着于烧头香或求见命理大师，而是把自己的焦虑、困惑、迷茫，通通喂给AI算法， 寻求指引和慰藉。 应届毕业生佳瑜在求职的迷茫期，尝试用AI测算职业方向。她只输入了生辰八字，AI便分析出她"细 腻敏感"的性格特质，并给出了相应的职业建议，让她感叹"像是被看穿了"。 另一位用户晓华，则对AI预判她新工作将面临"温水煮青蛙"的处境感到惊讶，因为这与她的实际体 验高度契合。更让她意外的是，AI对她感情走向的分析，竟与家人请线下命理师测算的结果相近。 社交平台上，围绕AI算命的讨论不断升温。从求职、跳槽到感情走向，年轻人把它当作倾诉出口， 也当作决策参考。艾媒咨询数据显示，玄学已成为国内消费者情绪消费的重要偏好之一，有18.29% 的消费者对玄学及相关的好运经济产品表现出消费偏好，而其中18至30岁的Z世代用户占比超过 70%。 只是，这门精准踩中年轻人情绪需求 ...

Core Insights - Xiaohongshu has become a significant platform for AI product startups to launch and gain traction, with many entrepreneurs actively engaging with users and sharing their experiences [2] - The success of AI products is increasingly dependent on their ability to generate social media buzz shortly after launch, with a failure to do so potentially leading to obscurity [5][6] - Founders are now taking charge of product promotion, recognizing the importance of social media in driving user engagement and product awareness [10][11] Group 1: Importance of Social Media - AI entrepreneurs are leveraging social media as a powerful tool for product marketing and user engagement, transforming into social media savvy individuals [3] - The effectiveness of AI products is closely tied to their marketing strategies, with significant investment in social media advertising being crucial for visibility [7][12] - The competitive landscape necessitates that AI products not only perform well but also achieve rapid market penetration through effective social sharing [14] Group 2: Product Characteristics and User Engagement - The success of an AI product is influenced by its inherent quality and the marketing efforts surrounding it, with a focus on user needs being paramount [16][19] - Founders emphasize the need for products to be user-friendly and to create scenarios that naturally encourage sharing and collaboration among users [8][10] - The ability to adapt and respond to user feedback through social media is essential for product iteration and improvement [10][21] Group 3: Challenges and Strategies - The increasing number of AI products in the market leads to heightened competition, making social media marketing a critical component of success [14] - Companies must balance the pursuit of viral marketing with maintaining product stability and user satisfaction, avoiding reliance on gimmicks that do not enhance user experience [15][16] - Startups have the advantage of agility, allowing them to focus on niche markets and refine their offerings based on direct user feedback [19][21]