大 哔 哩 下 i 昨 哩 SILIBILT .0 )2日于杯~ (0 2026新春招商方 2025年「哔哩哔哩春 占比83% 超|亿 · 直播观看人数 · · 30岁以下用户 · 今天分享的是：2026哔哩哔哩大年初一联欢会招商方案 报告共计：22页 哔哩哔哩2026大年初一联欢会与音乐节行业作为当下热门的文化消费场景，在用户需求、内容创新与社交传播驱动下蓬勃发展，成为年轻人文化娱乐与社交 互动的重要载体。B站大年初一联欢会瞄准年轻人对春节内容的新需求，以90后为核心用户群体，主打喜剧内核与互动体验，汇聚国民笑星与新喜剧人，创 新采用对抗阵营互动模式，通过弹幕投票、爆金币等玩法增强参与感，节目聚焦社会议题与经典IP复刻，兼顾老少皆宜的情感共鸣与热梗传播，依托全域流 量矩阵与全站资源倾斜实现社交裂变，同时提供超级内容共创、品牌环节植入等多元商业合作模式。音乐节行业热度持续狂飙，2025年1-5月全国场次达154 场，观众410万，票房13.52亿，覆盖100+座城市，形成品牌IP类、垂直类、城市类多元品类，通过跨界融合催生破圈社交话题，线上话题矩阵实现裂变式扩 散，构建起攻略夺票、现场沉浸、文旅漫游等全周期社 ...

本方案是一套集消费激励、社交传播与资金流转于一体的智能营销体系，助力电商平台、异业联盟及连锁门店破解"引客"与"促复购"的关键痛点。 方案依托"动态订单排队池"与"即时分润"双引擎运转。 线上商城：以"消费赢免单"热门商品激发首购与复购，快速聚拢流量。 异业联盟：联动多行业线下门店，顾客任一家消费即可加入全平台排队，实现跨业态客流互导。 共享门店：面向连锁品牌，将各分店客流汇聚为平台共享会员，任意门店消费均参与排队，增强品牌整体黏性。 入池规则：订单金额需在设定区间（如100–1000元），且每日参与次数受限，按完成时间依次排位。 免单触发：设固定免单席位（如3人），通过分享后续订单分红累积"免单值"，达标即出局，由下一位递补。 一、适用场景 本方案适配三类典型场景： 二、核心逻辑与玩法 破局冷启动：以"消费可免单"强诱因降低首购门槛，结合推荐加速让老用户主动拉新，快速形成社交裂变。 拉升销量与复购：复购可加速免单进度，叠加多单同排机制，促使用户高频消费，带动业绩持续增长。 打通全域流量：线上商城、线下异业门店、连锁分店订单统一入池，实现跨场景客流互引与转化。 稳健可持续：分润与队列规模平台可控，确保成本不超 ...

Core Insights - Xiaohongshu has become a significant platform for AI product startups to launch and gain traction, with many entrepreneurs actively engaging with users and sharing their experiences [2] - The success of AI products is increasingly dependent on their ability to generate social media buzz shortly after launch, with a failure to do so potentially leading to obscurity [5][6] - Founders are now taking charge of product promotion, recognizing the importance of social media in driving user engagement and product awareness [10][11] Group 1: Importance of Social Media - AI entrepreneurs are leveraging social media as a powerful tool for product marketing and user engagement, transforming into social media savvy individuals [3] - The effectiveness of AI products is closely tied to their marketing strategies, with significant investment in social media advertising being crucial for visibility [7][12] - The competitive landscape necessitates that AI products not only perform well but also achieve rapid market penetration through effective social sharing [14] Group 2: Product Characteristics and User Engagement - The success of an AI product is influenced by its inherent quality and the marketing efforts surrounding it, with a focus on user needs being paramount [16][19] - Founders emphasize the need for products to be user-friendly and to create scenarios that naturally encourage sharing and collaboration among users [8][10] - The ability to adapt and respond to user feedback through social media is essential for product iteration and improvement [10][21] Group 3: Challenges and Strategies - The increasing number of AI products in the market leads to heightened competition, making social media marketing a critical component of success [14] - Companies must balance the pursuit of viral marketing with maintaining product stability and user satisfaction, avoiding reliance on gimmicks that do not enhance user experience [15][16] - Startups have the advantage of agility, allowing them to focus on niche markets and refine their offerings based on direct user feedback [19][21]

Core Insights - The article highlights the shift in beverage consumption among Generation Z towards healthier and more social options, with "light and healthy" becoming key attributes for brands to attract young consumers [1][12] - The event organized by the Shanghai-based tea brand Lemon Right, featuring a popular young actor as a "one-day store manager," successfully engaged the target audience and transformed the product launch and anniversary celebration into a significant offline event [3][5] Company Strategy - Lemon Right's introduction of the "Lemon + Coffee" product line marks a strategic expansion into the light coffee market, aligning with market trends and consumer demands [8][12] - The brand has built a mature business model based on product strength, franchise support, and brand visibility, focusing on continuous innovation and maintaining a balance between creativity and standardized operations [10][12] Marketing and Consumer Engagement - The event attracted over 1,000 attendees, showcasing the strong appeal of the brand and the "one-day store manager" concept among young consumers, leading to significant social media engagement and brand exposure [5][7] - The integration of product experience, emotional interaction, and social sharing in the marketing strategy has effectively enhanced brand loyalty and consumer connection [5][12] Product Performance - The new coffee products received overwhelmingly positive feedback, with sales of the "Duck Shit Fragrance Lemon Coffee" increasing by 416% year-on-year, indicating strong market demand [7] - Lemon Right's focus on creating enjoyable experiences alongside quality products has established a dual-driven model of "product + emotion," injecting fresh vitality into the new tea beverage competition [7][12] Future Outlook - The brand aims to continue exploring the possibilities of combining lemon, tea, and coffee, while maintaining its commitment to healthy drinking options, positioning itself as a leader in the evolving beverage market [12]