作者 | 华卫 小红书，似乎突然成了 AI 产品的"发迹"地。 今年开始，越来越多 AI 领域创业者选择在这里完成产品从 0 到 1 的冷启动。AI 创作工具 Flowith 的 CMO 亲自在小红书高频率更新各类场景的使用体 验，在小红书上收获大量粉丝，被用户们自发安利；专门做给老外的 AI 风水应用 OCTA，从灵感过程诞生到发起内测群聊，通通在小红书完成；瞄 准"拖延症"群体的 AI 效率神器 plancoach，开发者把小红书当成了能和用户实时互动的产品日志和个人随感，一条内测招募视频都爆了 10 万 + 的浏览 量。 创始人们纷纷以个人身份入驻，来分享自己的创业思考和产品灵感。公司团队则充分利用小红书的社交属性，下场招募志同道合的合作伙伴。投资人们 亦主动出击，亲自来此寻找不错的 AI 项目。 近期，在小红书平台，还刮起一阵奇妙的"Ask me anything"风。平时在企业里扛技术、在高校里钻研究的 AI 精英们齐刷刷地发帖，介绍自己职位身份 的同时积极向外链接。 | | 大家好,我是陈恺。 | | 我是邓瑞恒Ryan | | --- | --- | --- | --- | | 大家好,我是阿岛 ...

Core Insights - The article highlights the shift in beverage consumption among Generation Z towards healthier and more social options, with "light and healthy" becoming key attributes for brands to attract young consumers [1][12] - The event organized by the Shanghai-based tea brand Lemon Right, featuring a popular young actor as a "one-day store manager," successfully engaged the target audience and transformed the product launch and anniversary celebration into a significant offline event [3][5] Company Strategy - Lemon Right's introduction of the "Lemon + Coffee" product line marks a strategic expansion into the light coffee market, aligning with market trends and consumer demands [8][12] - The brand has built a mature business model based on product strength, franchise support, and brand visibility, focusing on continuous innovation and maintaining a balance between creativity and standardized operations [10][12] Marketing and Consumer Engagement - The event attracted over 1,000 attendees, showcasing the strong appeal of the brand and the "one-day store manager" concept among young consumers, leading to significant social media engagement and brand exposure [5][7] - The integration of product experience, emotional interaction, and social sharing in the marketing strategy has effectively enhanced brand loyalty and consumer connection [5][12] Product Performance - The new coffee products received overwhelmingly positive feedback, with sales of the "Duck Shit Fragrance Lemon Coffee" increasing by 416% year-on-year, indicating strong market demand [7] - Lemon Right's focus on creating enjoyable experiences alongside quality products has established a dual-driven model of "product + emotion," injecting fresh vitality into the new tea beverage competition [7][12] Future Outlook - The brand aims to continue exploring the possibilities of combining lemon, tea, and coffee, while maintaining its commitment to healthy drinking options, positioning itself as a leader in the evolving beverage market [12]